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2010 Marketing Plan Pre List Jo Ann Krauss
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2010 Marketing Plan Pre List Jo Ann Krauss

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  • When you want the whole package, you want “The Gold Standard.”
  • My Marketing Plan
  • Homefinder.com is owned by a group of major newspaper companies and therefore have a network of over 130 local newspaper web sites. Your listing will be enhanced on the national site homefinder.com and all of these other web sites.
  • Century 21 is dedicated to driving traffic to century21.com. We utilize marketing tactics such as banner advertising, search engine marketing ( bidding on search terms) and search engine optimization to increase traffic to century21.com . This results in more people seeing your home on century21.com.
  • In 2008 we launched our own branded channel on Youtube.com. On this section visitors can watch our commercials and agents can upload video of their listings. Video will continue to grow as a media in which to market listings. Marketing programs like this allows us to develop a relationship with Generation X and Generation Y consumers. We also have a brand Facebook page, can be followed on Twitter and have a free iPhone app.It positions us a contemporary company who understands technology. We become a more relevant brand with this consumer and develop a higher level of preference.
  • Note to Sales Associate: This slide stresses the importance of the Internet and the continued partnership with the real estate professional.As I’m sure you are aware, Internet use has become a predominate practice in most households. Its important that your listing have a stellar web presence on Century21.com. I will explain how I plan to do this in a moment.
  • This research from the National Association of Realtors shows the increasing importance of the internet in the home buying process. Each year more and more buyers find the internet more useful and the newspaper less important/useful when searching for homes. You will also see that more and more buyers are finding their home on the internet, this number will continue to grow. The percentage of buyers who find the home they purchase in the newspaper has significantly decreased as has newspaper circulation. As your agent I will make sure that home gets the online exposure it deserves.
  • Read statistics regarding recent home buyers. Everyone’s day and dollar are continually shrinking which is why its very important to address the needs of today’s Internet home buyers. These statistics were obtained from the most recent National Association of Realtors report. In Online Marketing the Internet is the link between you and your customer.Online or Interactive Marketing presents opportunities for tremendous profit A poorly targeted online advertising campaign or an ineffective web page can equate to throwing dollars out the window. But the upside is huge. Today’s Buyers and Sellers are online and they want you to be there too. Note to Sales Associate: Ask the sellers what they think of these statistics and what they have in mind for marketing their property.
  • Century 21 has an aggressive listing distribution strategy to maximize the online exposure of your home. Research from the National Association of Realtors shows that consumers are conducting much of their research online and in many cases find their home online. We provide maximum exposure so that more potential buyers see your property. Your home will appear on some of the top real estate sites like Trulia, Yahoo etc. It will also appear on sites like Frontdoor.com which is owned by Scripps Network ( owner of HGTV, Food Network, Fine Living Network DIY TV).All of our listings are enhanced on homefinder.com and their network of local newspaper web sites. Today’s home buyer is searching online. We’re ready for their visit on the web twenty-four hours a day, seven days a week.Every open house we conduct will show up on Century21.com and Openhouse.com.
  • Century21.com HomepageDiscuss how having an extensive and quality web presence helps generate leads and influences buying behavior.Century 21 has one of the most hit websites, averaging over 2million hits per month.We have over 278,000 listings on our website. I know that the proof of a good website is how long you stay once you find it. Users that come to our website stay an average of 13 minutes. Not only do we give searchers listings to look at, but we also give them lots of information on owning a home. In just a second, I’ll show you a couple of resources available to home buyers and sellers.Point out the following features that a Consumer would use…Buy, Sell, Finance, Learn and Contact links to most sought after informationQuick Search (Shortcuts) for a property or officeAbility for consumer to register and customize site with saved properties, search criteria, etc.Discuss the types of photos you would like to take of their home and which features you would like to highlight. Ask the sellers about some features of their home for which they are most proud.
  • Note to Sales Associate: You should be well-versed with how to navigate the Century21.com web site. You should be able to answer questions about the site and what value it can offer both buyers and sellers.
