1. 18th World EdITorS ForUM
Session: The steps towards a successful tablet application
Title: Bringing Stories To life
Speaker: Béla E. Papp
Mark your calendar
64th World NEWSPaPEr CoNgrESS
19th World EdITorS ForUM
Vienna, Reed Messe Wien
www.wan-ifra.org/kiev2012

2. Ringier Studios
- Bringing Stories To Life
Bela Papp
Ringier Studios, Inc.
WEF, October 14 2011

3. Today’s story
Who is Ringier?
Market stuff
Ringier Studios – a business all about apps
Learnings so far
Where we want to grow
Q&A

4. Ringier Group Moving Minds

5. Ringier Group
 Founded by Johann Ringier in 1833 in Zofingen
 Integrated multinational media company with global presence
- Media brands in print, TV, radio and online
- Over 120 newspapers and magazines
 7,700 employees worldwide
 Key strategy in building
capabilities in digital sector
Magazines
Newspapers

6. Forecasts Underestimate the Potential

7. Speed of light!
 Tablets are the fastest growing mobile device in history. In 3 years,
there will be 440 million tablet users worldwide.
Source: Apple; JP Morgan

8. Hundreds of devices, ONE iPad

9. This baby’s coming to an office near you

10. Men were first, will end up last
Mostly Men (for now) Getting Younger

11. Apps Matter
 The tablet is more than just a new device in the ecosystem. It is
changing the way people interact with content – and each other.
Apple will make $15BN
in App Store revenue in
2011, 3X 2010
Source: Apple

12. Tablets Are Driving Commerce
 Retailers report that half of mobile traffic is coming from tablets and
21% of the mobile commerce coming from tablets.
60% of tablet owners
say they use them to
shop online
Source: Forrester
© RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL

13. The App Opportunity
 Tablet Apps are an interactive experience which engage customers,
build brand awareness, reinforce brand loyalty, drive commerce, build
a customer base, and encourage community interaction.
Capitalize on tablet Create highly engaging Drive Advocacy
users by engaging Apps to foster loyalty through WOM: tablets
customers with brand among tablet users, are inherently social,
relevant and tablet reinforce brand portable and wired
specific experiences message (facebook, twitter)
© RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL

14. Our Vision: Be A Leading App Provider
Ringier Studios
Target audience in key verticals such
as Health & Beauty, DIY, Movies/TV,
Fitness and Travel
Be present with light apps, games and
content and drive discovery and
adoption
Education for heavier and/or more
serious use (Community)
Platform for advertisers to engage/
interact/educate their consumers
Consumers Advertisers
 35% of tablet users no longer us PCs Q1 2011 saw for the first time, ad dollars shift from
 34% use tablet more than watching TV traditional media to mobile
 39% users say tablet ads are interesting Marketers anxious to use new medium
USA Today Tablet App received $50 CPM (vs $10
CPM for web app)

15. Bringing Stories to Life in an Amazing Way

16. What Do We Do?
 Diashows
 Audios Slideshows
 Sliders
Digital Format Production  360 Panorama Pictures
 Morphing
 Timelapses
 3D Animation
 Interactive Graphics
 Video Infographics
 Magic Glasses

17. Excellence in Journalism
 Core philosophy of Ringier is excellent journalism: the quality of the content is
what counts.
 We inform, entertain and educate
 We take our role as opinion-makers and businesses seriously and see it
through to conclusion. We are aware of our responsibility to society.

18. Innovative and Specialized Technology
 Ringier Interface Publication System
- Proprietary CMS optimized for magazine and app workflows
- Multi-screen, multi-OS
- No programming skills required for creation
- Drag & Drop
- Fast creation of multimedia, game or utility App

19. The Products

20.  Demos

21. We amaze
www.ringierstudios.com

22. THANK YOU