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Online.com<br />
Welcome!<br />WELCOME!<br />
“If the rate of change on the outside exceeds the rate of change on the inside,         the end is near.”<br />--Jack Welc...
3 Keys to Getting Hired<br />Add Value<br />Save $$$<br />Increase Productivity<br />Online.com<br />
Gaining An EDGE<br />Profit VS Loss<br />Unique & Compelling<br />Use Word Stories<br />Online.com<br />
The Ultimate Goal<br />Match your strengths, skills and values with a position that compensates your family; and in as sho...
What<br />21st Century<br />Job Search <br />Means……<br />Technology<br />Branding<br />Connecting<br />Customer Service<b...
Measured On:<br />Opening Statement<br />Enthusiasm<br />Features and Benefits<br />Eye Contact<br />Tie Downs<br />Facts,...
TELLING <br />IS <br />NOT <br />SELLING!!!<br />Online.com<br />
Are you SELLING yourself <br />or <br />selling yourself short?<br />Online.com<br />
What’s The Difference Between Telling and Selling?<br />Online.com<br />
What’s in it for them?<br />Money<br />Energy<br />Time<br />Online.com<br />
Do You Really Know How Much The World Is Changing?<br />Has Already Changed?<br />Online.com<br />
Human Potential<br />Habits<br />Attitudes<br />Beliefs<br />Expectations<br />Actual<br />Realized<br />Online.com<br />
FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS<br />Onli...
Scotoma<br />FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPE...
TELLING <br />IS <br />NOT <br />SELLING!!!<br />Online.com<br />
Selling What?<br />Your History<br />Your Successes<br />Your Knowledge<br />Your Awareness<br />Your Brand<br />Your Enth...
Selling Where?<br />66% found in companies with less than 100 employees<br />18% found in companies with 101-1000 employee...
Are You 21st Century Thinking ?<br />Online.com<br />
CONNECTINGmeans creating amemorableandemotionalbond with someone.<br />Online.com<br />
Are You Technologizing?<br />Online.com<br />
<ul><li>60% of employers have hired candidates using social media
80% of employers use social media to recruit new candidates
Social media sites (like Linked IN) provide a more personal view of your value than large internet job boards</li></ul>Soc...
Online.com<br />
Online.com<br />
Launched in April 2005<br />100 million views per day by July 2006<br />CNN debates via on youtube Nov 2007<br />15 hours ...
Online.com<br />
Differentiation…which is defined as the degree to which you as a brand stand out in the eyes of employers<br />Relevance…w...
Online.com<br />
Online.com<br />
What is Work?<br />These are many times the common responses to the question: <br />“What is Work?”<br />Work is a way to ...
Online.com<br />
Make yourself<br />uniqueand<br />compelling.<br />
SLIDE ONE<br />Startling Statement<br />Use significant, relevant facts<br />Did You Know?<br />Online.com<br />
SLIDE TWO and THREE<br />FEATURES AND BENEFITS<br />About your work history<br />About your expertise<br />About your self...
SLIDE FOUR<br />Examples<br />Testimonial<br />Show an example of saving 			  MET.<br />Online.com<br />
SLIDE FIVE<br />Closing Call To Action<br />What do you want the employer to do now?<br />Online.com<br />
The Three Ways<br />We Communicate<br />With A <br />Customer or Co-Worker or Employer<br />WORDS<br />BODY LANGUAGE<br />...
Tone of Voice<br />I didn’t eat those cookies.<br />I didn’t eat those cookies.<br />I didn’t eat those cookies.<br />I di...
Professional <br />Selling (Yourself) Basics<br />Online.com<br />
What’s in it for them?<br />Money<br />Energy<br />Time<br />Online.com<br />
What Sales Is Not<br />The Business of Unjustly Separating Money From Unwilling People.<br />An Act of Aggression.<br />Tr...
Some Different Definitions<br />Sales is:<br />“Sharing your enthusiasm about something that you wish someone else could e...
We Are Selling All The Time<br />Sharing<br />Helping<br />Communicating<br />Exchanging<br />Educating<br />Mentoring<br ...
The 21st Century Superstar<br />GUIDELINES<br />Online.com<br />
1<br />Smart, educated and informed—<br />21st Century Superstars understand you can have MORE EXPERIENCE AND MORE DEGREES...
2<br />Technologically Proficient<br />21st Century Superstars save time by investing in their knowledge or technology and...
3<br />Articulate<br />21st Century Superstars practice or join groups (i.e. Toastmasters) to master the ability to speak ...
Decisive<br />	The ability to be decisive and not afraid to make decisions. 21st Century Superstars can be wrong more ofte...
5<br />Risk-taker<br />	A willingness to take risks. 21st Century Superstars understand and live by the concept of no risk...
Act on convictions<br />21st Century Superstars establish moral and ethical principles and stick to them!<br />6<br />Onli...
Hard working and driven<br />There is no end game or finish line; 21st Century Superstars understand that continuous impro...
Energy<br />	An abundance of physical, mental and emotional energy. 21st Century Superstars schedule time each and every d...
A sincere and caring <br />interest in people<br />Technologies become obsolete, machinery breaks, patents expire, but 21s...
The ability to anticipate <br />the future<br />21st Century Superstars always remain a step ahead of everyone else.<br />...
Online.com<br />
Career EDGE Multi-Media Kit<br />Online.com<br />
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How to Make Your Students More Marketable to Employers

