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What is Web 3.0

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Smart cities, smart homes, the internet of things... How the web 3.0 is transforming our society.

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What is Web 3.0

  1. 1. Montserrat Peñarroya May 2017 How the web 3.0 is transforming our society Knowledge Society Research Institute
  2. 2. Agenda Web 3.0 People Services Changes in the demand How to adapt the offer 2
  3. 3. WHAT IS WEB 3.0? 3
  4. 4. 1.0  Online catalogues 4
  5. 5. 2.0  bidirectional website5
  6. 6. 3.0  Mobile internet 6
  7. 7. 4.0  Machines 7
  8. 8. 8
  9. 9. Web 3.0  all devices are geolocalized 9
  10. 10. Google is using it 10
  11. 11. Google New services 11
  12. 12. Not only with your mobile  wearable technology 12
  13. 13. W3.0  Augmented reality (AR) 13
  14. 14. Google Glasses  FAIL 14
  15. 15. 15
  16. 16. W3.0  Virtual Reality (VR) 16
  17. 17. Real State Virtual Tours 17
  18. 18. Machines understand humans 18
  19. 19. Semantic results 19
  20. 20. 20 BOTS REPLACE HUMANS
  21. 21. 21
  22. 22. 22 “THE SINGULARITY” (2040 ACORDING TO IBM)
  23. 23. The internet of things 23
  24. 24. SMART CARS
  25. 25. SMART HOMES
  26. 26. Heating, ventilation and air conditioning connected to a home energy monitor. Lighting control system. Household security system integrated with a home automation system.
  27. 27. SMART CITIES
  28. 28. Sensor technology in the irrigation system  gardening crews. Bus network based on trafic flows. Smart traffic lights. Route of the emergency vehicles entered into the traffic light system.
  29. 29. 29 BIG DATA
  30. 30. How is this affecting people? And what can we do? 30
  31. 31. 1. Consumers have the power Source: http://wwws.warnerbros.fr/300/ ©WarnerBros
  32. 32. Use tools like Google Alerts to monitor your brand 32
  33. 33. 2. Consumers are sophisticated Source:http://www.sonypictures.com/movies/thetourist/©SonyPictures
  34. 34. 3. Consumers are experience collectors and you are an experience provider Source:http://www.failuretolaunchmovie.com©ParamountPictures
  35. 35. Customer Journey 35 Dream Plan BookExperience Share
  36. 36. 4. They are connected to the world Source:https://en.wikipedia.org/wiki/Mobile_phone_radiation_and_health
  37. 37. Source: http://thinkdigital.travel/opinion/digital-trends-innovation
  38. 38. 5. They hate advertising Source: https://thelogocompany.net/tattoo/
  39. 39. 6. They care about the environment Source: http://www.qatartourism.gov.qa/en/ ©Qatar Tourism Authority
  40. 40. Promote sustainable homes
  41. 41. 8. Measure everything Source: http://google.com/analytics
  42. 42. Thank you Montserrat Peñarroya Tel. +34 935377605 3ISIC – Research Institute montse@3isic.com www.3isic.com

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