  • CENTURY 21 has provided us with a comprehensive vehicle to take advantage of how users search the internet and what they are looking for. Once we secure your listing we will place it on Century21.com where anyone looking to move into the area will see it. Not only do we have a popular website that’s going to market your property, the listing page will also provide neighborhood information as well. Our Enhanced Listing Tool provides me with the ability to highlight you listing by adding a slide show, virtual tour, extensive photos, floor plans, a descriptive narrative and even a Hispanic description for the century21espanol.com website. We’ve also got a tool called Neighborhood Profiles on your listing page that will provide a profile of the neighborhood. It will pinpoint the schools and houses of worship as well as other neighborhood demographics. This is also a great tool that can provide assistance if you are looking for information on the area you are moving to.Our Century 21 Mortgage Co provides buyers with a pre-approval in as little as 20 minutes through their new Four to the Door® mortgage process. Buyers can call in on our toll-free number and get pre-approved, not just pre-qualified, but pre-approved, guaranteed within the same day. We guarantee to close within the time frame that they need. When we get buyers pre-approved, you can feel more confident about the transaction running smoothly and closing on time.
  • Another feature of the web site is the Enhanced Listing Tool and it gives me a great way to showcase your listings on Century21.com. I can add up to 20 photos of the listing, add floor plans, a virtual tour, a slide show, and a detailed property description in both English and Spanish. The Spanish property description will appear on century21espanol.com. IAs an agent if you are not familiar with this I recommend that you enroll in the “Enhanced Listings on Century21.com” VSS session for more details regarding this tool.
  • NAR statistics show that customer follow up is not a strength of real estate agents. You can now use the listing traffic reports as a reason to follow up with your sellers on a weekly basis. You can either call them with the info or drop it off with them.
  • If your office does not use the Realtor.com Company Showcase Program please delete these slides.If you so participate here are the talking points:Realtor.com is the number one real estate web site. As a service to our sellers we enhance all of our listings on the website. As you can see there is a difference in how showcased properties appear compared to basic listings which many of our competitors have (if this is true in your market). Our listing show the consumer how many photos we have, have headlines, a logo and are highlighted so they stand out. If you can bring in hard copy examples of what your competition’s basic listings look like on Realtor.com and what your listings look like. Be sure to pick one of your listings that is fully enhanced, over 20 photos, video, headlines, enhanced text, your photo etc.
  • Here is an example of basic listing, Basic listings only have 4 photos, no headlines, no logo, no video, no enhanced text, no agent or office contact info. There is no email address which makes it hard for a consumer to contact you.
  • This is an example of a fully showcased property and all of the benefits.
  • Realtor.com also powers the home search on other websites including top search engine MSN.com., which is also in the top 5 real estate sites.
  • By showcasing your home on Realtor.com I also have access to a traffic report showing how views and visits your home is receiving on century21.com . I can email this to you or print this out and send it to you each week .
  • Century 21 is also the only national brand to enhance all of their listings on homefinder.com and their network of over 130 newspaper web sites. This provides extensive exposure for your home. Here you see the difference between a basic listing and an enhanced listing on homefinder.com.
  • Enhanced listings also receive priority placement and appear at the top of the search (do your homework first and check to see who else is enhancing in your marketplace and who else has priority placement. In many markets we dominate the priority placement section.
  • If the consumer clicks on your listing, they will be directed to www.century21.com detail page.
  • If the consumer clicks for more details they are directed to the detail page on www.century21.com
  • Consumers are directed to www.century21.com when they click on “Additional Property Detail”
  • Frontdoor is presented by HGTV. Consumers are sent to www.century21.com if they click on get more info.
  • Consumers can click and get more detail and then are given the option to see the “Listing’s Website” which will direct them back to www.century21.com
  • If the consumer clicks on “get more info” they will be directed to the listing page on www.century21.com
  • Consumers can get more detail on this site then if they click on “more info” they too will be directed to www.century21.com
  • Online Marketing. To be where the customer is.
