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City Branding Cruise - Edgars Strolis, Digibrand

City Branding Cruise - Edgars Strolis, Digibrand



Pilsētas zīmola veidošanu un uzturēšanu, izmantojot mobilā interneta un aplikāciju sniegtās priekšrocības. Edgars Strolis, Digibrand

Pilsētas zīmola veidošanu un uzturēšanu, izmantojot mobilā interneta un aplikāciju sniegtās priekšrocības. Edgars Strolis, Digibrand



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    City Branding Cruise - Edgars Strolis, Digibrand City Branding Cruise - Edgars Strolis, Digibrand Presentation Transcript

    • City Branding CruiseHelsinki-Stockholm-Tallinn [2012]
    • Digital & Internet marketingplatform between Eastern andWestern Europe Digital & Internet marketing quality standardsDevelopment of digitalmarketing industry inBaltic countries Networking EventsSeminars WorkshopsExhibitions Conferences iLive 2013 – International Digital & Internet MarketingMonthly webinars on different topics Conference & Expo Latvian Digital marketing asociation
    • PORTABLE CITYMobile applications – Explore the city from the users point of view
    • Mobile OS technology Mobile Web Mobile City APP Mobile Social City APP Picture from mashable.com
    • Mobile OS technology Picture from redbubble.com
    • Devices develops,possibilities develops Picture from redbubble.com
    • More OSSystems developes
    • It’s not a phone anymore,It is powerful network device! Picture: LG Optimus Vu 2
    • More than a third of European holidaymakers say that good mobile data coverage isa determining factor when choosing a destination, with 86% expecting wirelessconnectivity at their hotels to feed their "online addiction." The finding comes fromresearch conducted by leader in fabric networking, Brocade, which points to a seachange in the holidaying patterns of increasingly well-connected Europeantravelers. Some 95% of the respondents admitted taking their mobile devices on holiday, and they are as likely to use them for work as for personal use.
    • SmartPhoneTravelDailyNews, July 2012 datashows, that about 90% city guestsuse smartphones to access internetduring the travel.Rest 10% laptops and tablets users Tablet Notebook
    • Printed maps become a history.More people use smartphones tonavigate in real time. 47.6% of mobile subscribers in the EU5 have used a smartphone in the 3 months ending March 2012, while 41.4% used a pre-installed application, according to an USED SMARTPHONE overview by comScore of the mobile and connected device landscape - France: 44.7% across five leading European markets - Germany: 41.0% (France, Germany, Italy, Spain, and - Italy: 45.3% the UK). - Spain: 55.2% - UK: 55.0% USED APPLICATION (excl. pre-installed) - France: 37.4% - Germany: 37.1% - Italy: 35.3% - Spain: 47.1% - UK: 52.2%
    • City should be visible through the smartphoneIf not – you lose traffic
    • Mobile Web
    • Past – WAP versionsToday – mobile web versionsWhy mobile web? Content is suitable for different mobile scrfeen resolutions and aspect ratios. Mobile content is suitable for different smartphone OS . For example, flash content is replaced with video or GIF animation. It is a big challenge for designer to create adaptive design for different devices.
    • Why mobile? Fast download.Mobile web is more lighter then desctop versions Web-page is mobile (accessible)Web-page can reach people anywhere where is mobile network Easy to getUser don’t need to download, install or launch application. It is available instandart browser. Additional functionalityContent is extended with functionality which is possible only for mobile phones(GPS, voice, apps, contacts etc.)
    • - Direct call- Download application- Reservations / payments
    • Reach is important factor for mobile web.Notably for city web-page.It is important to create web-page version also for city guests. Iphone OS
    • Mobile city App
    • There are lots of applications that come with the navigationfunction.The majority of them are free which almost always means thatthey are going to be filled with advertisements.Some Applications are developed for specific regions.
    • Streetmuseum gives you a unique augmented reality touraround London.Select a destination from our London mapor use your GPS to locate an image near you. Hold yourcamera up to the present day street scene and see thesame London location appear on your screen, offering youa window through time. Want to know more? Simply tapthe info button for historical facts.www.museumoflondon.org.uk
    • By using this application, city guest goes out to thestreet. Whole city becomes a museum.
    • Augmented Reality AppWhat is Wikitude?The Wikitude World Browser is your “third eye” and allowsyou to see things you wouldn’t normally see. Wikitude’sAugmented Reality connects you with the world aroundyou in a completely new way. By using the camera, simplyhold up your smartphone and engage with your immediatesurroundings. See places, discover people, play games – allthrough your camera’s field of vision – a truly exciting andimmersive experience..
    • Augmented Reality App Favorites: Organize Featured: Updated Categories: Find the your Worlds regularly to highlight Worlds you are according to your what’s new and looking for in the preferences & interesting new category list lifestyle
    • Augmented Reality App
    • Augmented Reality AppAugumented Reality App - more involvement. It gives moreattractive user experience, but short-term results.(adults also like to play games, but they also get bored)
    • Mobile social city App
    • Foursquare most popular location based mobile app Community: Over 25 million people worldwide Over 2.5 billion check-ins, with millions more every day
    • What is Foursquare?Foursquare is a free app that helps you and your friendsmake the most of where you are. When youre out andabout, use Foursquare to share and save the places youvisit. And, when youre looking for inspiration for what todo next, well give you personalized recommendations anddeals based on where you, your friends, and people withyour tastes have been.Whether youre setting off on a trip around the world,coordinating a night out with friends, or trying to pick outthe best dish at your local restaurant, Foursquare is theperfect companion.
    • Foursquare funciontality: Users profile Real time location Venue pages User comments about places Add a new place (venue)
    • Users can check interesting geographical destinations, including allneccessary information (address, decription, etc.).Other users can add more content to the place. Comments, images.They keep information fresh. Also users can add todo lists.
    • Users can leavefeedback.What happens inFoursquare stayseverywhere. It isintegrated with othersocial networks, likeFacebook and Twitter.
    • User feedback generates more attention. It can be as arecomendation. Positive or negative.
    • Little bit of city statistics.London foursquare statistics.51% of users spreads Foursquare activities to othernetworks.
    • Little bit of city statistics.London foursquare statistics.User can see TOP places, get more information anddiscover each venue more detailed with map location,images and other users comments.
    • ..resume
    • Augmented Reality Mobile App More for the surprise. International Apps usually are kept for later use.Mobile AppGood solution for guests.Needs to be installed andusually uninstalled after leaving. CITY Mobile Web Always available source of actual information (call, reservations u.c.) Social Mobile App For daily use with actual information. Can be used in different cities.
    • Thank You!Strategic plannerEdgars Strolisedgars@digibrand.lv+371 20306700 - strolis