1. Web 3.0
Introduction to

2. Tony Aubé
Designer

3. • Design
• Artificial Intelligence
• Augmented Reality
• Blockchain
• Web 3.0

4. The Web is 30!

5. — Tim Berners-Lee, Inventeur du Web
At age 30, this is not
the web we wanted

6. 1.0WEBINTERNET 2.0 3.0
19951990 2005 2018
?

7. 1WEBINTERNET
191990

13. Decentralized

14. 1.0WEBINTERNET 2
19951990 20

17. Web App
PlatformInternet

18. Internet
Web Email
File Transfer
Video GamesMessaging
Mobile App

19. Researchers
Students

20. 1.0WEBNET 2.0 3
19951990 2005 2

25. Web 1.0

28. Open Source

29. Webmaster Web
User
“Read Only”

30. 1.0B 2.0 3.0
19950 2005 2018
?

31. Web 2.0

32. Social Web

33. v
v

34. ✓ Usability
✓ Design

35. “Read Only”
Webmasters
Users
Web 1.0:
Web

36. Social Web
Web 2.0:
Web

37. 2007

43. Closed
Private
Opaque

44. Web 2.0 Summit
2004

45. Web 3.0?

46. Web 3.0 can be likened
to an AI assistant.
In Web 3.0, artists will share their portfolio in a 3D
format which is consumed on a VR headset.
Over the next few months, I’ll be doing a deep
dive into the Spatial Web (a.k.a. Web 3.0).
“ ”
“ ”
“ ”

47. 0 2.0 3.0
5 2005 2018
?

48. Web 3.0 Summit
2018

49. Decentralized Web
Web 3.0

50. Why?decentralize the Web

51. The Web is Broken

52. Advertising

56. Advertising became the Web’s
default business model

59. Clickbait
Fake News
Misinformation

60. Data Breaches

61. Data = $$$

62. Data Collection

67. 6.3 billionaccounts hacked in 2018

68. Surveillance

71. Social Credit

72. Monopolies

73. 2007

74. Competition

76. 40%of the cloudControls

78. Censorship

83. Data Loss

84. Library of Alexandria
44 B.C.

86. average life span
of a website
100 days
RIP

87. disappear every month
2% of the links

89. The Web is Broken

90. ✘ Censorship
✘ Data Loss
✘ Data Hack
✘ Surveillance
✘ Monopolies
✘ Advertising

91. DAVID D. CLARK
DESIGNING AN INTERNET

92. DAVID D. CLARK
DESIGNING AN INTERNET

93. JS
Unix
WebRTC
SearchBroswers
DNS
TCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS
FTP

94. Web 3.0

95. Web 3

96. 3 changes

97. Decentralized applications will
offer users new capabilities
Money will become a native
feature of the Internet
Users will have more control over
their digital identities and data
1
3
2

98. Money will become a native
feature of the Internet
1

104. Blockchain
Cryptography
Peer to Peer networking
Consensus Algorithm

105. 2 innovations

106. Digital Scarcity
First innovation:

109. Movies
Music
Documents
Valeur

112. Internet will have its
native currency

113. We already
have money
online!

115. User User
$ Dollar

116. User Intermediary User
$ Dollar

117. $ Dollar
User Intermediary User
User User

118. No intermediaries
Second innovation:

119. Web 3
The Internet
of Value

120. Web 1 & 2
Free Flow of
Information

121. The Information Revolution

122. The Information Revolution

123. 24/7
Sending Information
Intermittent
Local Global
Slow Instant
Expensive Free
EveryoneFew People

126. Web 1 & 2
Free Flow of
Information

127. Web 3
Free Flow of
Value
Web 1 & 2
Free Flow of
Information

128. 24/7
Sending Value
Intermittent
Local Global
Slow Instant
Expensive Free
EveryoneFew People

129. The Value Revolution

130. The Value Revolution

131. 2
Decentralized
applications will offer
users new capabilities

132. Web App
Blockchain
Cryptography
Peer to Peer networking
Consensus Algorithm

133. Dollar
User Intermediary User
User User

134. https//orbit.chat
Messenger
User Facebook User
Utilisateur User

135. Web 2.0 Web 3

140. Applications

141. Review the Web Infrastructure
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS

142. Web 3 Infrastructure
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Payment

143. Payment Virtual Machine
Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Web 3 Infrastructure

144. Unix
SearchBrowsers
DNSTCP/IP
SMTPHTML/CSS
HTTP
SSL
TLS FTP JS
Storage
Web 3 Infrastructure
Payment Virtual Machine

145. Storage

146. Inter Planetary
File System

147. Create a Local Web
Alternative to HTTP

154. Benefits

155. 1. Censorship Resistant
Benefits

158. ✓ Censorship
✘ Data Loss
✘ Data Hack
✘ Surveillance
✘ Monopolies
✘ Advertising

