Dave Balter's Advocacy Marketing Class
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There's nothing quite as powerful as an authentic advocate, who shares their opinion about your brand with their friends, family and social networks. Dave Balter spent the last 12 years building BzzAgent, which has energized millions of advocates to influence hundreds of millions of people. He literally wrote the book(s) on advocacy marketing: Grapevine (2005) The Word of Mouth Manual Vol. II (2008) In this hands-on workshop, Dave will share the four key tools to generating advocacy and teach you how to get (just about) anyone to do (just about) anything. 'Nuf said.
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Dave Balter's Advocacy Marketing Class
- 1. presents Dave Balter’s Advocacy Marketing Class Dave Balter @DaveBalter
- 2. The Four Methods for Motivating Advocates @davebalter
- 3. Man Groomer
- 4. The Evolution of Advocacy A long, long, long time ago…
- 5. The Evolution of Advocacy • Outposts • New connections • Always on • Real-‐time • Your Weak Ties • Scale A long, long, long time… The last decade…
- 7. 4 Methods for MOTIVATING ADVOCATES GETTING ANYONE TO DO ANYTHING
- 13. Social-Market (altruism) Effort level 1.0 et rk 0.8 Maity) y- ne ciproc Mo re 0.6 ( 0.4 0.2 0.0 No Low Level of Payment Medium
- 16. “I just looked at my followers number and said to myself ‘where did all these people come from?’ ”
- 19. Welcome to the Social Media Boy Scouts Personal Status
- 20. Welcome to the Social Media Boy Scouts Personal Status
- 23. METHOD #2: Offer Incredible Value
- 25. “YEEAAAAAH! FREE KFC! I’m in LOVE!”
- 26. Today’s Deal: $10 for $20 Worth of Quesa-D-Ya’s at Quesa-D-Ya’s $10 $20 $10 50% - Best Take Out in 2008 by Daily Observer Choose from a variety of stuffings and recipes 2 per person, 1 per order. Tax & Gratuity not included. Delivery available for addition $1.25 Not covered by Groupon. No cash back.
- 28. METHOD #3: Make it Scarce
- 32. Microsoft Zune 30GB Digital Media Player $129.99 -$5 shipping
- 34. PATTY: BONELESS PORK (PORK, WATER, SALT, DEXTROSE, CITRIC ACID, BHA, TBHQ). SAUCE: WATER, HIGH FRUCTOSE CORN SYRUP, TOMATO PASTE, DISTILLED VINEGAR, MOLASSES, NATURAL SMOKE FLAVOR, MODIFIED FOOD STARCH, SALT, SUGAR, SOYBEAN OIL, SPICES, ONION*, MUSTARD FLOUR, GARLIC *, XANTHAN GUM, CARAMEL COLOR, SODIUM BENZOATE (PRESERVATIVE), NATURAL FLAVOR (VEGETABLE SOURCE), CORN OIL. *DEHYDRATED PICKLE SLICES BUN: FLOUR (WHEAT FLOUR BLEACHED AND ENRICHED WITH THIAMINE, RIBOFLAVIN, NIACIN, IRON, FOLIC ACID, MALTED BARLEY FLOUR), WATER, HIGH FRUCTOSE CORN SYRUP, YEAST, VEGETABLE OIL (PARTIALLY HYDROGENATED SOYBEAN OIL, COTTONSEED OIL). CONTAINS 2 PERCENT OR LESS OF DEXTROSE, FUMARIC ACID, CALCIUM SULPHATE, SALT, ACETIC ACID, SOY FLOUR, MONOCALCIUM PHOSPHATE, AMMONIUM SULPHATE, CORNSTARCH, FUNGAL PROTEASE, NATURAL CULTURE, AMMONIUM CHLORIDE, ASCORBIC ACID, AZODICARBOMIDE, MONO- AND DIGLYCERIDES, PROPIONIC ACID, PHOSPHORIC ACID, CORN FLOUR, CALCIUM PEROXIDE, CALCIUM PROPIONATE, DICETYL TARTARIC ACID ESTERS OF MONO- AND DIGLYCERIDES, ETHOXYLATED MONO- AND DIGLYCERIDES. What Am I Eating?
- 35. McRib Nutritonal Info 490 calories, 220 calories from fat, 25 g fat, 8 g saturated fat, 75 mg cholesterol, 1040 mb sodium, 44 g carbohydrates, 2 g fiber, 24 g protein, 11 g sugars. What Am I Eating?
- 39. APPLY NOW AT BLACKCARD.COM OR CALL 866-BLACK CARD
- 42. Let me tell you a story… Ty’s Ten (WOM) Tips 1. Reasonable Price 2. Keep it Secretive 3. Surprise People 4. Limit Production 5. Avoid Large Chains 6. Simplicity 7. Personalization 8. Variety 9. Retirements 10. Risk
- 44. Course Title Course Title INSTRUCTOR NAME BzzAgent Proprietary & Confidential 2009