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First bank of Conroe Social Media Quick Scape


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Quick review of the Social Media landscape for community banks

Published in: Business
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First bank of Conroe Social Media Quick Scape

  1. 1. Seriously Social<br />QuickScape<br />
  2. 2.
  3. 3. Like First Bank of Conroe on<br />
  4. 4. <ul><li>Unfortunately it’s a Community Page, not a Fan Page
  5. 5. You don’t currently control the conversation</li></li></ul><li><ul><li>Facebook users within a 10 mile radius of Conroe and Montgomery
  6. 6. Facebook suggests a max bid of $1.65 per click (You generally pay less)</li></li></ul><li><ul><li>Many banks are already connecting with customers and reaching out to new ones</li></li></ul><li><ul><li>Level playing field with National Banks (Not sorted by follower count)</li></li></ul><li><ul><li>Over 500 Bank-related pages</li></li></ul><li><ul><li> Perfect example of a big brand NOT using Social Media properly
  7. 7. If you don’t drive the conversation about your brand, someone else will</li></ul>?<br />
  8. 8. <ul><li> Chase has the right idea, but have failed to activate and maintain their page properly</li></ul>Graphic is cut off<br />
  9. 9. <ul><li> Let your community know about charities that you support</li></li></ul><li><ul><li> Great example of a community bank doing it right, still with room for improvement </li></ul>Custom Tabs<br />
  10. 10. <ul><li> Community Banks do a much better job at engaging their customers</li></li></ul><li><ul><li> Use contests and promotions to engage your Fans</li></ul>iPad<br />Contest<br />
  11. 11. <ul><li> Highlight customer testimonials to build brand loyalty</li></li></ul><li><ul><li> Credit Unions are also building their communities using Social Media</li></li></ul><li>Banks are using Twitter for Customer Service<br /><ul><li>Getting bogged down in replies to complaints
  12. 12. Facebook with Website integration is a better option
  13. 13. Twitter works better for sharing and finding info</li></li></ul><li><ul><li> BOA is getting bogged down with complaints and not sharing anything of value
  14. 14. Great profile design</li></li></ul><li><ul><li> Wells Fargo was on pace for a record low 2 post per year, then they switched accounts</li></li></ul><li><ul><li> Same problem as BOA - replying to complaints and not sharing any value </li></li></ul><li><ul><li> This is the only sign of Chase on Twitter (but it doesn’t look official)</li></li></ul><li><ul><li> What someone might find when searching for your brand, if you’re not there</li></li></ul><li>