  • Transcript

    • 1. My Real Estate Services Marketing Proposal Prepared for: Property to be marketed: You! Your Property Presented by: Top Agent 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free:1-800-289-2100
    • 2. My Professional Experience • Member of the National Association of REALTORS • Member of the Connecticut Association of REALTORS • Member of the Hartford Board of REALTORS Top Agent REALTOR • Member of the Connecticut Cooperative MLS CENTURY 21 • REALTOR with CENTURY 21 Internationally, 8,400 offices in the Access America World, 4,200 Offices in the USA • REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT. • Team Member of the Largest Most Productive Century 21 Office in All of Connecticut • Currently working with Ralph Williams of Bottom Line University • Principals and Practices in Real Estate through the State of Connecticut Approved School; The Real Estate Development Center Cell: 203.581.1704 Email: top.agent@century21.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 2
    • 3. CENTURY 21 Access America Top Agent REALTOR CENTURY 21 Access America
    • 4. CENTURY 21® Access America • My company’s strengths – 20 Years of experience with Strong Leadership that shows – Cutting Edge Systems have made us a leader in our market place – Over 100 Agents in the Southington & Meriden Offices • My company’s awards & recognition – We have the Number One, Top Producing Office for C21 in the State! – We have been the Most Successful, Top Producing Firm in the State since 2002 • Strength of the CENTURY 21 brand – Millward-Brown results – CENTURY 21® continues to be the most recognized name in real estate* – Not only the most recognized but NOBODY in the World sells more homes than CENTURY 21. No One does more referrals, 8,400 Office, 143,000 agents. – CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have REALOGY which uses the referral network of all brands in the REALOGY network. *Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 4
    • 5. Our Offices Under Regional President Beverly A. Peterson
    • 6. Offices Under Regional President Beverly A. Peterson Southington, CT Office Meriden, CT Office Branford, CT Office 117 North Main Street 477 South Broad Street 265 East Main Street Southington, CT 06489 Meriden, CT 06450 Branford, CT 06405 Phone: 203-481-7247 Phone: 860-621-8378 Phone:203- 634-1876 Toll Free:1-800-289-2100 Toll Free:1-800-525-7793 Toll Free:1-800-525-7793 Fax: 203-000-0000 Fax: 860-276-8032 Fax: 203-237-4142 The Real Estate Access America Call Center C21 Access America Customer Service 411 Career Development Center Development Center Pre-License School 143 North Main Street 143 North Main Street 143 North Main Street Phone: 860-621-8378 Phone: 860-378-1456 Toll Free:1-800-525-7793 Phone: 860-378-1479 Fax: 860-276-0369 Fax: 860-276-0369 Fax: 860-276-0369 Transaction Management Center Online 143 North Main Street Phone: 860-378-1479 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Fax: 860-276-0369
    • 7. Southington Top Agent REALTOR CENTURY 21 Access America Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793 Direct Line: 203.599.2903 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 8. Meriden Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793 Direct Line: 203.599.2903 Fax: 203-237-4142 Top Agent REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 9. Branford Branford, CT Office Top Agent 265 East Main Street Branford, CT 06405 REALTOR Phone: 203-481-7247 CENTURY 21 Access America Toll Free:1-800-289-2100 Fax: 203-000-0000 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 10. The Career Development Center In Addition to New Agent Training Under Regional Jodi Tussing Regional President Beverly Peterson, The Training Center In Career Coach and Southington Offers Experienced Agent Coaching and Training Center Training in: Manager • New Construction •Advanced CMA workshops for target marketing and statistics •Technology including Social Networking •Online Slide Show Presentations The Training Center •Foreclosures purchasing at Auctions 143 North Main Street Southington, CT 06489 •Sales Technique Workshops & and MORE! Phone: 860-621-8378 Toll Free:1-800-525-7793 Fax: 860-276-0369 Sessions with Ralph Williams at the Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Career Development Training Center
    • 11. CENTURY 21 Access America® Transaction Management Center •Entire transaction is coordinated from day one •One single contact – Monday through Friday, 9:00am to 5:00pm •Transaction Manager is a licensed Real Estate Agent and truly understands the financing application and approval process •Buyers and sellers receive clear, step by step instructions to ensure a smooth and timely closing •Access your sale or purchase with your own secure ID via the web, 24 hours a day, seven days a week, 365 days a year •Communicate with all parties of your transaction through one consolidated messaging center via fax, text to voice messaging and e-mails •View posted documents such as Contracts, Disclosures, MLS printouts, Amendments, Extensions, Contact Sheets, etc •Continued access to file once it has become a closing for years •Allows you to be an active participant in your transaction Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 12. Call Center 1. Capture Lead - Transfer to Agent who knows the most about that property 2. Record and put in a follow up plan based on agent feedback. 3. Incubate leads – good service – more sales
    • 13. www.ctrealseekers.com
    • 14. www.c21accessamerica.com
    • 15. www.c21accessamerica.com Trulia shows what is on the Market now in the area, Zillow shows what has sold in the neighborhood NAR Statistic: 24% of the consumers actually FIND their home on line! See Next Page for comparable closed properties Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 16. www.c21accessamerica.com This site was developed by John & Kate Rowles of Newport. This is an Ecommerce website designed to give the customer an experience similar to Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Amazon or Ebay.
