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Nike – Marketing Strategies and Social Media
1.
BSI Nike –
Marketing Strategies andSocial Media Marketing 2.0 Conference, Paris 2009
2.
Jointheconversation MARKETING 2.0
CONFERENCE www.marketing2conference.com
3.
15 minutes 15
minutes?
4.
It’s just about
Nike’s mission statement
5.
To bring inspiration
and innovation to every athlete* in the world
6.
*if you have
a body, you are an athlete.
7.
Products
8.
Athletes
9.
Campaigns
10.
Tools
11.
1 year in
nikefootball
12.
We haven’t got
target consumers
13.
New channels to
connect with consumers
14.
It’s not just
about us “serving” the content
15.
Thank you!