Change the Game with innovative and strategic marketing consultancy solutions to any business need

2. Our Expertise
• With 10+ years as Marketing Director, experience in launching some of the Biggest Consumer Brands in Australia
• Insight driven strategic marketer
• Leadership capabilities inspiring internal teams to high performance
• Responsible for award winning innovative campaigns
• Multi channel Marketing experience across Above the Line, Below the Line and Retail
• Industry breaking digital sales via digital download and multi layered digital communication strategies
• Experience in creating frictionless consumer engagement with brands via digital, social, mobile and gamification
• Channel and retail distribution experience aligning with brand strategic pillars
• Agency management experience - working with your agencies to ensure buy in to the strategy

3. First problem Second problem
Your Business Problem
• Desire to drive business growth or repositioning
• Would like to move to digital, social and innovation
ideas
• New Projects green lit with no resource to execute
• Resource and experience is limited in the digital
arena
• Time poor to develop strategic framework and
achieve any of the above resulting in stagnant
growth
• Consumers are harder to reach and access via
traditional means
• Media channels are becoming more fragmented
• Engagement with your business and brand is low
• Less brand loyalty and awareness with your brand

4. Conclusion
Your business has a need to increase connection to consumers, increasing revenue, however you don’t have the
resources, experience or time to develop a strategy, project manage existing campaigns, thus affecting the
growth of your business
The Situation
Your business has a need for a
Marketing, Digital and Social Strategy
to drive brand engagement BUT it
has minimal experience or resources
There is no clear direction on Digital
sales, Social media goals and how to
best execute, despite setting up all the
necessary social media accounts
More consumer insights required to
drive efficiency in spends, with
regular post analysis
No more head count with multiple
deadlines and projects requiring help

5. Digital technology
is everywhere you go.

6. The Australian Market
Market opportunity
How do you get access to an always connected audience to engage with your brand?
Gamified Strategic Marketing can provide you with an all encompassing digital plan that builds top engagement
10.8M
Access Social
Media through
mobile
Source:
US Census Bureau, GlobalWebIndex Wave 11
73%
Social Media
penetration of
population
59%
Population
access internet
with mobile
4h 30m
Avg Time
Internet Users
spend on
internet daily via
PC
78%
Smartphone
users research
products via
phone

7. Why a Marketing Consultant?

8. The sky is the limit
With a focused strategic framework and additional resource you can
maximise your brand engagement, revenue opportunity and commercial
success without loss of momentum or focus to your business or staff

9. Benefits of a Marketing Consultant
2
3
4
5
6
Get Instant Expertise & Experience
A marketing consultant can allow you to affordably
add a senior marketer to your team on an “as needed”
basis. They can also mentor and train junior
employees to boost productivity.
Provide or enhance specialised skills not
currently available in your team
You need to address specific marketing issues on a
project-by-project basis, a marketing consultant is a
great resource which can add value immediately.
Realise the Cost Effectiveness
Your organisation may not need a full-time marketing
manager.
A better option is to hire a marketing consultant on a
needs basis.
Obtain true objectivity and an outsiders
perspective, maximising efficiency
A marketing consultant can offer you unbiased
recommendations and provide you with a second
opinion to help you make informed business decisions.
Overcome a resource shortage, allowing you
to get relief from urgent deadlines or short
term projects
A marketing consultant can provide you with qualified,
temporary assistance to get you through a crunch.
And when multiple priorities come crashing in all at
once, help is there to meet your deadlines without
compromising quality.
Provide impact and added value day one
As a self-starter and expert, Marketing consultants can
jump in and get the job done without hand-holding.
1

10. Increase consumer engagement of your brand
through insight driven marketing strategy across all
areas through the line
Extension of your business with clear
understanding of your business objectives
Strategy development through insights driving
consumer engagement and revenue. (Develop
strategies for new product launches and /or
established products)
Provide innovative solutions to drive
engagement and awareness
Our Solutions
Provide a full integrated digital strategy that
drives digital sales, brand enhancement and
results in increased consumer engagement
Project management of all product launches and
marketing executions

11. Customised strategy based on
insights of your customer and
market conditions
Challenge and provide innovative
solutions to your current marketing
strategy for success
Dedication to your business
creating a synergetic framework to
achieve a common goal.
Experience in project managing
and launching new or established
products
Our advantages
We have the digital expertise.
From digital sales, to multi-channel
digital strategies we are well
positioned

12. Process timeline (Full Service Model)
Present Strategic Framework to you and
staff for implementation
Seek Approval
Gather Data and understand
challenges for your business
Analyse and
research market
Analyse Performance
Create Strategic
Framework
Work with your teams to execute
Implement
Provide results, insight and
recommendation

13. “If you always do what you always
did, you will always get what you
always got.”
- Albert Einstein

14. Contact
0414384882
jeff.gamified@gmail.com
Jeff Wong
Managing Director
melissa.gamified@gmail.com
twitter.com/ GamifiedStratMk
facebook.com/
GamifiedStrategicMarketing
0430037631
Melissa Hernandez Director,
Client Relations
https://gamifiedstrategicmarketing.wordpress.com/