Unit 1 a05


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Unit 1 a05

  1. 1. Mainstream and large publishing company Future Plc 6th largest publishing company in the UK 150+ publications 4 divisions tech, games, moves and music active business model content, both digital and physical sold for subscription advertising - print and digital advertising Total circulation Print 65, 381 Digital (Ipad) 1631 Digital publications certificate 8479 Combined 75,491 sales per month Other branded events Awards Cross promotion screening with Sky Distribution model PRINT: ! WEB: DIGIMAG: APP: UNIT 1 A05
  2. 2. Independent + publisher +design agency Church of london Founded by Danny Miller and Matt both began working for adrenaline mag which closed in 2005. They were working at little White Lies as a side project then launched it under their new company: Church of London They now publish 2 magazines: Little Whit Lies Huck - skateboard stuff and extreme sports life style mag Business model Little white Lies and Huck both exist to create profits but also to act as an advert for the contact publishing and design part of the business Church of london as creative agencies Church of london walk on the following products: Contract publishing's - Magazines (SCEE) - brochures - prospectuses Distribution model Print! ! ! ! ! Website App ! ! Tumblr Its significant that LWL done not have a digital edition - perhaps to preserve the traditional qualities and production value of print. The tumblr allows the publishes to interact with the audience often allowing consumers to submit there versions of LWL covers. Design -Film posters -Film marketing Events -Festivals -Screenings
  3. 3. Industry and institution publications Sight and sound and BFI SIght and sound is published by the British film Institute . The BFI is an charitable organization established by Royal charter to promote British Film and TV. They use Sight and Sound as a record in terms of cinema consumption and output to promote film education The BFI is a non-profit organization and there HQ is on london Southbank. BFI also organize and own - The london IMAX cinema - The london film festival - BFI Eduction - events and publishing - BFI archives and library - BFI - Production, UK film documentaries Distribution model ABC - 22,000 Print based - sold at large amount of newsagents + independent cinemas Online - Archive of issues and features no digital version of content
  4. 4. Analyze of ownership and distribution Total film and Future plc Large target audience and mainstream magazine distributed nationwide to enable large revenue stream. Subscription heavily adverted online and with offers and promotions, future has embraced digital distribution- especially through Apple newsstand - works with existing “cover-price”business middle model aims to maximize mother advertising revenues Little white lies Bi- monthly - sold in selected stores and relevant places (cinema, cloths stores) app is not an interactive mag. suggests that the physical magazine is the most important of the LWL brand. Reactivity and design of the magazine is more then exclusives . The purpose is to drive business to create agency par of the business Sight and sound and BFI Sight and sound acts as the critical voice of the BFI creates a record of credits and synopsis of every film realized in UK cinema acts as a record. The purpose of the magazine is not to make a profit heaver is the there to reflect and shape contemporary views of cinema. Distribution is mainly subscription payed and in selected news vendors