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Montserrat Peñarroya
May 2017
How the web 3.0
is transforming our society
Knowledge Society
Research Institute
Agenda
Web 3.0
People
Services
Changes in the
demand
How to adapt
the offer
2
WHAT IS WEB 3.0?
3
1.0  Online catalogues 4
2.0  bidirectional website5
3.0  Mobile internet 6
4.0  Machines 7
8
Web 3.0  all devices are
geolocalized 9
Google is
using it
10
Google New services
11
Not only with your mobile
 wearable technology
12
W3.0  Augmented reality
(AR)
13
Google Glasses  FAIL
14
15
W3.0  Virtual Reality (VR)
16
Real State Virtual Tours
17
Machines understand humans
18
Semantic results
19
20
BOTS REPLACE HUMANS
21
22
“THE SINGULARITY”
(2040 ACORDING TO IBM)
The internet of things
23
SMART CARS
SMART HOMES
Heating, ventilation and air
conditioning connected to a home
energy monitor.
Lighting control system.
Household security ...
SMART CITIES
Sensor technology in the irrigation
system  gardening crews.
Bus network based on trafic flows.
Smart traffic lights.
Rou...
29
BIG DATA
How is this
affecting people?
And what can we
do?
30
1. Consumers
have the power
Source: http://wwws.warnerbros.fr/300/ ©WarnerBros
Use tools like Google Alerts to
monitor your brand 32
2. Consumers are
sophisticated
Source:http://www.sonypictures.com/movies/thetourist/©SonyPictures
3. Consumers are experience
collectors and you are an
experience provider
Source:http://www.failuretolaunchmovie.com©Param...
Customer Journey
35
Dream
Plan
BookExperience
Share
4. They are connected
to the world
Source:https://en.wikipedia.org/wiki/Mobile_phone_radiation_and_health
Source: http://thinkdigital.travel/opinion/digital-trends-innovation
5. They hate advertising
Source: https://thelogocompany.net/tattoo/
6. They care about the
environment
Source: http://www.qatartourism.gov.qa/en/ ©Qatar Tourism Authority
Promote
sustainable
homes
8. Measure
everything
Source: http://google.com/analytics
Thank you
Montserrat Peñarroya
Tel. +34 935377605
3ISIC – Research Institute
montse@3isic.com
www.3isic.com
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What is Web 3.0

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Smart cities, smart homes, the internet of things... How the web 3.0 is transforming our society.

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What is Web 3.0

  1. 1. Montserrat Peñarroya May 2017 How the web 3.0 is transforming our society Knowledge Society Research Institute
  2. 2. Agenda Web 3.0 People Services Changes in the demand How to adapt the offer 2
  3. 3. WHAT IS WEB 3.0? 3
  4. 4. 1.0  Online catalogues 4
  5. 5. 2.0  bidirectional website5
  6. 6. 3.0  Mobile internet 6
  7. 7. 4.0  Machines 7
  8. 8. 8
  9. 9. Web 3.0  all devices are geolocalized 9
  10. 10. Google is using it 10
  11. 11. Google New services 11
  12. 12. Not only with your mobile  wearable technology 12
  13. 13. W3.0  Augmented reality (AR) 13
  14. 14. Google Glasses  FAIL 14
  15. 15. 15
  16. 16. W3.0  Virtual Reality (VR) 16
  17. 17. Real State Virtual Tours 17
  18. 18. Machines understand humans 18
  19. 19. Semantic results 19
  20. 20. 20 BOTS REPLACE HUMANS
  21. 21. 21
  22. 22. 22 “THE SINGULARITY” (2040 ACORDING TO IBM)
  23. 23. The internet of things 23
  24. 24. SMART CARS
  25. 25. SMART HOMES
  26. 26. Heating, ventilation and air conditioning connected to a home energy monitor. Lighting control system. Household security system integrated with a home automation system.
  27. 27. SMART CITIES
  28. 28. Sensor technology in the irrigation system  gardening crews. Bus network based on trafic flows. Smart traffic lights. Route of the emergency vehicles entered into the traffic light system.
  29. 29. 29 BIG DATA
  30. 30. How is this affecting people? And what can we do? 30
  31. 31. 1. Consumers have the power Source: http://wwws.warnerbros.fr/300/ ©WarnerBros
  32. 32. Use tools like Google Alerts to monitor your brand 32
  33. 33. 2. Consumers are sophisticated Source:http://www.sonypictures.com/movies/thetourist/©SonyPictures
  34. 34. 3. Consumers are experience collectors and you are an experience provider Source:http://www.failuretolaunchmovie.com©ParamountPictures
  35. 35. Customer Journey 35 Dream Plan BookExperience Share
  36. 36. 4. They are connected to the world Source:https://en.wikipedia.org/wiki/Mobile_phone_radiation_and_health
  37. 37. Source: http://thinkdigital.travel/opinion/digital-trends-innovation
  38. 38. 5. They hate advertising Source: https://thelogocompany.net/tattoo/
  39. 39. 6. They care about the environment Source: http://www.qatartourism.gov.qa/en/ ©Qatar Tourism Authority
  40. 40. Promote sustainable homes
  41. 41. 8. Measure everything Source: http://google.com/analytics
  42. 42. Thank you Montserrat Peñarroya Tel. +34 935377605 3ISIC – Research Institute montse@3isic.com www.3isic.com

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