Opening of EIA 2014 by Alar Kolk, President, European Innovation Academy

1. European Innovation Academy
4th edition 2014, Nice Sophia Antipolis
Alar Kolk

2. We welcome ca 400 students,
speakers, mentors…
…and professors from 40 countries!

3. EIA hosts the most ambitious students & mentors from
the distinguished universities:
London Business School
TU München
University of Sydney
Stanford University
University of Hamburg
Torino University
UPC
Imperial College London
Fudan University
USST
Queen Mary University of London
Hong Kong City University
Hong Kong University of Science and
Technology
Riga Business School
University of Nice, Sophia Antipolis
University of Stuttgart
Southern Denmark University
Oxford University
UC Berkeley
Aarhus University
Harvard University
University Innsbruck
Wharton, University of Pennsylvania
Truman State University
Santa Clara University
San Jose State University
Leipzig University
Cambridge University
University of Tartu
Tallinn Tech
Tallinn University
The University of British Columbia
EDHEC
Skema
MIT

4. We are grateful for the support from
the great innovators!

6. Optogenetics – a simple procedure that uses surgical
lasers to illuminate select neurons, changing the way
you think and feel … about innovation.

9. Grow Fast or Die

11. 58
Startup
teams
@ EIA
2014

13. 25 000 DAYS LEFT BEFORE YOU DIE…
What You Waiting For?
Start-up Now & Change the World!

15. • I: Ideas
• III: Get customers
• II: Prototype
The Academy
7 – 25 July, weeks 1-3
Start up your business in 15 days!

16. Execution
Idea Without Execution Is A Hobby
Market
Validation
Customer
Validation
Limited
Launch
Global
Launch

17. “Idea without execution is
hallucination.”
― Thomas Edison

18. Innovation is a product or a service
commercialization in the market.

19. Fail fast.
Fail cheap.
Fail early.
Go out to fail.
Follow The Innovation F-word!

20. „Failure is an
event not a
person”.

21. …and You need to practice
Innovators’ Failure
Pitching!!!
Challenge Yourself @ European Innovation
Academy!
Why 90% of
new products
and services
fail…

24. ARE YOU
SOLVING THE RIGHT
PROBLEM?
“If I were given one hour to save the planet, I
would spend 59 minutes defining the problem
and one minute resolving it,” Albert Einstein
Most firms are not and that undermines
their innovation efforts…
Indeed, when developing new products, processes, or even businesses,
most companies aren’t sufficiently rigorous in defining the problems
they’re attempting to solve and articulating why those issues are
important. Without that rigor, organizations miss opportunities, waste
resources, and end up pursuing innovation initiatives that aren’t aligned
with their strategies.

25. Who?
Which new customer segments will emerge
in the next 5 years?
YUPPIES
YUFFIES
MOBY/DOBY
WOOFS
SKIPPIES
SANDWICHERS Adults caught between caring their
children and their older parents
School Kids with Income +
Purchaing Power
Well Off Older Folks
Mom/Dad Older – Baby Younger
Young Urban Failures
Youg Urban Professionals

26. Emergence of Unique Tribes, Markets, Channels & Needs

28. Technology & change…

30. 3D printer & products

31. New York designer
Michael Schmidt and
architect Francis Bitonti
have created a 3D-
printed dress for
burlesque dancer Dita
Von Teese.

32. Tech Couture: 3D printed fashion
In the future you design and print the clothes out at home

33. Engineer Jim Kor has successfully used 3D printing to print
the car, the Urbee.

34. BAE: the parts, which included a cockpit radio cover and
components in the landing gear of the Tornado, were
produced on site at a Royal Air Force base.

36. The MRI and the computer made
1000 images about my brain!

37. EIA startup Fabulonia Ltd.
designed and printed a 3D model.

38. Today we printed out my unborn son:
ultrasound image based 3D model – 11 weeks old embryo

39. British Columbia
company HyperStealth
Biotechnology showed a
functioning prototype of
its new fabric to the U.S.
and Canadian military
this year. The material,
called Quantum Stealth,
bends light waves
around the wearer
without the use of
batteries, mirrors, or
cameras. It blocks the
subject from being seen
by visual means but also
keeps them hidden from
thermal scans and
infrared.
New Normal

40. Usenix Security had a
team of researchers use
off-the-shelf technology
to show how vulnerable
the human brain really
is. With an EEG
(electroencephalograph)
headset attached to the
scalp and software to
figure out what the
neurons firing are trying
to do, it watches for
spikes in brain activity
when the user
recognizes something
like one's ATM PIN
number or a child's face.
New Normal

41. New Normal
New Standards
Japan Railways East Japan Water
Business, installed in its railway
stations vending machines for drinks.
Not only does it serve drinks, it
intelligently suggests and displays what
your sex and age group buy via
statistical data from its database. The
"recognition" is about 75 percent
accurate. The machine is armed with
face and body recognition
camera/software and WiMAX, the new
3.9G wireless communication allowing
its operators to change the display to
meet purchasers' profiles. It is
evidence of how "suggestive selling"
will become more intelligent and
natural in all areas of our daily life.

