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Why KPIs matter?
Fred Krieger | Scoro
Fred Krieger
Serial entrepreneur for 15+ years
Experience in software, media and entertainment
Bootstrapped 5 companies
Songwriter and producer
CEO & Founder of Scoro
s
fred_krieger kriegerfred
The control hub of
your entire company.
5,000+
users
s
16
countries
27
people
Probably Not by Einstein
Not everything that can be counted counts.
Not everything that counts can be counted.
Proactive vs Reactive
MOM Growth
Month-Over-Month

growth rate (%)
s
New MRR

New Monthly Recurring
Revenue (€)
Churn Rate

Rate of customers

leaving/downgrading (%)
GROWTH
How growth rate affects revenue
Month 24
0K
5K
10K
15K
20K
25K
30K
5% 7,5% 10% 15%
28 625
9 850
5 673
3 225
s
Beginning
MRR
New
Customers
Upgrades
Downgrades
Lost
Customers
+10%
-10%
-5%
+20%
Ending
MRR
30% New MRR

15% Churn

15% Net MRR Increase
Growth of a subscription business
}Net MRR
increase
s
New
Customers
Upgrades
Downgrades
Lost
Customers
New MRR Churn
s
New MRR
How to increase MRR
s
Sign up new customers
Upsell existing customers
Target larger customers
Raise prices
How to increase MRR
Sign up new customers
Upsell existing customers
Target larger customers
Raise prices
s
›› New revenue (€)
›› Upsell revenue (€)
›› Avg no of seats (#)
›› Avg price per seat (€)
CHURN
Beginning
MRR
New
Customers
Upgrades Downgrades
Lost
Customers
+5%
-10%
-5%
+10%
Ending
MRR
15% MRR Growth

15% Churn

0% Net MRR Increase
Why is churn so important?
s
How to fight churn
s
Solve relevant problems
Monitor engagement
Offer great support
Ensure high quality
How to fight churn
s
›› Features used (# or %)
›› Users logged in daily (%)
›› Avg time to resolve issues (h)
›› Bugs reported (#)
Solve relevant problems
Monitor engagement
Offer great support
Ensure high quality
My Dashboard
Calendar Tasks Contacts Projects Marketing Quotes Deals Invoices
Start your free trial at www.scoro.com
sFred Krieger |
Thank you. fred_krieger
kriegerfred
www.scoro.com

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