Storage as part of IBM's strategy: value for partners

1. 10 de diciembrede 2014El almacenamientoen la estrategiade IBMImportanciapara el canalIñigoOsoroIturbeDirector, Global Business PartnersIBM SPGIiosoro

2. IBM Confidential
© 2014 IBM Corporation
IBM Global Business Partners
La DisrupciónquerepresentaCAMSS
Analytics
Social
Mobile
Cloud
Security
Analytics
Cloud
Mobile
Social
Security
CONVERGENCIA
DISRUPCIONSOCIEDAD DIGITAL
Nuevos Modelos de Negocio
Systems of Record
Systems of Insight
Enterprise Innovation
Systems of Engagement
Pervasive Security Intelligence
Enabled by CloudTECNOLÓGICA
The new IT Systems Paradigm: SoE-SoI-SoR

3. © 2014 IBM Corporation
3
Category Intersections represents the fastest growing opportunities, though still limited in size in 2015
Source:GMV CAMS 2H14 Non-Overlapped Pivot (CAMS 22)
INTERSECTIONS
$1.9 Opportunity in 2015, +22.2% CAGR18/15
MAIN CATEGORIES
$5.4B(*), +7.4% CAGR18/15
(*) CAMS TOTAL opportunity represents the sums of opportunities per category without overlaps

4. Survey results suggest 61% of enterprise technology projects are now funded by the business rather than the IT department.
the growth rate of IT spending by groups outside of IT than in IT from 2014 to 2017.
2.5x
Quiénesel cliente?
IBM CONFIDENTIAL 2014 4
61%

5. 5
El Mercado confluyehaciael dato

6. The IBM strategy

7. 1,000,000,000,000
4/5ths
2.5B
gigabytes of new data generated every day.
3x
500M
$187B
2.5
petabytes of data is collected every hour by a major retailer.
IBM CONFIDENTIAL 2014 7
connected objects
and devices on the planet generating data by 2015.
increase in data- transmitting transistors per human by 2017.
of the world’s data is
unstructured. Audio. Video. RFID data. Blogs. Tweets. All represent new areas to mine for insights.
DVDs worth of data
is generated daily.
potential market in 2015.
SHIFTS IN THE WORLD
Data is becoming the world’s new natural resource.

8. IBM CONFIDENTIAL 2014 8
OUR POINT OF VIEW
Data is the new basis of
competitive advantage:
To drive business outcomes, you need to apply more sophisticated analytics across more disparate data sources in more parts of your organization.
To capture the time value
of data, you need to develop ‘speedof insight’ and ‘speed
of action’as core differentiators.
To change the game in your industry or profession, you will increasingly need cognitive capability.

9. $1B
$1B
$24B
$7B
We are making markets by transforming industries and professions with data.
$17B
34+
9
IBM CONFIDENTIAL 2014
INVESTMENT
invested to date
to build IBM’s capabilities in Big Data & Analytics.
in Flash technology,
providing industry-leading speed and efficiency to enable data to be real-time ready for analytics.
in Big Data & Analytics acquisitions, including:
cumulative organic development since 2005.
to establish the
IBM Watson Group, dedicating 2,000 professionals to
the effort. Includes
$100 million to enable an ecosystem of entrepreneurs
and partners.
acquired companies

10. IBM addresses Big Data needs
WATSON FOUNDATIONS
Sales Marketing Finance Risk Operations Fraud IT HR
IBM Watson™ and Industry Solutions
SOLUTIONS
CONSULTING AND IMPLEMENTATION SERVICES
BIG DATA & ANALYTICS INFRASTRUCTURE
Decision
Management
Planning &
Forecasting
Discovery &
Exploration
Business Intelligence & Predictive Analytics
Content
Analytics
Information Integration & Governance
Data Mgmt &
Warehouse
Hadoop
System
Stream
Computing
Content
Management
Watson Foundations
the right offering
IBM Bigdata Architecture
the right architecture

11. El futuro:GTO 2014. cuandoCloudconocióaAnalytics
Innovaciónparacumplirlasexpectativascambiantesde los consumidoresy nuestrafuerzade trabajo
Transformacióndel negociomediantelos datos
Transformaciónde IT y de los serviciosde alto valor a travésde Cloud

