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10 Social Trend to watch in 2011
1. JUNE 7 INBOUND MARKETING SUMMIT 2011 Peter Gollan @Factory16 @Vitrue #IMS11 10 SOCIAL TRENDS TO WATCH IN 2011
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10. SOCIAL COMMERCE Facebook Credits:Used to purchase real-world goods and required as a payment option for virtual goods on the Facebook PlatformSocial Ordering:e-Commerce living in a social environmentGaming Commerce:Virtual currency to purchase virtual goods in a social game @Factory16 @Vitrue #IMS11 #4
11. SOCIAL COMMERCE Pay By MobileCombine Mobile Payments with Customer Loyalty CardRewardsDriving Repeat Business and EngagementEase of UsePoS, Rewards and Card Refill All Simple Process @Factory16 @Vitrue #IMS11
12. SOCIAL COMMERCE Gaming CommerceVirtual Currency for Virtual GoodsSocial Ordering:e-Commerce living in a social environmentGaming Commerce:Virtual currency to purchase virtual goods in a social game @Factory16 @Vitrue #IMS11
22. WHO WE ARE Vitrue is a Leading Provider of Social Media Marketing Software that Help Brands Manage Their Communities and Publish Content to Those Communities @Factory16 @Vitrue #IMS11
23. FREE TRIAL As a Special Offer to All Inbound Marketing Summit Attendees, We are Excited to Offer a FREE 14-Day Trial. Contact [email_address] for More Details! @Factory16 @Vitrue #IMS11
24. THANK YOU Peter Gollan Director of Marketing [email_address] @Factory16
Editor's Notes
as social continues to emerge and become mainstream networks like FB and Twitter will remain dominant players... but look for other niche networks to develop to serve as the bigger channels become more crowded and noisy. 40% of FB users follow a brand, while only 25% follow a brand on Twitter baracudda networks= b2b
starbucks is offering a pay-by-mobile option that allows you to scan a barcode on your iphone. barcode is linked to a reloadable starbucks card
Black Knight- streaming movies via FB, 6.5mill fans Dennys- YouTube, 237k+ fans....mini series placed inside a denny’s restaurant (think talk show in a diner booth) iTunes- Katy Perry Release, 12 Million fans, streaming on all iOS phones/devices Gaga- Zynga game, gaga meets farmville Samsung- 147k+ fans Brands have begun launching new products and offerings to social channels firstEncourages your brand advocates to share with their social graph Recognition that having fans is not the end goal; delivering meaningful content is
“ into now” is the app that listens to what you’re watching or listening to and tells you what people are saying “ greys anatomy” has an app that syncs with what you’re watching to let you engage with the ‘greys’ community get glue and miso are the major players in entertainment checkin apps
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