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Bridging the Gap: 
The Value of Integrated Asset and Service 
Management 
— 
Jon Hall 
Lead Product Manager, 
Enterprise ITAM 
November 2014 
© copyright 2014 BMC Software, Inc.
01 
— 
Just what IS an IT Asset?
ITSM’s evolving viewpoint 
“Literally, a valuable person 
or thing that is ‘owned’” 
“Assets will often appear on a 
balance sheet as items to be set 
against an organization’s liabilities” 
© copyright 2014 BMC Software, Inc. 
“The ability of an Organization, 
person, Process, Application, 
Configuration Item or IT Service to 
carry out an Activity” 
“A generic term that includes IT 
Infrastructure, people, money 
or anything else that might help 
to deliver an IT Service.” 
ITIL VERSION 2 ITIL VERSION 3 
“Any Capability or Resource of a Service Provider”
IT Asset Management IT Service Management 
Developed regionally in the 
1980s and 1990s 
Frequently driven by regulatory 
or tax obligations (e.g. In France) 
Finance department sponsorship 
Built around procurement and/or 
request fulfilment teams 
© copyright 2014 BMC Software, Inc. 
ITIL – UK Civil Service, 1990s 
ITSM platforms proliferated in 
enterprise, e.g. Remedy 
Maturity path built around 
CMDB... 
...with little focus on asset 
financials and lifecycle
The evolution of IT Assets 
The PC Revolution 
Physical machines. 
Point installs. 
Install-based licensing. 
‹#› © Copyright 2014 BMC Software, Inc 
+Virtualisation +The digital enterprise 
2015- 
1985- 
2005 
2011- 
2014 
2005- 
2011 
Virtual machines. 
Network deployable software. 
Capacity-based licensing. 
+Cloud and mass mobility 
Industrial virtualisation. 
Mass-mobility and BYOD. 
Usage-based licensing. 
Hybrid cloud. 
DevOps. 
Internet of Things.
02 
— 
Where we are today (and why it’s a problem!)
© copyright 2014 BMC Software, Inc. 
Key CIO Priorities 
Industrialising IT 
Better decision support 
Service brokering 
Transformation of IT spending 
Other 
Customer-centric IT
© copyright 2014 BMC Software, Inc. 
ITAM’S Position in the Enterprise 
Within IT Service 
Management 
sss 
Other 
Within 
Finance 
Direct report to 
CIO/CxO 
(The ITAM Review)
New Asset types present new challenges 
© copyright 2014 BMC Software, Inc. 
Software as a Service 
Hybrid cloud infrastructure 
Internet of Things 
etc… 
Other
© copyright 2014 BMC Software, Inc. 
Virtualisation keeps growing 
Percentage of servers operated in global enterprises, 2013: 
28% 6% 66% 
Private Cloud Public Cloud Physical Servers & 
Non-Cloud VMs 
34% of enterprise servers already running in the cloud
Hybrid Cloud: Industrialising Virtual IT 
‹#› © Copyright 2014 BMC Software, Inc 
Private Cloud 
Location A 
Private 
Cloud 
Location B 
Infrastructure 
Cloud Service Governor 
Licenses & 
Entitlements 
Capacity 
Costs and Billing 
Policies 
Consumer 
Consumer
Software as a Service: a new source of sprawl 
“Does your business have 
more cloud services than it 
needs?” 
SkyHigh Cloud Adoption and Risk Report 
Q3 2013. 
‹#› © Copyright 2014 BMC Software, Inc 
34% 
48% 
0.6 
0. 
2010 2013
Software as a Service: a new source of sprawl 
The number of cloud 
services used by each 
enterprise varies from 327 
to 3,201. 
SkyHigh Cloud Adoption and Risk Report 
Q2 2014. 
‹#› © Copyright 2014 BMC Software, Inc 
545 
626 
759 738 
800. 
600. 
400. 
200. 
0. 
2013 Q2 2013 Q3 2014 Q1 2014 Q2
Today’s IT Asset inventory 
storeroom… 
- PCs and Laptops 
- Smartphones 
- Tablets 
- Printers 
- Consumables 
Tomorrow’s Digital Asset 
inventory storeroom… 
- Smart meters 
- Standalone sensors 
- RFID equipment 
- Smart vehicle components 
- Wearable devices 
© Copyright ‹#› 9/15/2014 BMC Software, Inc 
https://www.flickr.com/photos/mwichary/3301333726
Where are we going to find new IoT Assets? 