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Presented by Christopher Kuselias
CEO of Career TEAM

Learn more about the Career EDGE -
http://careeredgeonline.com

Published in: Education, Business, Career
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How to Make Your Students More Marketable to Employers

  1. 1. Online.com<br />
  2. 2. Welcome!<br />WELCOME!<br />
  3. 3. “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”<br />--Jack Welch (former Chairman & CEO of General Electric)<br />Online.com<br />
  4. 4. 3 Keys to Getting Hired<br />Add Value<br />Save $$$<br />Increase Productivity<br />Online.com<br />
  5. 5. Gaining An EDGE<br />Profit VS Loss<br />Unique & Compelling<br />Use Word Stories<br />Online.com<br />
  6. 6. The Ultimate Goal<br />Match your strengths, skills and values with a position that compensates your family; and in as shortest time as possible<br />Online.com<br />
  7. 7. What<br />21st Century<br />Job Search <br />Means……<br />Technology<br />Branding<br />Connecting<br />Customer Service<br />Prospecting<br />Rapport<br />Qualifying<br />Handling Objections<br />Closing<br />Online.com<br />
  8. 8. Measured On:<br />Opening Statement<br />Enthusiasm<br />Features and Benefits<br />Eye Contact<br />Tie Downs<br />Facts, Testimonials and Examples<br />Closing Call To Action<br />Unique and Compelling<br />Persuasiveness<br />Online.com<br />
  9. 9. TELLING <br />IS <br />NOT <br />SELLING!!!<br />Online.com<br />
  10. 10. Are you SELLING yourself <br />or <br />selling yourself short?<br />Online.com<br />
  11. 11. What’s The Difference Between Telling and Selling?<br />Online.com<br />
  12. 12. What’s in it for them?<br />Money<br />Energy<br />Time<br />Online.com<br />
  13. 13. Do You Really Know How Much The World Is Changing?<br />Has Already Changed?<br />Online.com<br />
  14. 14. Human Potential<br />Habits<br />Attitudes<br />Beliefs<br />Expectations<br />Actual<br />Realized<br />Online.com<br />
  15. 15. FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS<br />Online.com<br />
  16. 16. Scotoma<br />FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS OF EXPERTS<br />Online.com<br />
  17. 17. TELLING <br />IS <br />NOT <br />SELLING!!!<br />Online.com<br />
  18. 18. Selling What?<br />Your History<br />Your Successes<br />Your Knowledge<br />Your Awareness<br />Your Brand<br />Your Enthusiasm<br />Your Stories<br />Your Determination<br />Your Benefits<br />Yourself!!<br />Online.com<br />
  19. 19. Selling Where?<br />66% found in companies with less than 100 employees<br />18% found in companies with 101-1000 employees<br />16% found in companies with more than 1000 employees<br />Online.com<br />
  20. 20. Are You 21st Century Thinking ?<br />Online.com<br />
  21. 21. CONNECTINGmeans creating amemorableandemotionalbond with someone.<br />Online.com<br />
  22. 22. Are You Technologizing?<br />Online.com<br />
  23. 23. <ul><li>60% of employers have hired candidates using social media
  24. 24. 80% of employers use social media to recruit new candidates
  25. 25. Social media sites (like Linked IN) provide a more personal view of your value than large internet job boards</li></ul>Social Media<br />Online.com<br />
  26. 26. Online.com<br />
  27. 27. Online.com<br />
  28. 28. Launched in April 2005<br />100 million views per day by July 2006<br />CNN debates via on youtube Nov 2007<br />15 hours worth of video uploaded every minute – October 2008<br />1 billion views per day – October 2009<br />24 hours per minute uploaded – March 2010<br />2 billion views per day as of May 2010<br />Online.com<br />
  29. 29. Online.com<br />
  30. 30. Differentiation…which is defined as the degree to which you as a brand stand out in the eyes of employers<br />Relevance…which is defined as the degree to which an employer believes your services meet their needs<br />The BEST candidates combine two important properties:<br />Online.com<br />
  31. 31. Online.com<br />
  32. 32. Online.com<br />
  33. 33. What is Work?<br />These are many times the common responses to the question: <br />“What is Work?”<br />Work is a way to pay the bills<br />Work is what allows me to enjoy the weekends<br />Work is what keeps my (spouse or parents) off my back<br />Work is what you are supposed to do to feel responsible<br />Work is an alternative to boredom<br />Work is what you do for forty years so you can retire and die in peace<br />Work is the opposite of play<br />Work is the same %#@*+, different day<br />Work is a necessary evil!<br />Online.com<br />
