Six Enterprise Cloud Adoption
Patterns
ianmas@amazon.com
@IanMmmm
Ian Massingham - Technical Evangelist
What’s in this talk?
What is Cloud Computing & how did Amazon get into it?

Why are businesses adopting it so quickly?

Si...
What is Cloud Computing?
How did Amazon…
… get into Cloud Computing?
Consumer
Business

Tens of millions of active
customer accounts

8 countries:
US, UK, Germany, Japan,
France, Canada, Chin...
AWS Mission
Enable businesses and
developers to use web
services* to build scalable,
sophisticated applications.


*What p...
Why are companies adopting cloud
computing and AWS so quickly?
The primary reason businesses are moving
so quickly to AWS and the cloud
#1: Agility
A broad and deep platform helps customers"
build sophisticated, scalable applications
#2: Platform Breadth
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net
 OpsWorks
 CloudFormation
Containers & Deployment
(PaaS)
M...
Support
 Certification
Training
Professional Services
Technology Partners
 Consulting Partners
 AWS Marketplace
Ecosystem
E...
10 regions
26 availability zones
46 edge locations
Go Global in Minutes
#3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t have to
Trade Capex for
variable expense
1
Pricing model
choice to support
variable & stable
workloads
On-demand!
Reserved!
Spot
3...
Startups on AWS
Enterprises on AWS
Six common patterns for "
Enterprise Cloud Adoption
70% reduction in"
operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP
 SAP
...
#2: New Workloads
Product
prototyping 











& design
Audience
management &
creative design
Hotel booking
engine
Biol...
#3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries...
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration bac...
#5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2...
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost...
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…!
operating data centers is
not one of th...
Join us at AWS Summit London on 30 April
aws.amazon.com/aws-summit-2014/london

AWS_UKI
Thank You
ianmas@amazon.com
@IanMmmm
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Partner Event Slides - 24 April 2014

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Slides from the partner event that I spoke at on the 24 April 2014. Includes and introduction to AWS and details of common adoption patterns for Enterprises that are moving to the cloud

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  • no script
  • 2nd big reason people are moving so fast to the cloud is breadth of services/features/geo AWS has
    If want to build new businesses from scratch or move some/all workloads to cloud, need a broad array of services and features to make this happen and not have to piecemeal it
  •  And, the Cloud isn’t in one or two regions in the world
    Talk to ability to run in 10 regions in minutes, including in our newest region in China, which is available in limited preview.
  • Transition to price reductions
  • DropBox
    Pinterest
    AirBnB
    Instagram
    Flipboard
  • Shell
    Netflix
    Samsung
    GE
    Philips
    Pfizer
    Bristol-Myers Squibb
    Intuit
    CBA
    Suncorp
  • GE: A new manufacturing collaboration application, which allows GE engineers to collaborate on materials, models, simulation, and equipment in an ITAR-compliant environment on AWS.
    Expedia
    Qantas Group
    Vodafone Italy
    Adobe Systems
    Ubisoft
  • SunPower Corporation:
    A leading global solar technology and energy solutions provider,
    Uses AWS to help meet compliance requirements for disaster recovery, enabling SunPower to successfully expand into the leasing market.
    The company also saves $120,000 annually over using a traditional hosting provider.
  • BMS: used Amazon's services to build a research cloud.
    Gives these scientists the ability to run thousands and thousands of clinical trial simulations so they can optimize design. This allows them to reduce the number of human subjects used in a study, reducing its length and frequency of data collection, and ultimately cost to conduct.
  • Significant portions of the Wall Street Journal, dozens of mobile and tablet apps worldwide, along with back-office apps are migrating from traditional, statically provisioned data centers, resulting in a 9X increase in AWS usage in the past 12 months.
    APIs made it possible to integrate with their legacy technologies, without concern for what it was developed in.
    Share development globally, in minutes, using CloudFormation.
    After evaluating the infrastructure and making the business case internally, News Corp, and their parent company, are migrating 3000 applications by the end of January 2015, resulting in a global saving of $100M in infrastructure costs.
  • TRANSITION: Charles Philips, CEO from Infor
  • Partner Event Slides - 24 April 2014

    1. 1. Six Enterprise Cloud Adoption Patterns ianmas@amazon.com @IanMmmm Ian Massingham - Technical Evangelist
    2. 2. What’s in this talk? What is Cloud Computing & how did Amazon get into it? Why are businesses adopting it so quickly? Six common patterns for Enterprise Cloud Adoption
    3. 3. What is Cloud Computing?
    4. 4. How did Amazon… … get into Cloud Computing?
    5. 5. Consumer Business Tens of millions of active customer accounts 8 countries: US, UK, Germany, Japan, France, Canada, China, Italy Seller Business Sell on Amazon websites Use Amazon technology for your own retail website Leverage Amazon’s massive fulfilment center network IT Infrastructure Business Cloud computing infrastructure for hosting web-scale solutions Hundreds of thousands of registered customers in over 190 countries
    6. 6. AWS Mission Enable businesses and developers to use web services* to build scalable, sophisticated applications. *What people now call ‘the cloud’
    7. 7. Why are companies adopting cloud computing and AWS so quickly?
    8. 8. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
    9. 9. A broad and deep platform helps customers" build sophisticated, scalable applications #2: Platform Breadth
    10. 10. Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & Administration IAM CloudWatch CloudTrail APIs and SDKs Management Console Cloud HSM Command Line Interface Direct Connect Route 53 VPC Networking Analytics Data Pipeline Redshift EMR Kinesis SWF SNS SQS CloudSearch SES AppStream CloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage Gateway S3 EBS Glacier Import/Export DynamoDB ElastiCache Storage Compute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load Balancer EC2 Auto Scaling
    11. 11. Support Certification Training Professional Services Technology Partners Consulting Partners AWS Marketplace Ecosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & Administration IAM CloudWatch CloudTrail APIs and SDKs Management Console Cloud HSM Command Line Interface Direct Connect Route 53 VPC Networking Analytics Data Pipeline Redshift EMR Kinesis SWF SNS SQS CloudSearch SES AppStream CloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage Gateway S3 EBS Glacier Import/Export DynamoDB ElastiCache Storage Compute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load Balancer EC2 Auto Scaling
    12. 12. 10 regions 26 availability zones 46 edge locations Go Global in Minutes
    13. 13. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
    14. 14. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand! Reserved! Spot 3 Save more money as you grow bigger Tiered pricing! Volume discounts! Custom pricing 4 Economies-of-scale provide lower costs than companies can do on their own 2 42 price reductions since 2006! #4: Cost Savings and Flexibility
    15. 15. Startups on AWS
    16. 16. Enterprises on AWS
    17. 17. Six common patterns for " Enterprise Cloud Adoption
    18. 18. 70% reduction in" operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle
    19. 19. #2: New Workloads Product prototyping 
 
 
 
 
 
 & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile games Mobile music discovery
    20. 20. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
    21. 21. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
    22. 22. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
    23. 23. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
    24. 24. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things…! operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating ! to AWS in 18 months
    25. 25. Join us at AWS Summit London on 30 April aws.amazon.com/aws-summit-2014/london AWS_UKI
    26. 26. Thank You ianmas@amazon.com @IanMmmm

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