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Harley davidson Social Media QuickScape
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Harley davidson Social Media QuickScape

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Social Media suggestions for prospective Harley Davidson dealer

Social Media suggestions for prospective Harley Davidson dealer

Published in: Education

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Transcript

  • 1. Seriously Social
    Quickscape
  • 2. Harley Davidson
    Dealers
  • 3.
    • Over 500 Harley-Davidson pages on Facebook
    • Use Vertical Banner Ad for profile picture
    • 4. Don’t type in all Caps – Use Caps for emphasis
    • 5. Drive traffic to your website with visible links
    • Use custom tabs to integrate website in Facebook
    LINKS TO
    WEBSITE
  • 6.
    • Upload videos directly to Facebook
    • 7. Embed YouTube videos and playlists in custom tabs
    • Upload photos of your inventory and more
    • 8. Build the largest album of historic Harley pictures
    • 9. Use Keywords in filenames, titles, and descriptions
    • List bikes for sale on Facebook Marketplace App
    • 10. Use Keyword-rich statements
    • Targets ads to 10-50 mile radius of the Woodlands
    • 11. Ad only shows to users with motorcycle-related topics in their profile - filter by age, sex, and more
    $1.34/click
    $2.10/click
    $1.53/click
    $0.88/click
  • 12. Harley Davidson
    Dealers
  • 13.
    • Harley Dealers tweeting in most cities worldwide
    • Follow local people, so they may follow you
    • 14. Follow other Harley dealers and add them to lists
    • 15. Follow people who follow other motorcycle profiles
    • Customize your profile with brand colors
    • 16. Add a keyword-rich bio
    • 17. Tweet links to Harley news, events, pictures, and ads
    • Bikers use keywords in their profiles and hashtags
    • 18. Easy to find them using the right search methods
    Top HashTags:
    #Motorcycle
    #Harley
    #HarleyDavidson
    #Biker
  • 19. Harley Davidson
    Dealers
  • 20.
    • Customize your channel with brand colors
    • 21. Add a keyword-rich bio and video descriptions
    • 22. Upload a showroom tour and message from owner
    • Subscribe to and comment on other bike channels
    • 23. Share your videos on Facebook and Twitter
    • 24. Sync your YouTube videos to other videos sites
    • Make Social Media a top Call-To-Action on your website
    • 25. Social Media users love to engage on familiar platforms
    • Move Fan Box and Twitter Stream to top of right hand column
    • 26. Embed Facebook and Twitter streams to show on website
  • Facebook Suggestions
    • Optimize your Facebook profile & page
    • 27. Add people who like motorcycles as a friend
    • 28. Invite friends to Like your page after showing value
    • 29. Add custom tabs on Facebook page to integrate website and Twitter
    • 30. Import you Blog to Facebook Notes
    • 31. Like relevant brand and community pages
    • 32. Comment on motorcycle conversations on Community and Brand pages
    • 33. Post motorcycle news, contests, ads, videos, events, and more
    • 34. Use Facebook Ads to target people interested in motorcycles
    • 35. Add Facebook icon, like box, and comments to your website
  • Twitter Suggestions
    • Update Twitter name - WoodlandsHarley
    • 36. Create motorcycle related lists
    • 37. Search Tweets with popular motorcycle hashtags - #HarleyDavidson
    • 38. Choose a unique hashtag for your Tweets
    • 39. Follow motorcycle company profiles
    • 40. Mine the following of motorcycle company profiles with large followings
    • 41. Retweet popular users and those who Retweet you
    • 42. Tweet multiple times daily – more than just Woodlands Harley marketing
    • 43. Tweet motorcycle news, contests, ads, videos, events, and more
    • 44. Add Tweet button and profile widget to your website
  • YouTube Suggestions
    • Set up Woodlands Harley YouTube Channel
    • 45. Use custom colors and a background to brand your page
    • 46. Subscribe to motorcycle channels
    • 47. Comment on channels you subscribe to
    • 48. Upload your videos – showroom tour, message from owner, commercial
    • 49. Add favorite videos from other users to your channel
    • 50. Create playlists with other user videos; lead with your own
    • 51. Add YouTube icon, embedded videos and playlists to your website