  34. 34. Online.com<br />
  35. 35. Make yourself<br />uniqueand<br />compelling.<br />
  36. 36. SLIDE ONE<br />Startling Statement<br />Use significant, relevant facts<br />Did You Know?<br />Online.com<br />
  37. 37. SLIDE TWO and THREE<br />FEATURES AND BENEFITS<br />About your work history<br />About your expertise<br />About your self<br />Remember---What’s in it for them?<br />Online.com<br />
  38. 38. SLIDE FOUR<br />Examples<br />Testimonial<br />Show an example of saving MET.<br />Online.com<br />
  39. 39. SLIDE FIVE<br />Closing Call To Action<br />What do you want the employer to do now?<br />Online.com<br />
  40. 40. The Three Ways<br />We Communicate<br />With A <br />Customer or Co-Worker or Employer<br />WORDS<br />BODY LANGUAGE<br />Tone of Voice<br />Online.com<br />
  41. 41. Tone of Voice<br />I didn’t eat those cookies.<br />I didn’t eat those cookies.<br />I didn’t eat those cookies.<br />I didn’t eat those cookies.<br />I didn’t eat those cookies.<br />
  42. 42. Professional <br />Selling (Yourself) Basics<br />Online.com<br />
  43. 43. What’s in it for them?<br />Money<br />Energy<br />Time<br />Online.com<br />
  44. 44. What Sales Is Not<br />The Business of Unjustly Separating Money From Unwilling People.<br />An Act of Aggression.<br />Trying to Force People to Buy What They Don’t Want or Need.<br />The Applied Science of Getting People Upset.<br />Online.com<br />
  45. 45. Some Different Definitions<br />Sales is:<br />“Sharing your enthusiasm about something that you wish someone else could experience.”<br />Online.com<br />
  46. 46. We Are Selling All The Time<br />Sharing<br />Helping<br />Communicating<br />Exchanging<br />Educating<br />Mentoring<br />Negotiating<br />Advising<br />Coaching<br />Seeking Promotion<br />Dating<br />Child Rearing<br />Writing<br />Interviewing<br />Online.com<br />
  47. 47. The 21st Century Superstar<br />GUIDELINES<br />Online.com<br />
  48. 48. 1<br />Smart, educated and informed—<br />21st Century Superstars understand you can have MORE EXPERIENCE AND MORE DEGREES than a thermometer, but if you do not remain informed on your industry, employer, departments, or product/service then….<br />Online.com<br />
  49. 49. 2<br />Technologically Proficient<br />21st Century Superstars save time by investing in their knowledge or technology and the incredible value provided by the Internet.<br />Online.com<br />
  50. 50. 3<br />Articulate<br />21st Century Superstars practice or join groups (i.e. Toastmasters) to master the ability to speak in public, or at least to large groups<br />Online.com<br />
  51. 51. Decisive<br /> The ability to be decisive and not afraid to make decisions. 21st Century Superstars can be wrong more often than they are right, but can learn from each decision and keep swinging!<br />4<br />Online.com<br />
  52. 52. 5<br />Risk-taker<br /> A willingness to take risks. 21st Century Superstars understand and live by the concept of no risk, no reward.<br />Online.com<br />
  53. 53. Act on convictions<br />21st Century Superstars establish moral and ethical principles and stick to them!<br />6<br />Online.com<br />
  54. 54. Hard working and driven<br />There is no end game or finish line; 21st Century Superstars understand that continuous improvement is the critical competency!<br />7<br />Online.com<br />
  55. 55. Energy<br /> An abundance of physical, mental and emotional energy. 21st Century Superstars schedule time each and every day to feed their body, mind and spirit with beneficial exercise, wisdom and enlightenment.<br />8<br />Online.com<br />
  56. 56. A sincere and caring <br />interest in people<br />Technologies become obsolete, machinery breaks, patents expire, but 21st Century Superstars understand that people will always be the common element to all businesses.<br />9<br />Online.com<br />
  57. 57. The ability to anticipate <br />the future<br />21st Century Superstars always remain a step ahead of everyone else.<br />10<br />Online.com<br />
  58. 58. Online.com<br />
  59. 59. Career EDGE Multi-Media Kit<br />Online.com<br />
  60. 60. Career EDGE Multi-Media Kit<br />Online.com<br />
  61. 61. THANK YOU FOR JOINING US TODAY!<br />For more information about the Career EDGE, reach our team at:<br />Phone: 203.407.8800<br />Email: info@careerteam.com<br />Website: www.careeredgeonline.com<br />Online.com<br />

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