159. 2. Permanent
1. Censorship Resistant
Benefits

161. 4 0 4
4 0 4
4 0 4

165. Version History

166. Version History

167. ✓ Censorship
✓ Data Loss
✘ Data Hack
✘ Surveillance
✘ Monopolies
✘ Advertising

168. 3
Users will have more
control over their digital
identities and data

170. • Governments
Identity Managers:
• Businesses

171. First Name:
Email Address;
Phone Number:
Password:
Repeat Password:
Last Name:

172. Login with Facebook
Login with Twitter
Login with Google

175. Social Linked Data

176. Personal Online Data Storage
Pod

177. Login with Facebook
Login with Twitter
Login with Google
Login with Solid

178. Pod App
First Name
Last Name
Phone Number
Email
Address

180. https://solid.community

182. 1. No More Forms
Benefits

183. First Name:
Email Address;
Phone Number:
Password:
Repeat Password:
Last Name:

184. 1. No More Forms
2. Control Your Data
Benefits

188. 5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y

189. 5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y

190. 5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y

191. 123 45 6789

192. 123 45 6789123 45 6789

193. 123 45 6789
123 45 6789

194. 5JJUAM7BRY56KVC
XCPWRJHTVP8FFR3
CAICFJDSC4TR7KF6
ZCF3Y
Cryptography

195. 3. More Secure
1. No More Forms
2. Control Your Data
Benefits

196. Pod

197. Pod

199. ✓ Censorship
✓ Data Loss
✓ Data Hack
✓ Surveillance
✘ Monopolies
✘ Advertising

200. JS
Unix
Search
Browsers DNS
TCP/IP
SMTP
HTML/CSS
HTTP
SSL
TLS
FTP
Payment IdentityStorage

201. Makes developer’s
life easier
Web 3

202. Website
Design
Drivers
Users
Employees
Business Identity
Storage
Payment

203. Website
Design
Drivers
Users
Employees
Business Identity
Storage
Payment

204. Website
Design
Drivers
Users
Employees
Business Identity
Storage
Payment
Identity
Storage
Payment Website
Design
Drivers
Users
Employees
Business

205. Website
Design
Drivers
Users
Employees
Business
Web 3
Website
Design
Drivers
Users
Employees
Business
Identity
Storage
Payment

206. Web 3
Website
Design
Drivers
Users
Employees
Business
Website
Design
Drivers
Users
Employees
Business
Identity
Storage
Payment

207. ✓ Censorship
✓ Data Loss
✓ Data Hack
✓ Surveillance
✓ Monopolies
✘ Advertising

208. What does it look like?
Web 3

209. JS
Unix
Search
DNS
TCP/IP
SMTP
HTML/CSS
HTTP
SSL
TLS
FTP
Payment Identity Storage
Browsers

210. Browser
Web Portal
Extension
Mobile App

211. Brave
MyEtherWallet
MetaMask
Coinbase Wallet
Browser
Web Portal
Extension
Mobile App

218. Brendan Eich

219. Advertising
Trackers
Fastest
⃠
⃠
✓

220. +
Basic Attention
Token

225. Monthly Active Users
5.5 million

226. Blockchain Based
Advertising
+

227. ✓ Censorship
✓ Data Loss
✓ Data Hack
✓ Surveillance
✓ Monopolies
✓ Advertising

228. Conclusion

229. Web 1.0
“Read Only”,
Decentralized
Web 2.0
Participatory,
Centralized
Web 3
No Intermediaries,
Decentralized

230. JS
Unix
Recherche
Navigateurs DNS
SMTP
HTML/CSS
HTTP
SSL
TLS
FTP
Paiement Identité Stockage
TCP/IP
Slow & Smooth
Transition

231. DecentralizedCentralized

232. Decentralized
Survival of the Fittest

233. Centralized
Monarchy

234. Decentralized
Anarchy

235. DecentralizedCentralized
Democracy

236. DecentralizedCentralized

237. Centralized
Mainframe

238. Decentralized
Web 1.0

239. Centralized
Web 2.0

240. DecentralizedCentralized
Web 3

241. Internet of Things

243. +
😨

245. Don’t be Evil
Web 2

246. Don’t be Evil
Can’t be Evil
Web 2
Web 3

247. Thanks!
Questions?

248. Tony Aubé
hello@tonyaube.com
medium.com/@tonyaub
@aubetony