Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Seriously Social QuickScape
<ul><li>Integrate Social Media into your website </li></ul>1 Option
<ul><li>Give people a reason to “Like” Bike Lane on Facebook </li></ul>
<ul><li>6 Direct Competitors in Google Search </li></ul>
No direct competitors on  <ul><li>Pedal Houston, Bike World & Bike Houston are engaging their customers on Facebook </li><...
<ul><li>No visible Social Media presence </li></ul>
<ul><li>No visible Social Media presence </li></ul>
<ul><li>No website or visible Social Media presence </li></ul>
<ul><li>Houston Bike Shop on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
<ul><li>Houston Bike Shops on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
<ul><li>Invite website visitors to “Like” you on Facebook </li></ul><ul><li>A Like Button or Fan Box works better to gain ...
<ul><li>Build a community on Facebook </li></ul>
<ul><li>Share news, information, photos, and tips </li></ul>
<ul><li>Target Ads by Age and Location </li></ul><ul><li>Facebook suggests $1.40-$1.60 max bid per click </li></ul><ul><ul...
<ul><li>Target ads by Age, Location, Activities, & Interests </li></ul>* Facebook suggests $1.75-$2.00 max bid per click
No direct competitors on  <ul><li>Pedal Houston & Bike Houston doing a good job with Twitter </li></ul>
<ul><li>Twitter allows you to reach a wider audience </li></ul>
<ul><li>Twitter allow has great SEO advantages </li></ul>
No direct competitors on  <ul><li>Missing a great opportunity to capture biker’s interest </li></ul>
<ul><li>Only 1 Houston Bike company using YouTube </li></ul>
<ul><li>Many great bike videos on YouTube – Share them </li></ul>
<ul><li>Facebook </li></ul><ul><li>Optimize your Facebook profile & page </li></ul><ul><li>Add people who like cycling as ...
<ul><li>Twitter </li></ul><ul><li>Set up Twitter profile - BikeLaneHouston </li></ul><ul><li>Create cycling-related lists ...
<ul><li>YouTube </li></ul><ul><li>Set up Bike Lane Houston YouTube Channel </li></ul><ul><li>Use custom colors and a backg...
<ul><li>Website Integration </li></ul><ul><li>Integrate Facebook, Twitter, & YouTube into every page </li></ul><ul><li>Add...
 
Upcoming SlideShare
Loading in …5
×

Bike Lane Houston QuickScape

834 views

Published on

Case Study

  • Be the first to comment

  • Be the first to like this

Bike Lane Houston QuickScape

  1. 1. Seriously Social QuickScape
  2. 2. <ul><li>Integrate Social Media into your website </li></ul>1 Option
  3. 3. <ul><li>Give people a reason to “Like” Bike Lane on Facebook </li></ul>
  4. 4. <ul><li>6 Direct Competitors in Google Search </li></ul>
  5. 5. No direct competitors on <ul><li>Pedal Houston, Bike World & Bike Houston are engaging their customers on Facebook </li></ul>
  6. 6. <ul><li>No visible Social Media presence </li></ul>
  7. 7. <ul><li>No visible Social Media presence </li></ul>
  8. 8. <ul><li>No website or visible Social Media presence </li></ul>
  9. 9. <ul><li>Houston Bike Shop on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
  10. 10. <ul><li>Houston Bike Shops on Facebook </li></ul><ul><li>No Website Integration or Custom Tabs </li></ul>
  11. 11. <ul><li>Invite website visitors to “Like” you on Facebook </li></ul><ul><li>A Like Button or Fan Box works better to gain fans </li></ul>
  12. 12. <ul><li>Build a community on Facebook </li></ul>
  13. 13. <ul><li>Share news, information, photos, and tips </li></ul>
  14. 14. <ul><li>Target Ads by Age and Location </li></ul><ul><li>Facebook suggests $1.40-$1.60 max bid per click </li></ul><ul><ul><li>(likely to pay less) </li></ul></ul>
  15. 15. <ul><li>Target ads by Age, Location, Activities, & Interests </li></ul>* Facebook suggests $1.75-$2.00 max bid per click
  16. 16. No direct competitors on <ul><li>Pedal Houston & Bike Houston doing a good job with Twitter </li></ul>
  17. 17. <ul><li>Twitter allows you to reach a wider audience </li></ul>
  18. 18. <ul><li>Twitter allow has great SEO advantages </li></ul>
  19. 19. No direct competitors on <ul><li>Missing a great opportunity to capture biker’s interest </li></ul>
  20. 20. <ul><li>Only 1 Houston Bike company using YouTube </li></ul>
  21. 21. <ul><li>Many great bike videos on YouTube – Share them </li></ul>
  22. 22. <ul><li>Facebook </li></ul><ul><li>Optimize your Facebook profile & page </li></ul><ul><li>Add people who like cycling as a friend </li></ul><ul><li>Invite friends toyour page after showing value </li></ul><ul><li>Create a “Cycling Community Page” aside from Bike Lane on Facebook </li></ul><ul><li>Add custom tabs on Facebook page to integrate website and Twitter </li></ul><ul><li>Create photo albums; invite fans to upload pictures </li></ul><ul><li>Like relevant business and community pages </li></ul><ul><li>Comment on conversations about cycling on Community and Brand pages </li></ul><ul><li>Share information about cycling news, tips, safety, events, and charities </li></ul>
  23. 23. <ul><li>Twitter </li></ul><ul><li>Set up Twitter profile - BikeLaneHouston </li></ul><ul><li>Create cycling-related lists </li></ul><ul><li>Determine popular cycling hashtags </li></ul><ul><li>Choose a unique hashtag for your Tweets </li></ul><ul><li>Follow local and national cycling brands </li></ul><ul><li>Follow cycling enthusiast who follow those brands </li></ul><ul><li>Retweet popular cycling Twitter users </li></ul><ul><li>Tweet multiple times daily – more than just Bike Lane marketing </li></ul><ul><li>Share information about cycling news, tips, safety, events, and charities </li></ul>
  24. 24. <ul><li>YouTube </li></ul><ul><li>Set up Bike Lane Houston YouTube Channel </li></ul><ul><li>Use custom colors and a background to brand your page </li></ul><ul><li>Subscribe to cycling and bike channels </li></ul><ul><li>Comment on their channels </li></ul><ul><li>Upload your own videos – showroom tour, local races, testimonials </li></ul><ul><li>Add favorite videos from other users to your page </li></ul><ul><li>Create playlists with other user videos for targeted niches </li></ul>
  25. 25. <ul><li>Website Integration </li></ul><ul><li>Integrate Facebook, Twitter, & YouTube into every page </li></ul><ul><li>Add Facebook Fan Box, Twitter Stream, YouTube Videos & Playlists </li></ul><ul><li>Marketing Integration </li></ul><ul><li>Add Social Media icons to all stationary, business cards, and brochure </li></ul><ul><li>Email invitation to past customers to follow you </li></ul><ul><li>Add Social Media stickers to show room windows </li></ul><ul><li>Have contests and give discounts to people who connect with Social Media </li></ul>

×