9. “ … branding is the blend of art and science that manages associations between a brand and memories in the mind of the audience. It involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience. … ” source: Brandchannel.com
75. 1. selling red concept branded goods is actually an easy marketing tool to buy off social responsibility while strengthening the ties a consumer has with a corporate brand
76. 1. selling red concept branded goods is actually an easy marketing tool to buy off social responsibility while strengthening the ties a consumer has with a corporate brand I agree: @votebytweet option 1 #voteredbrandex2011 I disagree: @votebytweet option 2 #voteredbrandex2011
77. 2. it would be better if multinationals would donate money directly into cultural or charity funds without using the red concept to stimulate the selling of their brands
78. 2. it would be better if multinationals would donate money directly into cultural or charity funds without using the red concept to stimulate the selling of their brands I agree: @votebytweet option 3 #voteredbrandex2011 I disagree: @votebytweet option 4 #voteredbrandex2011