How to Market Unsexy Products

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Instructor: Jacquelyn Miller
Let's face it, as a marketer, you can't always promote products on the vanguard of hip and cool. In fact, it might even be good to build your marketing career in an unsexy industry - Jacqui Miller will tell you why. As the marketer for PillPack, a new pharmacy focused on creating a better, simpler pharmacy experience, Jacqui knows all about turning on spotlights even when there's no stage. She'll help you (your brand) get sexy and brainstorm marketing plans that actually feel fun.
What You'll Learn:
Why unsexy industries are where it's at.
Spotting marketing opportunity in unexpected places.
Borrowing marketing ideas from successful consumer brands.
Convincing managers / team members to have more marketing fun.

Published in: Business, Technology
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How to Market Unsexy Products

  1. 1. marketing un-sexy products november 20, 2013 jacqui miller | @jacquimiller
  2. 2. http://www.youtube.com/watch?v=0XnzfRqkRxU
  3. 3. Pharmacy Simplified
  4. 4. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick
  5. 5. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick
  6. 6. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick
  7. 7. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick
  8. 8. ‣ Social Currency: we share things that make us look good ‣ Triggers: top of mind, tip of tongue ‣ Emotion: when we care, we share ‣ Public: observability drives imitation ‣ Practical Value: news you can use ‣ Stories: create a Trojan Horse for your information
  9. 9. ‣ Social Currency: Snapple caps ‣ Triggers: Coffee <3’s Kit Kats ‣ Emotion: #SFbatkid ‣ Public: Mo’vember ‣ Practical Value: Corn shucking YouTube ‣ Stories: Dove Real Beauty campaign
  10. 10. Try it !
  11. 11. The next time someone complains about Millennials, maybe remind them who linoleum-ed over all the hardwood floors. ! - Julieanne Smolinski (@boobsradley), Twitter
  12. 12. marketing un-sexy products november 20, 2013 jacqui miller | @jacquimiller

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