• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Why Social Media Projects Fail?! – A European Perspective
 

Why Social Media Projects Fail?! – A European Perspective

on

  • 69,706 views

 

Statistics

Views

Total Views
69,706
Views on SlideShare
49,651
Embed Views
20,055

Actions

Likes
316
Downloads
5
Comments
19

317 Embeds 20,055

http://www.bsi.ag 2114
http://www.edugiansante.com 2026
http://www.veldmerk.nl 1213
http://www.brainstorm9.com.br 1071
http://eduarea.wordpress.com 1036
http://www.thewebpitch.com 890
http://eu.techcrunch.com 799
http://cdeniaud.canalblog.com 578
http://wearesocial.net 417
http://www.powerpr.nl 404
http://www.powerpr.nl 404
http://textknowhow.wordpress.com 382
http://www.webzweipunktnull.de 372
http://batukhtina.ru 314
http://blog.han.nl 314
http://blog.hemartin.net 303
http://sites.360graus.pt 267
http://www.giovannicappellotto.it 241
http://teslalux.com 241
http://www.thestrategyweb.com 241
http://myrakinko.roadtrooper.com 237
http://www.cmswire.com 221
http://www.chmkt.com.br 209
http://www.voice.be 201
http://www.duperrin.com 200
http://www.nowmedia.it 192
http://mantey.typepad.com 167
http://poncier.org 157
http://www.molblog.nl 157
http://kadekmedien.com 149
http://blog.tagliaerbe.com 145
http://news.weqli.com 141
http://www.webdialogos.com 138
http://www.corporatienl.nl 124
http://www.weblog.customercentric.org 124
http://www.studiopleiadi.it 123
http://hemartin.blogspot.com 117
http://gregorypouy.blogs.com 113
http://bsi.ag 110
http://www.comunicareninternet.com 106
http://www.ninjamarketing.it 106
http://retailomania.blogspot.com 104
http://lianekusters.wordpress.com 98
http://socialmedia.startpagina.nl 90
http://www.illusionsdesign.org 89
http://mariosundar.com 88
http://liesdamnedliesstatistics.com 87
https://elearning.ucd.ie 74
http://www.returnonsocialexperiment.com 70
http://www.lissimattia.com 67
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-ShareAlike LicenseCC Attribution-ShareAlike License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 19 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Good work. Enjoyed it. Thanks for sharing. http://www.clickandsendparcel.com
    Are you sure you want to
    Your message goes here
    Processing…
  • I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
    Are you sure you want to
    Your message goes here
    Processing…
  • Very interesting perspective from a Euro standpoint. Social Media is a proven marketing and revenue tool in the U.S. - Perhaps it is a cultural thing that cannot connect the true value of Social Media. I will admit that Social Media is often miss-understood, but with the right integration in the overall marketing and communication strategy, it can be a valuable asset.
    Are you sure you want to
    Your message goes here
    Processing…
  • Utiliser les réseaux ou s'en servir n'est pas du tout la même chose... S'en servir est plus complexe qu'il n'y paraît.
    Are you sure you want to
    Your message goes here
    Processing…
  • It's surprising!

    As helping the companies understand 'the power' of social media and apply that knowledge to their businesses.

    Thanks for the share.
    Are you sure you want to
    Your message goes here
    Processing…

110 of 19 previous next

Post Comment
Edit your comment

    Why Social Media Projects Fail?! – A European Perspective Why Social Media Projects Fail?! – A European Perspective Presentation Transcript

    • BSI
      WhySocial Media Projects Fail?! – A European Perspective
      Brand Science Institute, 17th August 2010
    • S
      R
      P
      V
      L
      T
      L
      Wedid an undercoverstudyforthe last 7 months in 12 countries acrossEuropesbiggestcompaniesto understand:
      „Whatgoeswrong?“
      563 marketersfrom 52 Brands wereinvolved!
      P
    • CRM?
      RESEARCH?
      ADVERTISING?
      81% OF ALL COMPANIES DON‘T HAVE A CLEAR SOCIAL MEDIA STRATEGY!
      MARKETING?
      PR?
    • CORPORATES TEND TO TAKE TWICE AS LONG AS START-UPS FOR SOCIAL MEDIA PROJECTS
    • ONLY 7% UNDERSTAND THE REAL VALUE OF CUSTOMER INTERACTIONS!
    • ONLY 27% HAVE A CLEAR UNDERSTANDING OF THEIR CUSTOMERS
    • SOCIAL MEDIA PROJECTS ARE THREE TIMES MORE UNDER CONTROL
    • Show me the money!
      73% HAD TO SHOW THE MONEY AFTER 12 MONTHS
    • 76% FEEL THAT LEGAL DEPARTMENTS HINDER SOCIAL MEDIA PROJECTS
    • 87% HAD TO CORRECT THEIR SOCIAL MEDIA EXPECTATIONS
    • 72% THOUGHT SOCIAL MEDIA MUST BE VIRAL
    • 68% NEVER HEARD OF THE 1-9-90 RULE
      Ein halbes Prozent aller aktiv gewordenen Nutzer ist für fast zwei Drittel der Editierungen verantwortlich - ein Kreis von nicht einmal 2000 Personen.
      Wikipedia könnte nicht funktionieren ohne diesen harten Kern, die WikipedianerSpiegel 16/2010
    • 84% COMPARE SOCIAL MEDIA PERFORMANCE WITH STANDARD MEDIA MEASURES
    • 76% DON‘T MODERATE SOCIAL MEDIA PROJECTS ACCURATELY (IF AT ALL)
    • ONLY 7% UNDERSTAND THE CRM VALUE OF SOCIAL MEDIA
    • 91% ALLOCATE BUDGETS THE WRONG WAY!
      K
      Social Media
      Traditional Marketing/Media
      t
    • 37% THINK THAT SOCIAL MEDIA IS A MEDIA BUY
    • 53% WERE STEPPING INTO THE GEEK-TRAP
    • 92% ARE NOT AWARE OF THEIR FB DEPENDENCY
      *
      e.g. Like-Value: $0.25
      = $ 361.121,25
    • 71% TAKE EXPENSIVE UPFRONT INVESTMENTS TO SECURE TECHNICAL FUNCTIONALITY
    • ONLY 11% HAVE SOCIAL MEDIA GUIDELINES
    • 86% DON‘T HAVE A CLUE HOW TO HANDLE A SOCIAL MEDIA BACKLASH
      86% DON‘T HAVE MANUALS HOW TO HANDLE A SOCIAL MEDIA BACKLASH
    • ONLY 4% SHARE THEIR SOCIAL MEDIA EXPERIENCE THROUGHOUT THE COMPANY
    • WWW.BSI.AG