    • 17. CENTURY 21 Access America Lead Shooter ® When a prospective customer puts a request in on the Century21.com website or the C21accessamerica.com website, the request gets forwarded to the agents cell phone within minutes! Allowing the agent to call the customer and give information or make an appointment. Our Website! Our Website is an IDX website with the entire MLS in Connecticut and RI! Agents have the opportunity to have their own Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. with the same capabilities!
    • 18. A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, 2009 we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again! Market Share Century 21 Access America Last 12 Months Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 19
    • 19. Market Share Last 6 Months Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 20. Access America Offices Wolcott, CT Office Meriden, CT Office Branford, CT Office 246 Wolcott Road Southington, CT Office 265 East Main Street 477 South Broad Street Wolcott , CT 06716 117 North Main Street Branford, CT 06405 Meriden, CT 06450 Map It with Google Maps Southington, CT 06489 Map It with Google Maps Map It with Google Maps Phone: 203-879-2339 Map It with Google Maps Phone:203- 634-1876 Phone: 203-481-7247 Toll Free:1-800-240-2952 Phone: 860-621-8378 Toll Free:1-800-525-7793 Toll Free: 1-800-289-2100 Toll Free:1-800-525-7793 Fax: 203-879-2102 Fax: 860-276-8032 Fax: 203-237-4142 Fax: 203-481-4075 Stamford, CT Office Bridgeport, CT Office Wethersfield, CT Office Watertown, CT Office 27 Strawberry Hill Avenue 3850 Main Street 449 Silas Deane Highway 429 Main Street Stamford, CT 06902 Bridgeport, CT 06606 Wethersfield, CT 06109 Watertown, CT 06795 Map It with Google Maps Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 203-326-3399 Phone: 203-374-9451 Phone: 860-263-2121 Phone: 860-274-8200 Toll Free:1-800-243-5295 Toll Free: 1-800-722-0187 Toll Free:1-800-343-2166 Toll Free:1-800-240-2952 Fax: 203-374-9706 Fax: 860-263-2144 Fax: 860-274-0382 Fax: 203-326-3388 Coventry, RI Office Newport, RI Office East Greenwich, RI Office 1025 Tiogue Avenue 640 Thames Street 387 Main Street Coventry, RI 02816 Newport, RI 02840 East Greenwich, RI 02818 Map It with Google Maps Map It with Google Maps Map It with Google Maps Phone: 401-828-2100 Phone: 401-849-9192 Phone: 401-885-6260 Toll Free: 1-800-343-0227 Toll Free: 1-800-876-2429 Toll Free: 1-800-818-2100 Fax: 401-821-5889 Fax: 401-849-5871 Fax: 401-885-5360 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 21. Our Team Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 22. www.c21accessamerica.com Google Base Search Engine allows you the option to search by key words, or by price range and town and styles Our Website is not only an IDX website with the entire MLS in Connecticut and RI. This also has Web 2.0 technology with 178 Results! access to neighborhood statistics from Trulia and Closed area statistics from Zillow. This gives the consumer the power to make informed choices right online! As you can see this site has a GOOGLE server, the potential buyer or seller can search using Key Words, like ‘Water Front’, ‘Bank Owned’, ‘East Side’, ‘walk to school’ and so on. If you are searching for a good deal on a bank foreclosed property, or want water front property, near the train, or a large See Next Page for back yard you can actually search for Property Details and these things just like the Google search contact opportunity you are used to! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 23. The Value of working with a REALTOR The value and importance of real estate professionals has not changed! • 85% of sellers used a broker or agent to sell their home* • 76% of sellers placed their home on the Internet with the assistance of a real estate agent* • My mission statement – “I strive to make the sale of your home and all of the associated activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”. *2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 24
    • 24. NAR 2008 • 38 % of sellers were referred to the agent by a friend or relative. • 26% of sellers used the same agent again. • 67% of sellers only contacted 1 agent. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 25. A History of Proven Results Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 26
