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A comprehensive web 3.0 overview. Focus on user generated business. By Johannes Bhakdi. More on http://www.sophotec.com

A comprehensive web 3.0 overview. Focus on user generated business. By Johannes Bhakdi. More on http://www.sophotec.com

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  • Mr.Bhakdi this is a truly comprehensive web.3.0 overview. I'm interest to learn more about this web 3.0, would you like to share this presentation to himawanisme@gmail.com? It would be grateful for the file share. Many Thanks
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  • this is really very interesting topic, i also bookmark it. For details visit delhielectronicsmart.com
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  • somebody have this presentation? share with me, plz! I can download it.
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  • @alwynbull1 in my mind, i think that the web 3.0 provides everything y wanna know about something, such as i wanna know about you, so i make a trip in the internet, i can find your portlifio, your facebook account, blog and so on. But everything about you is not linked. y must go to an other page to know other infomation. The web 3.0 do it for y. It surves to you. y can do everthing in a page. Everything has been linked. That at all.
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  • What's the difference of Web 2.0 and web 3.0?
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  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income 0.7 % of active publishers 0.01 % of potential publishers
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • 4% of personal bloggers say: I quit my job to focus on blogging 2% of personal bloggers say: It‘s my primary source of income Tecnorati / State of the blogosphere 0.7 % of active publishers 0.01 % of potential publishers
  • Not a company any more. The world.
  • Not a company any more. The world.
  • Not a company any more. The world.
  • Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
  • Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
  • Just in case there are ny interested investors here – doesn‘t that look like Web3.0 companies make less money? Wrong. 25% of the world are better than 100% of a non profitbale web 2.0. Never forget: the level of profiability can only be roughly imagined here.
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • Make everyone look like a pro Provide high end, easy to use publishing environments. Enable users to create high value media products .
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 2. Provide full scale, automated business platforms Bring marketing, retention and controlling to everyone. Automate everything. Create a new user generated media economy
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • 3. Build a team with web3.0 pioneers A new kind of company – view authors as your most valuable team members – as authors, like a publisher. Identify, empower and encourage ambitious and entrepreneurial users. Make them the heroes of web3.0 progress.
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the
  • The idea of the democratization of content generation and media production is a great one, and has let to an explosion in valuable knowledge, entertainment and digital culture. But let‘s take a look at the big downside of the Web2.0 approach. Let‘s ask 1 decisive question: what changed in terms of the business model? NOTHING: the

