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Presentation on the uses & misues of data, embracing illustrations & examples, as presented to the Numis Securities Media Conference in London April 2011

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Facts, Figures & Fictions Presentation to the Numis Securities Media Conference, London April 14 th 2011 by John Billett
[object Object]
Data has been around for ages, but there’s much that’s “new” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Loads of data ,[object Object],[object Object],[object Object]
Loads of views & loads of data ,[object Object],[object Object]
Our freedom to get it wrong ,[object Object],[object Object],[object Object]
[object Object],[object Object]
Buying or selling? 121 153 Japan 1.49 1.82 US 1.06 1.31 Euro Selling Buying Gatwick Currency Exchange
Buying or selling? Spread 23%-26%!! The “average” doesn’t exist! 121 153 Japan Yen 1.49 1.82 US $ 1.06 1.31 Euro Selling Buying Gatwick Currency Exchange
Beware the Average ,[object Object],[object Object]
Beware the Average ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Confusion of Cause & Effect ,[object Object],[object Object],[object Object]
Confusion of Cause & Effect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
False Accuracy ,[object Object],[object Object],[object Object]
Journalists love data fiction ,[object Object],[object Object],[object Object],[object Object]
The Direct Marketing Data Fallacy – Certainty in Fiction #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Direct Marketing Data Fallacy – Certainty in Fiction #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The most common flaw – “The Ecological Fallacy” ,[object Object],[object Object],[object Object]
Conspiracy Theory, Common Sense, Coincidence & Cock Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conspiracy Theory, Common Sense, Coincidence & Cock Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Attribution lies in the eye of the beholder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Words implying “precision” whose reality can be subject to large variation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement & Importance ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reject consumers’ claims & accept consumers’ behaviour ,[object Object],[object Object]
Four widespread data facts ,[object Object],[object Object],[object Object],[object Object]
An arduous route from data to action ,[object Object]
Facts, Figures & Fictions Check List ,[object Object],[object Object]
Facts, Figures & Fictions Check List ,[object Object],[object Object]
Facts, Figures & Fictions Check List ,[object Object],[object Object]
Facts, Figures & Fictions Check List ,[object Object],[object Object]
Facts, Figures & Fictions Presentation to the Numis Securities Media Conference, London April 14 th 2011 by John Billett
References & Acknowledgements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Facts, Figures & Fictions

  • 1. Facts, Figures & Fictions Presentation to the Numis Securities Media Conference, London April 14 th 2011 by John Billett
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  • 8. Buying or selling? 121 153 Japan 1.49 1.82 US 1.06 1.31 Euro Selling Buying Gatwick Currency Exchange
  • 9. Buying or selling? Spread 23%-26%!! The “average” doesn’t exist! 121 153 Japan Yen 1.49 1.82 US $ 1.06 1.31 Euro Selling Buying Gatwick Currency Exchange
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  • 31. Facts, Figures & Fictions Presentation to the Numis Securities Media Conference, London April 14 th 2011 by John Billett
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