Tailored Marketing Strategy I specialize in crafting tailored marketing strategies for businesses. Whether it's establishing new companies, forming new business units, developing new products and services, entering new markets, creating new (distribution) channels, aligning marketing strategies with corporate strategies, undertaking digital transformation, or restructuring marketing, each necessitates the clarification of marketing strategies. Let's develop your marketing strategies in 5-steps, based on corporate strategic direction, three-year business performance, and future projections. Empower your journey with strong strides forward with a concise, robust, and agile ONE-PAGE Strategic Plan, Action Plan, Budget, and Resource Allocation. As an additional benefit, I'm offering an SEO Checklist that will greatly benefit your Marketing Department. How shall we develop the Marketing strategy in 5 steps? * Opportunity Analysis: Understanding your corporate strategies, conducting PESTEL and SWOT analyses, competition, and product portfolio analysis. * Target Audience Identification: Creating buyer personas, defining jobs to be done, and identifying touch points. * Value Propositions: Highlighting competitive advantages, USPs (Unique Selling Propositions), overall value propositions, and exploring opportunities in artificial intelligence (AI). * The 7Ps of Marketing+: Product, place, promotion, partnerships, processes, pricing... * Marketing Strategies: Strategic position, messaging, brand management, PR, advertising, digital/social strategies, marketing programs, and campaign management. 23+ years of managerial experience including strategy, marketing, and customer experience in global ICT firms, combined with 12+ years of roles as Founder and CEO, Sr. Consultant of my own company; I've honed expertise in strategy, marketing, change, innovation, and culture. My strength lies in decoding businesses across industries, scales, and models, empowering me to craft bespoke strategies that align uniquely with each enterprise. I'm committed to leveraging my insight and agile delivery to propel your company's success in today's dynamic market. Contact: isikaydin@novida.com.tr https://www.youtube.com/channel/UCtzhs039IL2LewOMZP8NLdw #marketing #marketingstrategy #strategy #digitalmarketing #socialmedia #marketingplan #novidaglobal M. Işık Deliorman, CCMP™, MA #marketingstrategies #businessconsulting #managementconsulting #corporatestrategy #targetaudience #valueproposition #competitiveanalysis #businessperformance

1. TAILORED
MARKETING
STRATEGIES
M. Işık Deliorman
https://novidaglobal.com
https://eng.isikdeliorman.com
/

2. WHY MARKETING STRATEGIES
• New Company Establishment
• Alignment with Corporate Strategies
• New Business
• New Products
• New Markets
• New (Distribution) Channels
• Re-organization of Marketing
• Digital Transformation
• ....

3. OUTPUT
INPUT
• Corporate Strategic Directions
• 3-Years Business Performance
• Future Projections
The Marketing Story (1-Pager):
• Marketing Strategic Plan
• Action Plan
• Budget & Resources
+ SEO Checklist

4. • Understanding Corporate Strategies
• PESTEL Analysis
• Competitor Analysis
• Product Portfolio Analysis
• SWOT Analysis
• Target Audience Profile (Persona)
• Jobs-To-Be-Done
• Decision Life Cycle
• Touch Points
• Competitive Advantages
• USP (Unique Selling Proposition)
• (Whole) Value Proposition
• AI in Marketing
• Product+Place
• Promotion+Partnerships
• People+Process
• Price+
• Strategic Positioning & Messaging
• Marketing Strategies
• Brand, PR, Ads, Digital/Social
• Marketing Programs & Campaigns
2.BUYER (CURRENT/FUTURE) PERSONA 3.USP/VALUE PROPOSITION
1.OPPORTUNITIES ANALYSES
4.7P+ OF MARKETING 5.MARKETING STRATEGIES
STEP
BY STEP

5. THANK YOU!
info@novida.com.tr https://novidaglobal.com
https://eng.isikdeliorman.com
/ Music by Denis Maksimov from Pixabay
• 23+ years of managerial experience including strategy,
marketing and customer experience in global ICT firms,
combined with 12+ years roles as Founder and CEO, Sr.
Consultant of my own company; I've honed expertise in
strategy, marketing, change, innovation, and culture.
• My strength lies in decoding businesses across industries,
scales, and models, empowering me to craft bespoke
strategies that align uniquely with each enterprise.
• I'm committed to leveraging my insight and agile delivery
to propel your company's success in today's dynamic
market.