Embedded in 
devices we already 
manage 
© Copyright ‹#› 9/15/2014 BMC Software, Inc 
Embedded in non-IT 
business assets 
New, discrete 
connected items 
http://www.flickr.com/photos/sergesegal/
“Oracle’s Forklift” 
© Copyright ‹#› 9/15/2014 BMC Software, Inc 
This example from the Oracle Software 
Investment Guide requires 415 “Named 
User Plus” licenses: 
400 individual employees 
15 additional devices 
Gartner’s projection for growth of non- 
PC/tablet devices from 2009 to 2020 
would almost double these license counts.
What don’t we know, if we don’t know about Assets? 
Purchase/Insta 
ntiation costs Owners 
Support 
costs 
‹#› © Copyright 2014 BMC Software, Inc 
Geographical 
asset spread 
Contracts 
& 
liabilities 
Who 
supports 
what?
“We find that the groups 
building the cloud often 
inadvertently become the 
asset managers. 
People can accidentally take 
on the role of asset 
management without 
intending to.” 
Anthony Hillier, CTO of CiRBA, quoted in CIO.com, 
April 2014 
© Copyright ‹#› 9/15/2014 BMC Software, Inc 
https://www.flickr.com/photos/kh-67/4892949459/
3 
— 
What does aligned ITAM and ITSM look like?
Firstly: The same ITAM principles still apply 
© copyright 2014 BMC Software, Inc. 
MOVE 
ADD 
DELETE 
CHANGE 
Instantiate new instance in 
Private Cloud 
Decommission Desktop-as-a- 
Service instance and cancel 
app subscriptions 
Purchase more file storage for 
cloud instance 
Relocate server to new 
Datacenter 
Provision and deploy 
new physical server 
Retire user’s PC, and reclaim 
software licenses 
Add bigger hard drive to 
physical server 
Transfer Amazon instance to 
new Availability Zone
Customer 
Line of Business, 
partners, customers 
CUSTOMER VIEW 
‹#› © Copyright 2014 BMC Software, Inc 
Service Org Internal Providers 
IT, HR, Facilities 
Catalog 
Solution 
SUPPLIER VIEW 
ITSM Platform + + + 
Existing Assets 
New Assets 
+ + + + 
Supplier provided Assets 
External ITSM Platform 
External Provider 
Private supplier 
assets 
Embedding ITAM into ITSM
Aligning ITAM to the new Service model 
‹#› © Copyright 2014 BMC Software, Inc 
Cloud 
Service 
Offering 
Functional 
elements 
Structural 
implementations 
Customer 
options
Each service may deploy different Assets and contracts 
‹#› © Copyright 2014 BMC Software, Inc 
4 x Dedicated Server 
4 x Private Cloud VM 
2 x Amazon AWS instance 
4 x Amazon AWS Instance 
1 x Amazon AWS Instance 
Perpetual Core-based license 
Perpetual Core-based license 
Per-User Subscription License 
Enterprise Hot-Standby License 
Enterprise Developer License 
3 year review 
1 year review 
1 year review 
1 year review 
6 month fixed 
GOLD 
SILVER 
BRONZE
There are still Physical Assets! 
‹#› © Copyright 2014 BMC Software, Inc 
Private Cloud 
Virtual servers 
instances 
Physical hosting layer
ITSM can’t fully understand the services it is 
providing without understanding the assets on 
which the service depends. 
ITAM can’t optimise usage, support and spend 
without understanding what services the assets 
underpin. 
‹#› © Copyright 2014 BMC Software, Inc
Takeaways 
• TAKE THE INITIATIVE! 
• Consider your role as being “Digital Asset Management”. 
• Connect assets to business services. 
• Incorporate new methodologies, data sources and tools. 
• Coordinate diverse data. Be the CIO’s trusted source. 
© Copyright ‹#› 9/15/2014 BMC Software, Inc
© copyright 2014 BMC Software, Inc. 
Thank You! 
Bring IT to Life. 
TM
© copyright 2014 BMC Software, Inc. 
© copyright 2014 BMC Software, Inc.

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Bridging the Gap - The Value of Integrated Asset and Service Management

  • 1. Bridging the Gap: The Value of Integrated Asset and Service Management — Jon Hall Lead Product Manager, Enterprise ITAM November 2014 © copyright 2014 BMC Software, Inc.
  • 2. 01 — Just what IS an IT Asset?
