What does the acronyms really mean and how does it fit together? As analysts are talking about web experience management, other vendors talk about virtual presence management and some customers still just want a CMS Is it just different terms for the same thing or are there indeed important differences? Let us help each other and fix the industry by untangling the industry terminology and turn it into something meaningful for public consumption.

1. CMS in 2012
What’s in a name?
Janus Boye presentation to
CMS Expert Group meeting
Basel October 23

2. Customers buy CMS for
their websites

3. Class of 2012
analytics, big data, blogging, content
integration, DAM, digital
marketing, digital
workplace, gamification, MAM, mobile,
portals, responsive, search, social
collaboration

4. CMS
content: information
management: processes
system: tool

5. CMS
backgrounder
Content Management Bible
written by Bob Boiko in
2001
Information as term used
by libraries

6. WCM
web: digital
content: information
management: processes

7. ECM
enterprise: organisations
content: information
management: processes

8. WEM
Web: digital
Experience/Engagement: ?
Management: processes

9. Software vendors sell
WEM to analysts

10. ECM is behind the
firewall

11. Systems integrators try
to make it all work

12. Customers pay for
all of this

13. Where would you place
SharePoint?

14. Is Magnolia a CMS
vendor?

15. Is Oracle a CMS vendor?

16. What about digital
marketing?

17. What have others done?

18. 1960s: Material
requirements planning
1972: SAP is founded
1990’s: the term ERP is
coined as MRP is
extended to cover finance,
HR and project mgmt.

19. 1980s:
database marketing
1990s:
relationship marketing
early 2000’s:
CRM

20. What will we do?

21. Options
- continue as-is
- come up with new terms, e.g.
VPM
- consolidate and compromise

22. The international community
for web and intranet professionals
Janus Boye
jb@jboye.com
@janusboye