    • 26. What most companies consider custom, we consider standard. Standard Services Customized Services Standard • Multiple Listing Service with CENTURY 21 • Local Advertising • National Advertising • Yard Sign • Global Referral Network • Agent and Office Preview • Seller Service Pledge • Open House • Quality Service Survey • Required Property Disclosures • Other Internet Websites • Competitive Market Analysis • Featured on National Website Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 27
    • 27. CENTURY 21®: The Gold Standard We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance. What does “The Gold Standard” mean to you? Gold is symbolic of three positive and distinct values • Great financial value = Getting the best price for your home • High performance achievement = Best trained associates • Insightful wisdom = Your neighborhood specialist I am your “Professional Champion”. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 28
    • 28. Most Recognized Name in Real Estate • Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.” • Forty-two percent of adults surveyed singled out CENTURY 21 as the most well- known brand, with the nearest competitor trailing by a substantial 14 percentage points. Q “Which of these agencies , if any, is the most recognized name in real estate?” Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 29
    • 29. Marketing Plan • Send “Just Listed “postcards highlighting your home to local area residents. • Advertise and hold agent/broker and buyer open houses. • List your property on our company website, which boasts the only Google powered search by key word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home . • Internet marketing – REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com – Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com – Homescape - New York Times.com - Google.com – Courant.com - ListHub.com - aol.com – Cyberhomes.com -oodle.com - homefinder.com – Frontdoor.com -yahoo.com - backpage.com – …. And more • Send out electronic notices about your home i.e., eNewsletters and eCards. • Provide local advertising • Leverage the CENTURY 21® Global Referral Network to access leads from around the world. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. all internet placement and syndication is subject to change without notice
    • 30. National Distribution For Your Home In addition to the great national coverage the CENTURY 21® System provides for your home listing, you’ll also find your property listed on key real estate sites that serve your area. That includes your local newspaper site, real estate showcases, guides to your region—wherever your neighbors look when they’re starting a home search. Because CENTURY 21 Sales Professionals know that in the end, every home sale is a local sale. That’s why our experts go the extra mile to understand your market in detail and position your home in front of the people most likely to buy. Our Online Newspaper Network The CENTURY 21 System distributes local listings to the homefinder.com network of 130+ online newspaper real estate sites nationwide to ensure your listings are seen by consumers who want to buy in your area. AK Anchorage Daily News FL Pensacola News Journal MD Lansing State Journal NY Newsday TX Dallas Morning News AL Montgomery Advertiser Sun Sentinel MI Livingston Daily Press & NY Poughkeepsie Journal TX Fort Worth Star AR Baxter Bulletin FL Tallahassee Democrat MI Argus NY Rochester Democrat & Telegram AZ Arizona Republic FL The Ledger-Enquirer MI Observer & Eccentric Chronicle TX El Paso Times CA The Press Enterprise GA Macon Telegraph MI The Times Herald NY The Journal News UT The Spectrum CA Contra Costa Times GA Pacific Daily News St. Cloud Times OH The Cincinnati Enquirer VA The Daily Press CA The Fresno Bee GUAM Honolulu Advertiser MI The Kansas City Star OH The News-Messenger VA The Daily News Leader CA Los Angeles Times HI Des Moines Register MI Springfield News-Leader OH News Journal VT Burlington Free Press CA Monterey County Herald IA Iowa City Press-Citizen MN The Sun Herald OH The Marion Star WA Bellingham Herald CA Modesto Bee IA Idaho Statesman MO Hattiesburg American OH News Herald WA The Olympian CA The Desert Sun ID Belleville News-Democrat MO The Clarion Ledger OH Telegraph – Forum WA Tri-City Herald CA The Californian IL Chicago Tribune Great Falls Tribune OH Chillicothe Gazette WA The News Tribune CA The