  • 3. ITSM’s evolving viewpoint “Literally, a valuable person or thing that is ‘owned’” “Assets will often appear on a balance sheet as items to be set against an organization’s liabilities” © copyright 2014 BMC Software, Inc. “The ability of an Organization, person, Process, Application, Configuration Item or IT Service to carry out an Activity” “A generic term that includes IT Infrastructure, people, money or anything else that might help to deliver an IT Service.” ITIL VERSION 2 ITIL VERSION 3 “Any Capability or Resource of a Service Provider”
  • 4. IT Asset Management IT Service Management Developed regionally in the 1980s and 1990s Frequently driven by regulatory or tax obligations (e.g. In France) Finance department sponsorship Built around procurement and/or request fulfilment teams © copyright 2014 BMC Software, Inc. ITIL – UK Civil Service, 1990s ITSM platforms proliferated in enterprise, e.g. Remedy Maturity path built around CMDB... ...with little focus on asset financials and lifecycle
  • 5. The evolution of IT Assets The PC Revolution Physical machines. Point installs. Install-based licensing. ‹#› © Copyright 2014 BMC Software, Inc +Virtualisation +The digital enterprise 2015- 1985- 2005 2011- 2014 2005- 2011 Virtual machines. Network deployable software. Capacity-based licensing. +Cloud and mass mobility Industrial virtualisation. Mass-mobility and BYOD. Usage-based licensing. Hybrid cloud. DevOps. Internet of Things.
  • 6. 02 — Where we are today (and why it’s a problem!)
  • 7. © copyright 2014 BMC Software, Inc. Key CIO Priorities Industrialising IT Better decision support Service brokering Transformation of IT spending Other Customer-centric IT
  • 8. © copyright 2014 BMC Software, Inc. ITAM’S Position in the Enterprise Within IT Service Management sss Other Within Finance Direct report to CIO/CxO (The ITAM Review)
  • 9. New Asset types present new challenges © copyright 2014 BMC Software, Inc. Software as a Service Hybrid cloud infrastructure Internet of Things etc… Other
  • 10. © copyright 2014 BMC Software, Inc. Virtualisation keeps growing Percentage of servers operated in global enterprises, 2013: 28% 6% 66% Private Cloud Public Cloud Physical Servers & Non-Cloud VMs 34% of enterprise servers already running in the cloud
  • 11. Hybrid Cloud: Industrialising Virtual IT ‹#› © Copyright 2014 BMC Software, Inc Private Cloud Location A Private Cloud Location B Infrastructure Cloud Service Governor Licenses & Entitlements Capacity Costs and Billing Policies Consumer Consumer
  • 12. Software as a Service: a new source of sprawl “Does your business have more cloud services than it needs?” SkyHigh Cloud Adoption and Risk Report Q3 2013. ‹#› © Copyright 2014 BMC Software, Inc 34% 48% 0.6 0. 2010 2013
  • 13. Software as a Service: a new source of sprawl The number of cloud services used by each enterprise varies from 327 to 3,201. SkyHigh Cloud Adoption and Risk Report Q2 2014. ‹#› © Copyright 2014 BMC Software, Inc 545 626 759 738 800. 600. 400. 200. 0. 2013 Q2 2013 Q3 2014 Q1 2014 Q2
  • 14. Today’s IT Asset inventory storeroom… - PCs and Laptops - Smartphones - Tablets - Printers - Consumables Tomorrow’s Digital Asset inventory storeroom… - Smart meters - Standalone sensors - RFID equipment - Smart vehicle components - Wearable devices © Copyright ‹#› 9/15/2014 BMC Software, Inc https://www.flickr.com/photos/mwichary/3301333726
  • 15. Where are we going to find new IoT Assets? Embedded in devices we already manage © Copyright ‹#› 9/15/2014 BMC Software, Inc Embedded in non-IT business assets New, discrete connected items http://www.flickr.com/photos/sergesegal/
  • 16. “Oracle’s Forklift” © Copyright ‹#› 9/15/2014 BMC Software, Inc This example from the Oracle Software Investment Guide requires 415 “Named User Plus” licenses: 400 individual employees 15 additional devices Gartner’s projection for growth of non- PC/tablet devices from 2009 to 2020 would almost double these license counts.
  • 17. What don’t we know, if we don’t know about Assets? Purchase/Insta ntiation costs Owners Support costs ‹#› © Copyright 2014 BMC Software, Inc Geographical asset spread Contracts & liabilities Who supports what?
