SolidMedia: QwikBonus Program - Conversation Starter
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SolidMedia: QwikBonus Program - Conversation Starter

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    SolidMedia: QwikBonus Program - Conversation Starter SolidMedia: QwikBonus Program - Conversation Starter Presentation Transcript

    • “One-Stop-Shop” Mobile Marketing for Convenience Stores Convenience Retail – J Moloshok1 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Introduction Adoption for mobile marketing has reached critical mass • 40% of all phones in the US are smartphones (2011 ComScore/ Nielsen Research) • Mobile app usage (avg. of 661 minutes per month) is becoming as popular as mobile messaging (671 minutes per month) (2011 ZOKEM Research) • 20% of consumers age 18-34 (10% total) make a special trip to the store after receiving a mobile coupon (2010 InsiderExpress Study) • Shoppers involved in mobile loyalty programs were highly satisfied: 90% said they had gotten value from being a member (2010 Zoomerang Study) Convenience Retail – J Moloshok2 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • What Is QwikBonus? Easy to start, easy to manage – with measurable ROI A Complete Mobile Solution for Convenience Stores… • Mobile app with your brand on it • Turnkey mobile marketing • Loyalty and rewards • Data and analytics … That Drives Incremental Revenue • Increases customer acquisition and retention through rewards • Increases number of store visits by loyal customers • Increases customer response to/redemption of offers Convenience Retail – J Moloshok3 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • How QwikBonus Works Targets customers with a GPS enabled mobile application You market a branded We use GPS to create Your app uses the 1 “location-aware” mobile app to your customers 2 “geofences” around your store locations 3 “geofence” to deliver POS marketing to customers Convenience Retail – J Moloshok4 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • QwikBonus Program Delivers value-add to increase loyalty and store visits Outside a Store’s Geofence The Program Drives to Store • Alerts and Targeted Offers • Trivia and Quizzes for Points • Promo Content and Games • Social Networking • Store Finder Convenience Retail – J Moloshok5 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • QwikBonus Program Leverages loyalty at POS to increase purchase incidence Inside a Store’s Geofence The Program Drives Sales • Points and Rewards Redemption • Coupons and POS Promotions • Instant-Win and Enter-to-Win • Premium Content and Games • Mobile Payment Convenience Retail – J Moloshok6 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Turnkey Mobile Marketing Acquires new customers while retaining existing customers Customers Opt-Into Your Mobile Program Convenience Retail – J Moloshok7 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Program Opt-In Customers simply download your branded app Store marketing drives Customer sends a text to Customer downloads 1 customers to download your branded app 2 receive a link or types URL into phone browser 3 the app and can begin using it immediately Convenience Retail – J Moloshok8 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Call-to-Action Example: Alert message with mobile “scratch card” Customer receives Cards can be “scratched” Prizes are redeemed scratch card periodically anywhere; prizes include at stores for the specific 1 via push notification, 2 coupons, points and 3 points value or offer SMS or email premium content they advertise Convenience Retail – J Moloshok9 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Campaign Example: Store promotion with manufacturer offer Customer launches app Customer browses a Customer chooses an 1 and selects a category of offers to view 2 list of offers available within category selected 3 offer which they can redeem, share or rate Convenience Retail – J Moloshok10 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Redemption Example: Customer redeems an offer at a store Customer selects a App generates scanable POS scans bar code; 1 promotional offer or rewards offer to redeem 2 bar code for the offer or points being redeemed 3 app updates customer’s points balance Convenience Retail – J Moloshok11 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Rewards Example: Earn and redeem points for rewards Customer receives a call- When customers redeem Customers can redeem to-action with a rewards offers, points are tracked rewards points for a wide 1 offer and points earning 2 and balance updated 3 variety of free packages opportunity automatically and offers Convenience Retail – J Moloshok12 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Measurement and Data Maximize ROI with new metrics, customer data and intelligence dnew@tedeschifoodshops.com Improve targeting 1 and response rates Tedeschi Food Shops Optimize marketing 2 performance and boost conversions Deepen customer 3 relationships and increase loyalty Convenience Retail – J Moloshok13 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • QwikBonus Pilot Program Easy to start, easy to manage and easy to scale Phase 1: Program Development and Customization • We customize mobile apps (iPhone and Android) with your look and feel • We work with you to design a program and secure manufacturer promotions • We design your redemption process and or POS integration − No Integration: we collect redemption data to compare with your POS − Integration: we reconcile redemption data directly with your POS Phase 2: Program Launch and Marketing • You implement consumer marketing for your new mobile app with rewards • We work with you to create and manage campaigns on your new app Phase 3: Program Optimization and Growth • Leverage customer data and analytics to optimize your program and marketing • Scale manufacturers and offers based on what works best with your customers Convenience Retail – J Moloshok14 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com
    • Contact Us If you would like to discuss a pilot program, or learn more about how QwikBonus can work for your stores, please contact us at: SolidMedia USA TNT Marketing/CrossMark 752 N. Orange 5100 Legacy Drive Los Angeles, CA 90038 Plano, Texas 75024 Jonjozuf Hadley Your Marketing Representative Strategic Development & Marketing + 1 469.814.1000 Direct +1 626.404.7349 Mobile +1 310.428.4320 jhadley@solidmediainc.com Skype: jonjozuf_hadley Convenience Retail – J Moloshok15 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com