12. 12
Cloud 3.0 se convierte en el hogar de los Sistemas de
Conocimiento
Transformación
Industrial
DevOps,
Agilidad
Reducción
de Capex
Cloud 1.0 Cloud 2.0 Cloud 3.0
Data
Scientist
Analista
de
Negocio
CXO
Industry Analytics Cloud
La Seguridad y Cumplimiento en los
Sistemas de Insight se están
convirtiendo en fundamentales
Reto 1 Reto 2 Reto 3
Controles de
seguridad
fragmentados
y complejos
Amenazas y
atacantes
sofisticados
Superficie de
ataque más
amplia debida
a sistemas
más ágiles
Sistemas de Insight
El Dato se origina en la Cloud
So
R
So
E
Las cargas de trabajo de los Sistemas
de Insight crean tráfico este-oeste en el
CPD y a menudo requieren
almacenamiento masivo de baja latencia
y amplios requerimientos de memoria
A A
~5:1
A A A
S S S
S
S S
S
S
AR AR
CR CR
A A A A A A
~40:1
~200:1
S
S
AR AR
S
A

13. IBM Confidential
© 2014 IBM Corporation
IBM Global Business Partners
0
50
100
13
Retosy Oportunidadesen el mercadode Gestiónde la Información
Demandacrecientede datosintegradosy análisisen el momentoen el quese necesita
del tiempoinvertidoen proyectosrelacionadoscon datosse gastaen identificar, limpiare integrardatos
Las empresasse apoyancadavezmásen almacenamientoCloud
Madurezde lasredessemánticasy analíticaasociada
Growth of Semantic Networks
Billions of Facts, Millions of ThingsAll being classified into consistent ontologies
0
200
400
600
800
1990
2007
2009
2011
2013
# Topics ( in Millions)
Year
Year
Revenue (Billions)
Global Cloud Storage
(CAGR=40.2%)
WW Storage Systems
(CAGR=4.5%)
WW Storage Systems & Cloud Storage Revenue Estimates
La expansiónde datosintensificalos problemasde riesgoy costesde la información
Cost-to- Value Gap
Risk-to-Value Gap
Cost
Risk
Value
Time
% Change
Information Economics
ServiciosGestionadosde Datos

14. IBM Confidential
© 2014 IBM Corporation
IBM Global Business Partners
Semantically consistent, virtualized data & information access
Integrate, Curate, Transform, Contextualize
ILM
Entities, Attributes, Relationships, Views, Dictionaries
REST (HTTP), JSON/XML, SQL/SPARQL
ODBC, JDBC, GPFS, HDFS, SPL, SPARQL, ..
InformaciónGestionada
Cloud 3.0
14
ServiciosGestionadosde DatosServiciosbasadosen cloud queintegran, limpian, y gestionanlos datoscorporativosinternosy externos, en cloud, on premise e híbridos
Middleware Gestionado
InfraestructuraGestionada
Applications
SolucionesGestionadas
Coordinated provisioning, security, availability
Composable, self-tuned infrastructure
Giraph
MongoDB

15. Micro Cloud solucionaproblemasen múltiplesindustrias
A veceslos datosson demasiadograndesparaser movidos
Cloud-Based NetworksMicro Cloud: moviendola computacióna los datosVariables Clave: Securitdad, Cumplimiento, latencia, anchode banda, y big data
Transfer Capacity (Mbps)
Datacanmove to cloud
Computehasto move
Airport Telemetry
Oil rigs
Telco Public Surveillance
RetailSurveillance
UAVs inDefense
100K
100
0.1
0.1
100K
Data Generation Rate (Mbps)
100
Industria
Problema
Banking & Finance
Regulatory restrictions
Size of data
Retail
Limited bandwidth link to stores
Education
Latency and bandwidth of overseas linksLack of IT skills
Defense
Latency and bandwidth of satellite linksVolume of data and lack of IT skills
Telecom
Backhaul congestion Power on hand-held devices
15

16. IBM Confidential
© 2014 IBM Corporation
IBM Global Business Partners
El retode la transformaciónpara el canal…de almacenamiento
OnPremise IT –IaaS -SaaS -PaaS -BaaS
Partnering
Transforming
1.Cómo hago almacenamiento como servicio?
2.Expando mi negocio hacia áreas colateralescomo ?
•Seguridad
•Cloud
3.Subo en la cadena de valor y entro en Big Data?

17. IBM Confidential
© 2014 IBM Corporation
IBM Global Business Partners
AnalyticsAppliances
Almacenamiento
InformationManagement
InformationIntegration
Reporting& Analysis
Content Management
Business Intelligence
PredictiveAnalytics
Risk& FraudManagement
CustomerAnalytics
El Caminode los partners de almacenamientohaciaBig Data