Software localization can be hard. Whether you're a start-up hoping to conquer the world or an enterprise software company managing hundreds of releases a year, the pitfalls in creating world-ready software are legion. From ensuring basic internationalization, to deciding where in the world they want their software to be, to getting software to speak users' language in just the right way, software publishers face formidable challenges. This session provides you with a path to overcome those challenges. Melissa Biggs (Informatica) and Martin Guttinger (VMware), participated in a discussion led by SDL's Jessica Roland, and can guide you on the goals and best practices to get started. They shared critical success factors as well as hard lessons learned from long experience. Session attendees will get a concrete understanding of what it takes to create a truly global software experience for customers, from steps to take through tools to use. This presentation was given at Information Development World on October 1, 2015.