Mercury News Rockford Register Star MS Citizen Times OH Coshocton Tribune WI The Post-Crescent CA The Tribune IL The Indianapolis Star MS The Charlotte Observer OH Eagle Gazette WI The Reporter CA The Sacramento Bee IL Journal and Courier MS The News & Observer OH The Advocate WI Green Bay Press-Gazette CA Visalia Times Delta IN The Star Press MT Courier News OH Times Recorder Herald Times Reporter CA The Press-Enterprise IN Richmond Palladium- NC Courier-Post OR Statesman Journal WI Marshfield News-Herald CA Oakland Tribune IN Item NC Asbury Park Press PA The Morning Call WI Stevens Point Journal CA The Daily Review IN The Wichita Eagle NC Daily Record PA Centre Daily Times WI Daily Tribune CA Tri-Valley Herald Lexington Herald-Leader NJ The Daily Journal SC The Greenville News WI Wausau Daily Herald CA The Argus KS The Courier-Journal NJ Home News Tribune SC The Sun News WI Oshkosh Northwestern CA San Mateo County Times KY Town Talk NJ Las Cruces Sun-News SC The Herald WI The Sheboygan Press CO Fort Collins Coloradoan The Daily Advertiser NJ Reno Gazette Journal SC The State WI The Herald-Dispatch CT Hartford Courant KY The News-Star NJ Press & Sun-Bulletin SC The Beaufort Gazette WV DE The News Journal LA Shreveport Times NJ Star Gazette SC The Island Packet FL Bradenton Herald LA Opelousas Daily World NM Ithaca Journal SD Argus Leader FL Florida Today LA Baltimore Sun NV TN The Leaf Chronicle FL The News-Press LA The Daily Times NY TN The Jackson Sun FL Miami Herald LA Battle Creek Enquirer NY TN The Daily News Journal FL Orlando Sentinel MD Detroit Free Press NY TN The Tennessean Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 31. Online Marketing • Strategically publish creative banners that increase traffic and listing exposure on Century21.com. • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. • Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 32. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 33. Where Do Buyers Go For Information? Of those buyers who used the Internet, where they first learned about the home they purchased Real Estate Agent Internet Yard Sign The Internet should be leveraged to attract more buyers Source: 2008 National Association of REALTORS® Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 34. Internet Advertising vs. Newspaper Advertising • 81% said they found the internet very useful • 29% said they found the newspaper very useful • 29% of buyers found their home on the internet first - This represents a significant increase from those that found their home in 2001. - The internet plays a much more significant role compared to newspapers, where only 3% found their home first. • 46% of buyers said they found yards signs to be very useful • 40% of buyers said they found open houses to be very useful *2008 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 35. Home Buyers • 87% of all home buyers used the Internet as a tool when searching for a home* • 86% of recent home buyers found photos “very useful”* • 68% said the same about virtual tours* *2008 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 36. Maximize Visibility! In Your Area & Across the Nation When you list your home a with CENTURY 21® Agent, you’re creating maximum exposure for your property, in your area and around the nation. Not only will your property be featured on the award-winning century21.com site, but millions of other potential buyers will be able to see your listing because the CENTURY 21 System partners with some of the most popular real estate sites on the Internet. When it comes to selling your home, you can’t have too much exposure. The CENTURY 21 System works hard to ensure that your unique listing gets all the attention it deserves—all around the country! According to NAR, eighty-seven percent of homebuyers start their search online1. That’s why the CENTURY 21 System lists your home on all these popular mover Web sites, which get millions of unique visitors every month: CENTURY 21 listings are also displayed on all MLS enabled real estate sites. Remax.com, ColdwellBanker.com, ERA.com, Prudential.c om, KW.com, and Weichert.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright ©© 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office isis independently owned and operated. Copyright 2009 CENTURY 21 <Insert All rights reserved. Each office independently owned and operated.
