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Through other eyes 
Addressing the various perceptions of the Scrum Master’s role 
Reshma Pendse 
People10 Technologies
Humans see what they want to 
see 
We don’t see things as 
they are; 
We see things as 
we are
Why perception matters
Why perception matters 
• Our perception is the driving force behind our reaction to 
things 
• A positive perception makes a person receptive to learning 
• A negative perception creates a hostile environment
Perception is key 
• “Justice must not only be done, but must also be seen to be 
done.” 
• Famous English court case where due to a perceived conflict of 
interest, the verdict was quashed. 
• “To change ourselves effectively, we first have to change our 
perceptions.” 
• Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in 
Personal Change
SO, 
HOW ARE SCRUM MASTERS 
PERCEIVED?
devSpeak 
follow up the task which is 
out of the radar 
make sure all the 
participants 
should 
attend the 
meeting on time 
and give proper 
update 
should educate … the 
team to understand … 
scrum. because most of 
the time team doesn't 
understand the essence of 
scrum 
maintaining the Artifacts 
understands 
the Product 
Owner's 
Vision 
responsible for knowing the 
workflow of all task of scrum 
board and keep the tracker of 
the progress.
qaSpeak 
do a sprint planning for member progress 
keep track of 
everyday 
progress of all 
team members 
take update of each 
team for a week or 
something like that 
ensure that the team should perform at their highest level 
own the 
success of 
the teams 
process 
works very closely with the 
product owner
othersSpeak (tech writers, Product Owners, Management) 
facilitates interactions 
ensures 
visibility of 
artifacts and 
that the 
dashboard is 
updated 
Activities for Today and 
Tomorrow are the main 
focus 
Make a list out of these meetings 
effective 
communication 
… within their 
own 
…and….connected 
teams 
after the scrum, take decisions 
or do escalations accordingly :)
Scrum Alliance speak 
• The State of the Scrum 2013 report published by Scrum Alliance states 
that, of the 500 people that took the survey: 
• Only 4% said that Scrum is used across the organization 
• 16% said that Scrum is used for all software development 
• 2% said that Scrum is used in non-software projects 
• 39% said that Scrum is one of the practices used 
• 38% said that their organizations: 
• Are not aware of what Scrum is, or 
• Are aware but have not used it, or 
• Have tried it, but have not decided whether to adopt it, or 
• Are piloting it 
• Source: Scrum Alliance 2013-State-of-Scrum-Report
It’s not a requirement! 
• Does your organization require Scrum certification? 
11% said YES 
32% said Recommended 
41% saidNO! 
Source: Scrum Alliance 2013-State-of-Scrum-Report
Role of the Scrum Master 
• 41%- Dedicated Scrum master 
• 24% - Project Manager in addition to Scrum Master 
• 35% - Project Manager plays the role of Scrum Master 
Source: Scrum Alliance 2013-State-of-Scrum-Report
Analysis 
• Perceptions are varied, people don’t know what the Scrum 
Master is supposed to do 
• 40% organizations don’t know what Scrum is 
• 40% of those who know do not require any certifications 
• 60% teams do not have dedicated Scrum Masters
What does that tell us? 
• Thousands of working professionals have no idea of the role of 
the various players in the Scrum team, including the Scrum 
Master. 
• Many companies do not require their employees to have any 
Scrum certification. 
Source: Scrum Alliance 2013-State-of-Scrum-Report
Agile transformation by 
changing perceptions 
• Unless we are able to mold the perceptions of the wider 
community, Agile transformations, whether for teams, 
departments, organizations, or industries will remain pipe 
dreams. 
• It is important then, for us to listen and get a good 
understanding of how these people perceive our role. 
• We can drive change only when we know what we need to 
change.
Scrum Master’s role 
• Servant leader 
• Coach 
• Facilitator 
• Remover of impediments 
• Custodian of the framework
expertSpeak 
Six Attributes of the Good Scrum Master 
• Responsible 
• Humble 
• Collaborative 
• Committed 
• Influential 
• Knowledgeable 
• A good listener 
Source: Mike Cohn: http://www.mountaingoatsoftware.com/articles/leader-of-the-band
Let’s inspect and adapt 
• How am I doing? 
