Dave Balter's Advocacy Marketing Class

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There's nothing quite as powerful as an authentic advocate, who shares their opinion about your brand with their friends, family and social networks.
Dave Balter spent the last 12 years building BzzAgent, which has energized millions of advocates to influence hundreds of millions of people. He literally wrote the book(s) on advocacy marketing:
Grapevine (2005)
The Word of Mouth Manual Vol. II (2008)
In this hands-on workshop, Dave will share the four key tools to generating advocacy and teach you how to get (just about) anyone to do (just about) anything. 'Nuf said.

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Dave Balter's Advocacy Marketing Class

  1. 1. presents Dave Balter’s Advocacy Marketing Class Dave Balter @DaveBalter
  2. 2. The  Four  Methods
 for Motivating Advocates @davebalter
  3. 3. Man  Groomer
  4. 4. The  Evolution  of  Advocacy A  long,  long,  long  time  ago…
  5. 5. The  Evolution  of  Advocacy • Outposts • New  connections • Always  on • Real-­‐time • Your  Weak  Ties   • Scale A  long,  long,  long  time… The  last  decade…
  6. 6. 4  Methods  for
     MOTIVATING  ADVOCATES GETTING  ANYONE  TO  DO  ANYTHING 

  7. 7. Social-Market (altruism) Effort level 1.0 et rk 0.8 Maity) y- ne ciproc Mo re 0.6 ( 0.4 0.2 0.0 No Low Level of Payment Medium
  8. 8. METHOD  #1: Generate  Status
  9. 9. “I just looked at my followers number and said to myself ‘where did all these people come from?’ ”
  10. 10. Welcome to the Social Media Boy Scouts Personal Status
  11. 11. Welcome to the Social Media Boy Scouts Personal Status
  12. 12. METHOD  #2: Offer  Incredible  Value
  13. 13. “YEEAAAAAH! FREE  KFC! I’m  in  LOVE!”
  14. 14. Today’s Deal: $10 for $20 Worth of Quesa-D-Ya’s at Quesa-D-Ya’s $10 $20 $10 50% - Best Take Out in 2008 by Daily Observer Choose from a variety of stuffings and recipes 2 per person, 1 per order. Tax & Gratuity not included. Delivery available for addition $1.25 Not covered by Groupon. No cash back.
  15. 15. METHOD  #3: Make  it  Scarce
  16. 16. Microsoft Zune 30GB Digital Media Player $129.99 -$5 shipping
  17. 17. PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ). SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES BUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE, RIBOFLAVIN, NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH FRUCTOSE CORN SYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED SOYBEAN OIL, COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE, FUMARIC ACID, CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM PHOSPHATE, AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL CULTURE, AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- AND DIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUM PEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES. What  Am  I  Eating?
  18. 18. McRib  Nutritonal  Info   490  calories,  220  calories  from  fat,  25  g  fat,  8  g  saturated  fat,  75   mg  cholesterol,  1040  mb  sodium,  44  g  carbohydrates,  2  g  fiber,  24   g  protein,  11  g  sugars.   What  Am  I  Eating?
  19. 19. METHOD  #4: Provide  Exclusivity
  20. 20. APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD
  21. 21. Let  me  tell   you  a  story… Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personalization 8. Variety 9. Retirements 10. Risk
  22. 22.                                      Thank  You About.me/davebalter
  23. 23. Course Title Course Title INSTRUCTOR NAME BzzAgent Proprietary & Confidential 2009

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