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Evil By Design: Leading Customers Into Temptation (SXSW Version)
- 1. BY DESIGN Leading customers into temptation Chris Nodder (@uxgrump)
- 6. Accidental ≠ evil Evil: Following a specific plan, goal well defined Accidental: No planning, just ignorance (still effective sometimes) Peter Cushing, “Frankenstein Must Die” (1969); Mob, “Young Frankenstein (1974)
- 7. Good versus Evil: a blurry line Good: Fostered countless children, gave them all great jobs Evil: Trust fund kid uses emotional manipulation to get his way Alec Guinness, John Howard-Davies “Oliver Twist” (1948)
- 12. pride
- 14. remadeco.org
- 15. hipsterlogo.com
- 16. envy
- 18. greed
- 20. lust
- 22. blogger.com
- 23. anger
- 25. glassdoor.com
- 26. gluttony
- 27. “In order to make a man or a boy covet a thing, it is only necessary to make the thing difficult to attain. ” Mark Twain, The Adventures of Tom Sawyer Photo: Bruce Tognazzini
- 28. humblebundle.com
- 36. Chris Nodder (@uxgrump) Get more at evilbydesign.info/sxsw Persuasive Design course on Lynda.com
Editor's Notes
- http://www.gettyimages.com/detail/news-photo/british-film-actor-peter-cushing-stars-for-the-fifth-time-news-photo/3418933
- http://www.smh.com.au/articles/2002/11/01/1036027034458.htmlhttp://www.telegraph.co.uk/news/obituaries/culture-obituaries/tv-radio-obituaries/8718897/John-Howard-Davies.html1948 film Oliver Twist
- Sloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not (+ wish to deprive the other of it)Greed = Acquisition of wealthLust = excessive thoughts or desires of a sexual natureWrath = uncontrolled feelings of hate or anger – how about subconscious feelings? WE can manipulate behavior by appealing to the subconsciousGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.Seven deadly sinsleast resistancefearexclusivitygreeddesireangeroverfamiliarity
- Pride = Desire to be more important or attractive than othersSloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not (+ wish to deprive the other of it)Greed = Acquisition of wealthLust = excessive thoughts or desires of a sexual natureWrath = uncontrolled feelings of hate or anger – how about subconscious feelings? WE can manipulate behavior by appealing to the subconsciousGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.
- Envy = Uncontrollable urge to possess something that someone else has which you do not (+ wish to deprive the other of it)Sloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not (+ wish to deprive the other of it)Greed = Acquisition of wealthLust = excessive thoughts or desires of a sexual natureWrath = uncontrolled feelings of hate or anger – how about subconscious feelings? WE can manipulate behavior by appealing to the subconsciousGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.
- Greed = Acquisition of wealth above what is required - hoardingSloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not + wish to deprive the other of itGreed = Acquisition of wealth above what is required - hoardingLust = excessive thoughts or desires of a sexual natureWrath = uncontrolled feelings of hate or anger – how about subconscious feelings? WE can manipulate behavior by appealing to the subconsciousGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.
- Lust = excessive thoughts or desires (of a sexual nature)Sloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not + wish to deprive the other of itGreed = Acquisition of wealthLust = excessive thoughts or desires (of a sexual nature)Wrath = uncontrolled feelings of hate or anger – how about subconscious feelings? WE can manipulate behavior by appealing to the subconsciousGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.
- Wrath = uncontrolled feelings of hate or angerSloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not + wish to deprive the other of itGreed = Acquisition of wealthLust = excessive thoughts or desires of a sexual natureWrath = uncontrolled feelings of hate or angerGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.
- Gluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.Sloth = not performing to one’s true capacityPride = Desire to be more important or attractive than othersEnvy = Uncontrollable urge to possess something that someone else has which you do not + wish to deprive the other of itGreed = Acquisition of wealthLust = excessive thoughts or desires of a sexual natureWrath = uncontrolled feelings of hate or anger – how about subconscious feelings? WE can manipulate behavior by appealing to the subconsciousGluttony = overconsumption to the point of waste. Our brains have consumed so many web pages that we ignore most of the content and make assumptions about the rest.
- Your aims determine your approach. In it for the cash? Create happy customers? Motivate users to improve themselves? Encourage them to give to others?Measure of evilness: Could you do the same thing elsewhere without the penalties incurred by using this service? If not, the service has an evil niche.Measure of sustainable evilness: can other companies create a similar product in this niche?Swoopo = penny auction site. Pink ribbon = Susan G Komen foundation (breast cancer awareness). 21 Habit = set goals for achieving new skill (21 days to familiarity)
- Your aims determine your approach. In it for the cash? Create happy customers? Motivate users to improve themselves? Encourage them to give to others?Measure of evilness: Could you do the same thing elsewhere without the penalties incurred by using this service? If not, the service has an evil niche.Measure of sustainable evilness: can other companies create a similar product in this niche?Swoopo = penny auction site. Pink ribbon = Susan G Komen foundation (breast cancer awareness). 21 Habit = set goals for achieving new skill (21 days to familiarity)
- Your aims determine your approach. In it for the cash? Create happy customers? Motivate users to improve themselves? Encourage them to give to others?Measure of evilness: Could you do the same thing elsewhere without the penalties incurred by using this service? If not, the service has an evil niche.Measure of sustainable evilness: can other companies create a similar product in this niche?Swoopo = penny auction site. Pink ribbon = Susan G Komen foundation (breast cancer awareness). 21 Habit = set goals for achieving new skill (21 days to familiarity)
- Your aims determine your approach. In it for the cash? Create happy customers? Motivate users to improve themselves? Encourage them to give to others?Measure of evilness: Could you do the same thing elsewhere without the penalties incurred by using this service? If not, the service has an evil niche.Measure of sustainable evilness: can other companies create a similar product in this niche?Swoopo = penny auction site. Pink ribbon = Susan G Komen foundation (breast cancer awareness). 21 Habit = set goals for achieving new skill (21 days to familiarity)
- The cover alone is pretty cool, but what’s inside that will fascinate you.