• Am I listening to my team? 
• Do I know what my team really thinks? 
• Am I missing something?

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AT014 Bengaluru reshma-through other eyes

  • 1. Through other eyes Addressing the various perceptions of the Scrum Master’s role Reshma Pendse People10 Technologies
  • 2. Humans see what they want to see We don’t see things as they are; We see things as we are
  • 4. Why perception matters • Our perception is the driving force behind our reaction to things • A positive perception makes a person receptive to learning • A negative perception creates a hostile environment
  • 5. Perception is key • “Justice must not only be done, but must also be seen to be done.” • Famous English court case where due to a perceived conflict of interest, the verdict was quashed. • “To change ourselves effectively, we first have to change our perceptions.” • Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
  • 6. SO, HOW ARE SCRUM MASTERS PERCEIVED?
  • 7. devSpeak follow up the task which is out of the radar make sure all the participants should attend the meeting on time and give proper update should educate … the team to understand … scrum. because most of the time team doesn't understand the essence of scrum maintaining the Artifacts understands the Product Owner's Vision responsible for knowing the workflow of all task of scrum board and keep the tracker of the progress.
  • 8. qaSpeak do a sprint planning for member progress keep track of everyday progress of all team members take update of each team for a week or something like that ensure that the team should perform at their highest level own the success of the teams process works very closely with the product owner
  • 9. othersSpeak (tech writers, Product Owners, Management) facilitates interactions ensures visibility of artifacts and that the dashboard is updated Activities for Today and Tomorrow are the main focus Make a list out of these meetings effective communication … within their own …and….connected teams after the scrum, take decisions or do escalations accordingly :)
  • 10. Scrum Alliance speak • The State of the Scrum 2013 report published by Scrum Alliance states that, of the 500 people that took the survey: • Only 4% said that Scrum is used across the organization • 16% said that Scrum is used for all software development • 2% said that Scrum is used in non-software projects • 39% said that Scrum is one of the practices used • 38% said that their organizations: • Are not aware of what Scrum is, or • Are aware but have not used it, or • Have tried it, but have not decided whether to adopt it, or • Are piloting it • Source: Scrum Alliance 2013-State-of-Scrum-Report
  • 11. It’s not a requirement! • Does your organization require Scrum certification? 11% said YES 32% said Recommended 41% saidNO! Source: Scrum Alliance 2013-State-of-Scrum-Report
  • 12. Role of the Scrum Master • 41%- Dedicated Scrum master • 24% - Project Manager in addition to Scrum Master • 35% - Project Manager plays the role of Scrum Master Source: Scrum Alliance 2013-State-of-Scrum-Report
  • 13. Analysis • Perceptions are varied, people don’t know what the Scrum Master is supposed to do • 40% organizations don’t know what Scrum is • 40% of those who know do not require any certifications • 60% teams do not have dedicated Scrum Masters
  • 14. What does that tell us? • Thousands of working professionals have no idea of the role of the various players in the Scrum team, including the Scrum Master. • Many companies do not require their employees to have any Scrum certification. Source: Scrum Alliance 2013-State-of-Scrum-Report
  • 15. Agile transformation by changing perceptions • Unless we are able to mold the perceptions of the wider community, Agile transformations, whether for teams, departments, organizations, or industries will remain pipe dreams. • It is important then, for us to listen and get a good understanding of how these people perceive our role. • We can drive change only when we know what we need to change.
  • 16. Scrum Master’s role • Servant leader • Coach • Facilitator • Remover of impediments • Custodian of the framework
  • 17. expertSpeak Six Attributes of the Good Scrum Master • Responsible • Humble • Collaborative • Committed • Influential • Knowledgeable • A good listener Source: Mike Cohn: http://www.mountaingoatsoftware.com/articles/leader-of-the-band
  • 18. Let’s inspect and adapt • How am I doing? • Am I listening to my team? • Do I know what my team really thinks? • Am I missing something?