    • 37. Selling Your Home with the Help of century21.com The century21.com web site averages more than 2 million visits per month* • Consumer Leads • Property Listings • Registered Users • Top Search Engine partnerships; Google, Trulia and Yahoo • Open House Planner * ComScore 2009 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 38. The Search Areas on century21.com • century21.com is a consumer’s home buying and selling information gateway • The easy to navigate menu bar allows consumers to identify exactly what they are looking for • The site serves as a real estate resource library for consumers Property Search • Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria • Aerial views allow users to explore the property yard, street and neighborhood Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 39. century21.com Tools Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Mortgage Calculators & financing information Neighborhood Profiles Important information about this & other neighborhoods Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 40. Your Listing on century21.com • Up to 20 listing photos can be included • Detailed property descriptions (English & Spanish) • Floor Plans • Slide Show • Virtual Tours • Open House schedule Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 41. Weekly century21.com Traffic Reports • Each week I will provide you with the weekly exposure reports from century21.com. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 42. CENTURY 21®: Listings Stand Out to Buyers Searching on the # 1 Real Estate Website-Realtor.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 43. This is a Basic Listing and How Some of Our Competitors Would Market Your Home on the #1 Real Estate Web Site. Basic Listing Features • Maximum of 4 images • Default paragraph and bulleted descriptions • Brokerage name and office telephone number as contact point • Realtor.com will charge a $20 to $25 posting fee for virtual tours • Basic listings do not allow consumers to email the Agent or the Office. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 44. Listing Detail View – Company Showcase We Showcase All of our Listings and Fully Market Them Company Showcase Features Up to 25 Images Per Listing Agent Represented (at Brokerage Discretion) Brokerage Logo/Linkage Customizable: • Headlines • Paragraph • Agent Special Message • Lead Generation • Video • Virtual Tours Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 45. Your showcased listing will also appear on other web sites that Realtor.com powers the search on including MSN.com a top 5 real estate web site. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 46. Measuring Web Exposure of Your Home We can provide you with weekly web site traffic reports from Realtor.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 47. We also automatically enhance our listings on Homefinder.com Our Advertising Product: Broker Showcase A basic listing A listing enhanced with a HomeFinder.com Broker Showcase Package Upfront broker Open branding house flag Contact info with Trackable toll-free # Listing description Links to multiple photos virtual tours and green features Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 48. Enhanced listings receive priority placement in search results and are branded. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Copyright © 2009 CENTURY 21 <Insert Name>. All rights reserved. Each office is independently owned and operated.
    • 49. As seen on www.REALTOR.COM Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 50. As seen on www.google.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 51. As seen on www.trulia.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 52. As seen on www.yahoo.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 53. As seen on www.frontdoor.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 54. As seen on www.zillow.com SAME HOUSE AGAIN ! Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 55. As seen on www.cyberhomes.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 56. As seen on www.homefinder.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 57. www.realestate.aol.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 58. Linked from REALTOR.COM TO Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 59. Today‟s buyer- NAR 2008 ~ 34% FIND their home online! • I HAVE A FEW MORE REASONS Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 60. Linked in from REALTOR.COM to MSN Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 61. REALTOR.COM Distribution Partners Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 62. Marketing Plan, Continued – Enhanced listing display on Realtor.com site to make your property stand out – Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com – Offer a Home Warranty program – Offer special Century 21 Access America Mortgage financing options – Transaction Management Online – Feature your property on my personal website and blogs – Place property on Craig‟s List and other online classified websites for maximum exposure – Eyejot.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 63. Marketing Plan Continued Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. All internet site distribution is subject to change without notice
    • 64. Targeted Local Marketing • Open Houses – Actively promote open house showings for Brokers and Buyers • Direct Mail – Just Listed cards, Open House cards and other targeted mailings • E-Greetings – Online greeting cards directed to potential buyers • Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it available to all local Brokers • Internet – Courant.com Century21.com allows internet users to get information and photos of your home Top Agent REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 65
    • 65. 2010 Online Marketing continued • Strategically publish creative banners that increase traffic and listing exposure on Century21.com. • CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry. • Online media is optimized to drive leads and response from consumers on your property. • Automated email communications to buyers interested in your property • Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 66