Transcript

  • 1. W EB 3.0 by Johannes Bhakdi THE BOOK www.sophotec.com
  • 2. sophotec.com no-nonsense wisdom technologies W EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”
  • 3. web1.0 doing it the good (or bad...) old way.
  • 4. It all started with a simple idea: put content in the web.
  • 5. Users = consumers Users consume professionally produced content Professional authors Create content based on what they think people want Managers Hand-manage publishing businesses Low content variety Content production is slow and expensive Push! web1.0 Media companies put content in the web and push it to users.
  • 6. Problems 10,000 editors serve 500,000,000 internet users web1.0 Limited content Limited creativity Limited business web1.0 problem This old media model ignored the new possibbilities of the internet.
  • 7. web2.0 User generated content
  • 8. Then, some smart entrepreneurs invented something new: User generated content.
  • 9. Yes, we can! Authoring platforms enable everyone to publish! High content variety dramatically increases, while technical quality goes down. Web2.0 managers are hand-managing the platforms Professional authors can still publish, but are competing with – everyone! Users = authors users generate content User generated content Blogs, videos, photos, music etc. web2.0 New platforms allow users to generate content themselves
  • 10. YOU CAN PUBLISH! web2.0 You
  • 11. User generated content We all serve each other web1.0 unlimited content web2.0
  • 12. A revolution! All people publish. All people boost human progress. web2.0
  • 13. But there is still a problem.
  • 14. Nobody gets paid. web2.0 You Average hourly wage for web-authors: 0 - 1 US$
  • 15. web2.0 Creative minds cannot focus on the revolution. They have to earn money. Publishing 1 US$ / hour Other jobs 20 US$ / hour 20x more profitable >
  • 16. Facts 2008: 99.99% of mind potential remains untapped 1.4 billion people use the internet 250 million people share or publish content manage to make a living from publishing Only 0.1% 30 million people are regular publishers 200k people web2.0
  • 17. No funding = no revolution. * * Or: even revolutionaries need to GET PAID.
  • 18. web3.0 user generated (mind) business
  • 19. A simple idea: a technology so effective that every mind can make a living of its creativity, instantly.
  • 20. 250 million users are potential content producers 1.4 billion users are content consumers
  • 21. 250 million users are potential content producers 1.4 billion users are content consumers Supply Demand
  • 22. Supply Demand ? What is the missing link?
  • 23. Wanted: someone who > identifies content demand > organizes supply > optimizes value building .... ... for 250 million small media businesses. Form a new creative economy
  • 24. content generation platform content serving platform content user community Extremely heterogenous Who can manage the world ?
  • 25. content generation platform content serving platform content user community Extremely heterogenous Nobody. ??
  • 26. web 3.0 content generation platform content serving platform content user community Extremely heterogenous Everybody.
  • 27. web 3.0 25% 75% Platform Users Everybody becomes an entrepreneur.
  • 28. web 3.0 25% 75% Platform Users Everybody manages her media business Publishing platforms Business platforms
  • 29. web 3.0 25% 75% Platform Users = User generated business
  • 30. Users = entrepreneurs users generate business! User generated content Blogs, videos, photos, music etc. web3.0 Business platforms empower everyone to become a (media) entrepreneur User generated business Premium content, advertising, e-commerce Authoring platforms enable everyone to publish! Business platforms Everyone can manage Publish Build business
  • 31. Web1.0, 2.0, 3.0 components web1.0 web2.0 web3.0 Delivery Creation Management
  • 32. Key levers of the web3.0
  • 33. Key lever #1 Publish Build business Refurbish web2.0 platforms Bye bye blogging ! Provide professional, easy to use publishing tools for everyone. 1
  • 34. Everyone can publish in one click and look great
    • High end media channels
    • Rich + visual
    • < 5 min setup
    • “ Mouse click” computer knowledge sufficient
    • Blogs (=web-logs!)
    • Static + textual
    • 60+ min set up
    • Advanced computer knowledge required
    web2.0 web3.0 My blog MY CHANNEL >HTML//tag HACK Click! User experience User experience 5 min 60+ min
  • 35. Key lever #2 Business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools 1 2
  • 36. Marketing, retention and controlling tools for everyone Marketing tools Users can create ads, manage their campaigns, and optimize their offer B Retention tools Automated subscriptions and social network functionalities increasevisitor retention for authors Financial controlling tools Enable users to optimize their product range, marketing, profitability and cash flows A C Time to learn: 5 mins
  • 37. Key lever #3 Add business tools Full scale media management tools for everyone Publish Build business Refurbish web2.0 platforms Bye bye blogging – users get professional publishing tools Web3.0 pioneers Authors and platform become one team 1 2 3
  • 38. Change the web2.0 attitude into... Users / authors Developers / managers
  • 39. One platform, one community, one team web3.0 pioneers!
  • 40. Do something! Pave the way onto the web3.0
  • 41. Join the web 3.0 cause at: www.sophotec.com/groups www.slideshare.net/group/web3.0 Facebook group: search for “web3.0 (Sophotec)” Twitter: twitter.com/sophotec Contact me: jb@sophotec.com / fb + LinkedIn: Johannes Bhakdi Join the web 3.0 community & change the world. www.sophotec.com
  • 42. sophotec.com no-nonsense wisdom technologies W EB 3.0 - the book User-generated business, and why everyone becomes a media entrepreneur. By Johannes Bhakdi www.sophotec.com the blog, free videos, web 3.0 community “ The most comprehensive vision of the Internet’s future available as of 2010.”