  • 18. “We find that the groups building the cloud often inadvertently become the asset managers. People can accidentally take on the role of asset management without intending to.” Anthony Hillier, CTO of CiRBA, quoted in CIO.com, April 2014 © Copyright ‹#› 9/15/2014 BMC Software, Inc https://www.flickr.com/photos/kh-67/4892949459/
  • 19. 3 — What does aligned ITAM and ITSM look like?
  • 20. Firstly: The same ITAM principles still apply © copyright 2014 BMC Software, Inc. MOVE ADD DELETE CHANGE Instantiate new instance in Private Cloud Decommission Desktop-as-a- Service instance and cancel app subscriptions Purchase more file storage for cloud instance Relocate server to new Datacenter Provision and deploy new physical server Retire user’s PC, and reclaim software licenses Add bigger hard drive to physical server Transfer Amazon instance to new Availability Zone
  • 21. Customer Line of Business, partners, customers CUSTOMER VIEW ‹#› © Copyright 2014 BMC Software, Inc Service Org Internal Providers IT, HR, Facilities Catalog Solution SUPPLIER VIEW ITSM Platform + + + Existing Assets New Assets + + + + Supplier provided Assets External ITSM Platform External Provider Private supplier assets Embedding ITAM into ITSM
  • 22. Aligning ITAM to the new Service model ‹#› © Copyright 2014 BMC Software, Inc Cloud Service Offering Functional elements Structural implementations Customer options
  • 23. Each service may deploy different Assets and contracts ‹#› © Copyright 2014 BMC Software, Inc 4 x Dedicated Server 4 x Private Cloud VM 2 x Amazon AWS instance 4 x Amazon AWS Instance 1 x Amazon AWS Instance Perpetual Core-based license Perpetual Core-based license Per-User Subscription License Enterprise Hot-Standby License Enterprise Developer License 3 year review 1 year review 1 year review 1 year review 6 month fixed GOLD SILVER BRONZE
  • 24. There are still Physical Assets! ‹#› © Copyright 2014 BMC Software, Inc Private Cloud Virtual servers instances Physical hosting layer
  • 25. ITSM can’t fully understand the services it is providing without understanding the assets on which the service depends. ITAM can’t optimise usage, support and spend without understanding what services the assets underpin. ‹#› © Copyright 2014 BMC Software, Inc
  • 26. Takeaways • TAKE THE INITIATIVE! • Consider your role as being “Digital Asset Management”. • Connect assets to business services. • Incorporate new methodologies, data sources and tools. • Coordinate diverse data. Be the CIO’s trusted source. © Copyright ‹#› 9/15/2014 BMC Software, Inc
  • 27. © copyright 2014 BMC Software, Inc. Thank You! Bring IT to Life. TM
  • 28. © copyright 2014 BMC Software, Inc. © copyright 2014 BMC Software, Inc.

Editor's Notes

  1. People are used to the simplicity of consumer technology. But that’s not as easy to provide at the enterprise level. You’re managing your old IT infrastructure and services while trying to keep up with new demands.
  2. We are in the early innings of the movement to the cloud, so it is unlikely that this flattening is due to decreased supply or demand of cloud services. Instead, this flattening is likely the result of IT’s efforts to educate employees on the perils of high-risk cloud services, the consolidation of services in a particular category to lower cost and risk, and greater awareness among employees on the care required when dealing with corporate data.
  3. Source of data: (“Forecast: The Internet of Things, Worldwide” – Gartner Report, 2013) (0.9bn to 20bn between 2009 and 2020) This would bring “device” count up to 333. Could be much bigger? Stuart Buchanan of Gartner at ITFPAM 2014 predicted 200bn intermittent device connections by 2020
  4. We are in the early innings of the movement to the cloud, so it is unlikely that this flattening is due to decreased supply or demand of cloud services. Instead, this flattening is likely the result of IT’s efforts to educate employees on the perils of high-risk cloud services, the consolidation of services in a particular category to lower cost and risk, and greater awareness among employees on the care required when dealing with corporate data.
  5. The definition of the functional elements and the communication paths between them One or many different deployment sizes or locations for deploying the Service Blueprint A set of configurable options associated with a Service Blueprint for users to select at the request time
  6. We are in the early innings of the movement to the cloud, so it is unlikely that this flattening is due to decreased supply or demand of cloud services. Instead, this flattening is likely the result of IT’s efforts to educate employees on the perils of high-risk cloud services, the consolidation of services in a particular category to lower cost and risk, and greater awareness among employees on the care required when dealing with corporate data.
  7. How can you run an urgent patching program against all your Unix/Linux devices? Would you know where to find everything? What about