    • 66. CENTURY 21® National Advertising • Multi-million dollar national advertising campaigns • Print, Internet and radio • Targeted advertising for Specialty Markets Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 67
    • 67. Century21.com averages more than 2 million visits per month Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 68. CENTURY 21® Global Reach Worldwide presence • Century21.com international links and websites • CENTURY 21® Global Referral Network • Significant buyer opportunities - with over 8,000 offices and 140,000 sales associates worldwide • Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 69
    • 69. Fine Homes & Estates Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 70. Map Tool on www.century21.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 71. Your home featured on www.century21.com Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
    • 72. Selling Your Home with the Help of Century21.com The Century21.com web site averages more than 2 million visits per month • Consumer Leads • Property Listings • Registered Users • Top Search Engine partnerships; Google, Trulia and Yahoo Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 73
    • 73. The Search Areas on Century21.com • Century21.com is a consumer‟s home buying and selling information gateway • The easy to navigate menu bar allows consumers to identify exactly what they‟re looking for • The site serves as a real estate resource library for consumers • Property Search – Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria – Aerial views allow users to explore the property yard, street and neighborhood Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 74
    • 74. Online Marketing Tools that help us Sell Your Property • Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures Slide Show • Neighborhood Profiles Important information about this and other neighborhoods • Mortgage Calculator s and financing information Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 75
    • 75. Your Listing on Century21.com • Up to 20 listing Photos can be included • Detailed property descriptions (English and Spanish) • Floor Plans • Slide Show • Virtual Tours • Open House schedule • CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 76
    • 76. A custom Slide Show to Showcase Your Property • This is what the consumer sees on Century21.com • Slide Shows are automatically created when you have 6 or more photos of the property • 98% of prospective Buyers feel property photos are useful in their home search* Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. * 2007 NAR Profile of Home Buyers and Sellers Page 77
    • 77. Referral Services • World’s largest referral network (based on the number of offices worldwide) brings you: – More buyer opportunities for your property • With over 8,000 offices and 140,000 sales associates worldwide • CENTURY 21® Global Referral Network, an Internet based referral system for distribution of referral leads from around the globe Top Agent REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 78
    • 78. Home Buyers • 84% of all home buyers used the Internet as a tool when searching for a home* • 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours* • There are over 200 million users of the Internet in the USA** – 29% of home buyers first learned about the home they purchased using the Internet* – 84% of first time home buyers used the internet as an information source in the home buying process* *2007 NAR Profile of Home Buyers and Sellers Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. **Nielsen-Net Raings.com Page 79
    • 79. Competitive Market Analysis Establishing the perfect price for your home! • Recent Sales • Current Listings • Under Contract • Expired Listings • How do you stack up against the competition? • What will help your property sell faster? • How much will you have after closing? Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 80
    • 80. We‟re with you every step of the way CENTURY 21 Connections® • The CENTURY 21 Local Connections® program offers you convenient, cost-saving products and services that simplify your home buying, selling and ownership experience. • To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/ Home Warranty • The CENTURY 21® Home Protection Plan offers home sellers and buyers protection against costly, unexpected repair bills that may occur after closing. Financing • Northern States Mortgage, with it‟s „BEST RATE GUARANTEE‟ Transaction Management Online From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company. Home Owners Insurance • SCM Insurance, part of the one Stop Shop experience you can choose, to compare the best rates and best services in the industry. Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 81
    • 81. Seller Service Pledge – My Personal Commitment • 21 points of differentiation – Commitment to service – Agreement between you, the seller and my CENTURY 21® office. Top Agent REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 82
    • 82. Quality Service • I strive to provide outstanding service to our clients • My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group • Consistent monitoring of service in order to assure highest level of quality. Top Agent REALTOR CENTURY 21 Access America Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 83
    • 83. Put me to work for you! CENTURY 21: The Gold Standard. Top Agent 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free:1-800-289-2100 Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 84
    • 84. Top Agent CENTURY 21 Access America 265 East Main Street Branford, CT 06405 Phone: 203-481-7247 Toll Free:1-800-289-2100 Phone: Cell Phone Thank you! Toll Free:1-800-525-7793 x 2904 Page 85

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