Jon DiPietro's Digital Marketing CV
I created this online CV to showcase my marketing experience. Engineer by education, computer geek by choice, marketer by necessity. I’m a certified inbound marketing professional and author of “Social Media for Engineers and Scientists.” My specialty is using all facets of the Internet - web sites, search engines, advertising and social media - to generate leads and increase conversion rates. I excel at getting businesses to think differently about their marketing strategies and guiding them through the evolution from outbound to inbound marketing. Internet marketing consulting: I increase leads and conversion rates by implementing effective and measurable inbound marketing strategies and tactics. Public speaking and workshops: I teach people how Internet marketing works, why it’s important, where to get started and inspire them to do it. CareerGravity.com: Co-founded, developed and marketed membership website that teaches professionals how to build large, permanent online footprints for career development and networking. Specialties: Inbound marketing, website development, business system integration, dulling the bleeding edge.
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Jon DiPietro's Digital Marketing CV
- 2. I help companies evolve their digital marketing strategies. Directus Mailae
- 3. I help companies evolve their digital marketing strategies. Coldus Callerus Directus Mailae
- 4. I help companies evolve their digital marketing strategies. Coldus Callerus Directus Mailae Emailia Spammeria
- 5. I help companies evolve their digital marketing strategies. Coldus Callerus Directus Mailae Emailia Spammeria Inboundinae Marketeae
- 6. Why?
- 7. Why? Because I believe in a business world made better through marketing.
- 8. Poor marketing is rude and makes people sad…
- 9. …Great marketing rocks and makes people happy!
- 10. How did I get here?
- 11. I was the type of kid who loved getting microscopes, chemistry sets and Legos as presents.
- 12. Then I got this for Christmas in 1982. And a computer geek was born.
- 13. I started my career designing industrial control systems like this one.
- 14. I co-founded a software company in 1997.
- 15. We built websites, too.
- 16. In 2006 I joined LinkedIn and my life changed.
- 17. I discovered social media and instantly knew it changed EVERYTHING!
- 18. So I started telling people about it. And blogging. And Tweeting.
- 19. In 2008 I chose the red pill and became a full-time digital marketing consultant.
- 20. In 2010 I received the prestigious Emerging Leader Award from the International Society of Automation.
- 21. In 2011 I wrote a book.
- 22. Now, in addition to consulting, I’m also a professional speaker, coach and trainer.
- 23. Skillset
- 24. Strategic: I’ve developed a successful, comprehensive digital marketing methodology.
- 25. Tactical: Using knowledge, technique and experience to get results. Tactics Tactics Tactics Tactics Tactics Results
- 26. Content Disk Jockey Attorney Radio Show Professional Association Industrial Services B2C B2BI build great websites across the spectrum.
- 29. Search Organic & PPC Experience Organic SEO Google, Facebook & LinkedIN PPC
- 30. Social Media Recognized Thought Leader Focus on ROI I Practice what I preach!
- 31. Marketing Funnels Moving the Needle Calls to Action Landing Pages Lead Nurturing
- 32. Analytics Measure and Manage Conversion Rates and Sources Nov Dec Jan Change Impressions 29,619 23,735 27,369 15.31% Clicks 298 283 319 12.72% CTR 1.01% 1.19% 1.17% -2.25% Cost $607.52 $616.78 $672.57 9.05% CPC $2.04 $2.18 $2.11 -3.26% Conversions 2 2 5 150.00% CoR 0.67% 0.71% 1.57% 121.79% CPCo $303.76 $308.39 $134.51 -56.38% ROI 1085% 1067% 6591% Return on Investment
- 33. Results
- 34. ISA Interchange Proposed, designed and implemented online blogging and social media initiative for the International Society of Automation. • Grew monthly visits from 0 to 2,600 in first six months. • Site has maintained 150% year-over- year growth rate.
- 35. Girard at Large Migrated existing 1,200 page Joomla website to WordPress. Implemented major architectural changes that resulted in nearly instant improvement in search engine visibility. • Increased organic search impressions by 300% in less than 30 days. • Website visits increased 250% after one month.
- 36. OASIS Alignment Redesigned existing AdWords campaign by optimizing keywords and creating dedicated landing pages to increase quality score. Launched inbound marketing campaign including blog, free resource downloads and email marketing program. • Reduced overall AdWords cost per click by 56% after 60 days. • Blog launch resulted in 30 day payback.
- 37. Connect With Me
- 38. Connect on Social Media twitter.com/JonDiPietro facebook.com/LibertyDigitalMarketing linkedin.com/in/JonDiPietro slideshare.net/LibertyDigitalMarketing plus.google.com/107803256041453151989
- 39. Contact Me
- 40. jon@jondipietro.com “Boring is invisible. Remarkable products and remarkable people get talked about. How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” Seth Godin Thanks for checking out my online CV – and thanks especially for staying until the end!