42. Big data is like teenage sex: everyone talks about it, nobody really
knows how to do it, everyone thinks everyone else is doing it, so
everyone claims they are doing it...

43. I keep saying the sexy job in the next ten years will be
statisticians. People think I'm joking, but who would've
guessed that computer engineers would've been the sexy
job of the 1990s?
- Hal Varian,
chief economist at Google

44. Your digital tattoo is the eternal imprint of data you are leaving behind when you do most
things today. It's like a tattoo because it will stay with you for the rest of your life (and
beyond). The global mega trend I am referring to is the increasing desire by companies,
governments and ourselves to capture and exploit this digital tattoo – the buzz words are
big data and analytics.

45. CAPTURING PRE-CRIMINALS: BIG DATA SET TO MAKE
MINORITY REPORT A REALITY

46. Los Angeles police: using a crime prediction algorithm to
identify likely crime hotspots and arrive before the
criminals, which resulted in a 25% drop in thefts.
See also Lexis Nexis: Social Media Monitor for
patrol officers and investigators

47. Location based services will just explode after
20 years of availability of GPS technology….
….we encourage you to go beyond the “tinder” model….

48. Capabilities for emotion detection is rapidly improving:
Tap the innovation opportunities

49. Japan: Robot Geminoids

51. What could be the innovative solutions today?
Think! Consciousness is uploaded?

52. Towards Technological Singularity

53. • I: Ideas
• III: Get customers
• II: Prototype
The Academy
7 – 25 July, weeks 1-3
Start up your business in 15 days!

54. MOMENT OF TRUTH: 18 JULY 18.00

55. • I: Ideas
• III: Get customers
• II: Prototype
The Academy
7 – 25 July, weeks 1-3
Start up your business in 15 days!

57. Meet the Modern Startup Team
(Michelangelo Meets Einstein)

59. How
Gamificatio
n Is
Impacting
Business &
Innovation?

60. What kind of
gamification
mechanics you plan
to implement in your
startup?

62. …"how you play the game impacts the
show, and the show informs how you play
the game.”
Quantum Break - video game developed by Remedy Entertainment, the
game will feature live-action videos blended with regular gameplay.
Convergence of reality, games & experience

63. INNOVATION 4.0
Innovation 4.0 - the convergence of innovations to Big Data
Analytics, Mobile Platforms, Wearable Technology, Social
Networks, Quantified Self, Visualization, Cloud Computing and
Gamificaton.
The new paradigm shifts innovation from the
offerings to augmented and real time experience-led
innovation.
Innovation 4.0 reflects a “new normal” for a
business and a new basis for competition.

64. “Idea without execution is
hallucination.”
― Thomas Edison

65. Have a mission
that matters
Think big but
start small
Strive for continual
innovation, not instant
perfection
TIPS FOR EXECUTION
The Eight Pillars of Innovation. Susan Wojcicki, VP Google

66. Look for ideas
everywhere
Share
everything
Spark with imagination,
fuel with data
By sharing everything, you
encourage the discussion, exchange
and re-interpretation of ideas, which
can lead to unexpected and innovative outcomes
The Eight Pillars of Innovation. Susan Wojcicki, VP Google

67. Be a platform Never fail to fail
The Eight Pillars of Innovation. Susan Wojcicki, VP Google
We just need to continue to say ‘yes’ and
resist a culture of ‘no’, accept the inevitability of
failures, and continue iterating until we
get things right.

73. Experiment now:
 Customer Validation
 Fundraising
 Customer Creation

74. You have 70 000
thoughts per day!

77. World’s first
ART HACKATHON
for crowdfunding
European Innovation Academy
2014 kick-off
The Art Hackathon aims to foster creativity
& collect some seed funding for EIA startups.

78. Bruce Lee - "Don't fear failure. — Not failure,
but low aim, is the crime.
In great attempts it is glorious even to fail."

79. www.inacademy.eu