Ten Reasons Why Yammer is Good for Business
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This document outlines 10 reasons why the enterprise social network Yammer is good for business. It begins with an introduction and background on enterprise social networks and how social is changing business. It then discusses a case study of Intergen, which has widely adopted Yammer. The main section outlines 10 Cs (Culture, Collaboration, etc.) that Yammer supports. It discusses benefits like improved communication, customer engagement, and telecommuting. Metrics are provided showing potential impacts like time savings and increased engagement. The document concludes with best practices and resources for implementing an enterprise social network.
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Ten Reasons Why Yammer is Good for Business
- 1. 10 REASONS WHY YAMMER IS GOOD FOR BUSINESS Katy Sweetman Communications Manager / October 2012
- 2. This presentation is brought to you by the Letter C ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ ■ Culture Collaboration Community Cognition Connection Customer engagement Communication Crisis Crowd-sourcing Creativity Communality (Tele)commuting Changing times
- 3. “The only irreplaceable capital an organisation possesses is the knowledge and ability of its people. The productivity of that capital depends on how effectively people share their competence with those who can use it.” Andrew Carnegie, 1835 - 1919 Source: http://bkaprt.com/mf/4 10 reasons why Yammer is good for business
- 4. ■ Background to ESNs and “social business” ■ Intergen: a case study ■ The 10 Cs ■ The justification & the measurement ■ 10 top tips ■ Conclusion 10 reasons why Yammer is good for business
- 5. 10 reasons why Yammer is good for business
- 6. How is social changing business in general?: Interactive humanised asynchronous two-way Transparent immediate conversational “Privacy is dead, and social media holds the smoking gun.” Peter Cashmore, Mashable CEO 10 reasons why Yammer is good for business
- 8. It’s big. 1.3 TRILLION The value to be unlocked by businesses through social technology by 2016. McKinsey Institute Google: Our Mobile Planet, May 2012
- 9. It’s being adopted. 40% The number of large enterprises that will have an ESN by 2015. Gartner
- 10. It’s happening now. 70% The number of businesses embracing social. Gartner
- 11. But it could be happening more. 41% The number of people who believe their company should be investing more in social. Forbes
- 12. “CEOs believe social will become one of the two ways to engage customers, mainly at the expense of traditional approaches.” IBM CEO Study 2012 Report
- 13. IBM CEO Study 2012 Report 10 reasons why Yammer is good for business
- 14. “This is now a continuous feedback kind of world, and we need organisational nimbleness to respond.” CEO, financial markets, US IBM CEO Study 2012 Report
- 15. 10 reasons why Yammer is good for business
- 16. DreamForce Keynote 2012 10 reasons why Yammer is good for business
- 17. How did we get here? 10 reasons why Yammer is good for business
- 18. Lots of ways to skin a cat… 10 reasons why Yammer is good for business
- 19. We’ve only just begun n case you were wondering… 10 reasons why Yammer is good for business
- 20. What are people wanting to achieve? 10 reasons why Yammer is good for business
- 21. What impacts have people experienced? 10 reasons why Yammer is good for business
- 22. Intergen: a case study
- 23. Intergen: 80%+ on Yammer Started Yammer network October 2008 Rapid growth Young: average age 34 (2011) Tech savvy, early adopters and tinkerers Geographically diverse: NZ, Australia, US Freemium members 10 reasons why Yammer is good for business
- 24. 10 reasons why Yammer is good for business Oct-12 Aug-12 Jun-12 Apr-12 Feb-12 Dec-11 Oct-11 Aug-11 Jun-11 Apr-11 Feb-11 Dec-10 Oct-10 Aug-10 Jun-10 Apr-10 Feb-10 Dec-09 Oct-09 Aug-09 Jun-09 Apr-09 Feb-09 Dec-08 Oct-08 It won’t happen overnight… 400 350 300 250 200 150 100 50 0
- 25. 10 reasons why Yammer is good for business
- 26. 10 reasons why Yammer is good for business
- 27. So what do Intergenites value? Open, unhierarchical forum The softening of geographical boundaries The information A place where people are three-dimensional The culture
- 28. ShakeOut
- 30. 10 reasons why Yammer is good for business
- 31. 10 reasons why Yammer is good for business
- 32. 10 reasons why Yammer is good for business
- 35. 2. Community
- 36. 3. Collaboration
- 37. Getting the most out of the virtual watercooler
- 39. “The time available to capture, interpret and act on information is getting shorter and shorter.” CEO, IBM CEO Study 2012 Report
- 41. 10 reasons why Yammer is good for business
- 42. 6. Crowd sourcing & 7. Cognition
- 43. Making the "wisdom of the crowd" part of business
- 44. “We need to mobilise our collective brain power for innovation.” CEO, IBM CEO Study 2012 Report
- 45. 8. Cognitive surplus 10 reasons why Yammer is good for business
- 46. 8. Telecommuting
- 47. Beyond the four walls of an office. 62% The number of employees working in multiple locations during their working week. Yammer
- 49. 10 reasons why Yammer is good for business
- 51. Times, they are achanging. Source: Gerry Alexis
- 52. 11. Connection
- 53. 10 reasons why Yammer is good for business
- 54. The business case & the ROI
- 55. Yammer's total economic impact: 25% time savings 65% find answers more quickly 47% higher shareholder returns 50% better business agility 66% faster service resolution time Up to 11% greater engagement 10 reasons why Yammer is good for business
- 56. Lurkers
- 57. The path to value 10 reasons why Yammer is good for business
- 58. 10 top tips for ESN success ■ It‟s about relationships, not technology. ■ Business is personal. ■ Get executives involved. ■ Listen. Help. Contribute. ■ Have champions. ■ ■ Silence doesn‟t (always) equal failure. Harness your organisation‟s “cognitive surplus”. ■ You don‟t need to regulate. ■ Think connections and three dimensions. ■ Rather than ROI, think value. 10 reasons why Yammer is good for business
- 59. 10 reasons why Yammer is good for business
- 60. Resources Considerations, tips and techniques ■ The mobile web is different ■ A shift from the static environment of the PC ■ Design for humans Understand the varied context of use ■ Consider mobile first It pays to explore the mobile first approach ■ Native app, web app or hybrid? What is the most appropriate for you ■ Define constraints Understand the limitations – e.g. screen size 10 reasons why Yammer is good for business Optimise for file size and memory Less is more ■ Pixel sizes will likely vary As will pixel density on many devices ■ Is a „Responsive‟ Design suitable? Base this on ROI ■ Do research and prototypes Understand your users and the experience ■ Get something on a device asap Solve design problems in context
- 62. Any questions?
Editor's Notes
- Currently social media is the least utilised of all customer interaction methods. However, CEOs predict it will push past websites, call centers and channel partners and become the number two way to engage customers within the next five years.