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Publishing and designing ILRI’s research products

Apollo Habtamu, Emaelaf Kebede, Meron Mulatu, Muthoni Njiru,
   Peter Ballantyne, Tesfaye Jemaneh and Zerihun Sewunet

                      ILRI Komms Klinic
                     30 November 2012
The Komms Klinics approach

• Away from (just) tools, into communication
  processes

• Six broad communication areas

• Tools are still part of the picture

• Awareness raising and hands-on training
  sessions

• More trainers, more trainees
The Komms Klinics approach
Overview
‘Publication’ life cycle
Introduction

• ILRI produces a wide range of ‘publications’ in different
web sites
  formats                              posters
                     books

       flyers              posters            brochures
                software             images
                        datasets
                                        reports
                    presentations
  audio
                videos
Getting ILRI knowledge out …

• Institutional strategy – guidance
• Publishing committee – quality control
• Deliver services across ILRI – production, design,
  publishing …
Institutional strategy

        http://mahider.ilri.org/handle/10568/17220
ILRI aims to achieve:
•   High scientific quality to address development challenges.
• Optimum editorial quality and style for the intended purpose.
• Maximum accessibility of our outputs to various audiences.
• Staff enabled to document and share their knowledge in various ways and
  forms.
• Clear and easy to follow processes and guidelines from knowledge creation
  to communication and use.
• Innovative use of emerging science communication tools and media that
  help us reach these and other institutional aims.
Open license for all products




The Document has a Creative Commons license. You are free to re-use or distribute this work, provided credit is given to ILRI.
Publishing committee

Members from across ILRI
• Oversees ILRI’s own scientific publishing activities
• Internal quality control / review process for our
  scientific publications
• Approves publications in science series
• Advises KMIS on policies and guidelines for
  publishing
• Reports to Management Committee
‘Editorial and publishing’ teams


• Organizes copy editing, design, layout, printing
  and distribution of different ILRI ‘publications’
• Provides guidelines and templates and ensures
  that ILRI style guidelines are followed
• Communicates and
   disseminates ILRI
   products
A wide ‘pool’ of expertise


• Communication people across ILRI
    • Themes, PA, KMIS

• A ‘pool’ of external editorial resources

http://ilri-comms.wikispaces.com/Editorial+resources
The expertise

•Emaelaf – publishing process, scheduling, planning , …
•Apollo – graphics and design, posters, printing , …
•Muthoni – graphics, design, exhibits, printing , …
•Meron – design, brochures, publications , …
•Tesfaye – copy editing, ILRI style , …
•Zerihun – design, multimedia, publications , …
•Susan – media, public awareness , …
•Peter – e-publishing, licenses, …
•Tezira, Jane, Evelyn, Albert, Fanos, Ethel : ‘embedded’ multi-taskers in themes
Printing and distribution
Getting the knowledge out …



•   E-publishing and indexing of reports
    via Mahider (Google as well; CGSpace
    if the project is bigger than ILRI)
•   Multimedia published on specific
    platforms (slideshare, blip.tv, flickr,
    etc)
•   Email alerts and blog announcements
    to stay updated
•   Limited print distribution; we need a
    mailing list for any bulk distribution.
•   InfoCentre distributes across ILRI
Mahider and CGSpace – the e-publishing
 platform


  7
  8
  0
  0

titles
Style Guide for Editors
      and Writers
Style Guide


• Spelling and terminology - British English and usage
• Acronyms and abbreviations - dry matter (DM), tonnes (t)
• Units - cm, mm, g, ha
• Time - 0830 hours 1200 hours
• Etc
          http://ilri-comms.wikispaces.com/publishing
“You can't judge a book by it's cover but you can
sure sell a bunch of books if you have a good one.”

                                     Jayce O'Neal
Design and Layout
We Produce



• Research Reports




• Discussion Papers




• Project Reports
Corporate publications



Calendar

Corporate report

Strategy

Financial report
Documents…..

• Policy Briefs (4 pages)
• Research Briefs (4 pages)



• Project Profiles (2 pages)
• Project Brochures (4 pages)



• Institutional Flyers (2 pages)
Communication materials …

• Kampus kalendars
• Yearplanner
• ‘Daily Tail’
• Calendar
• Institutional Flyers
• ‘Advertizing’
Multimedia


Posters – scientific

Posters - general

Photos

CDROM/DVD

Films

Video
Designs – logo’s …
Designs – banners, stationery …
Resources


Online:

Wiki: http://ilri-comms.wikispaces.com/publishing

Website: http://www.ilri.org/Publishing

Mahider: http://mahider.ilri.org/handle/10568/1

FAQ: http://ilri-comms.wikispaces.com/Communications+support
House Style
Undergoing a revamp …


Updated typeface

Refreshed publication designs

Updated guidelines and templates and blurbs

ILRI and CGIAR

January 2013 ready to go
ILRI house style

ILRI’s logo and branding is used          Our corporate identity is
to portray the institution’s         manifested by a distinct look
identity, aims and objectives.         and feel that enhances our
                                   work, inputs and shared values.


ILRI’s corporate identity          The identity is used in our logo,
includes a logo, branding               letterhead, business cards,
application, color palette, page    science posters, science PPTs,
layouts, type faces and                  display posters, corporate
templates.                                 displays, folders, inserts,
                                                     envelopes, etc.
ILRI Logo


ILRI has two logo variations, the ILRI logo and the ILRI design element.


•ILRI logo:

       •   Used to aid and promote instant public recognition on material
           that involves or produced by ILRI.
       •   It is familiar to staff, donors, research partners, and other stakeholders.
           File formats can be downloaded on the ILRI comms wiki
           http://ilri-comms.wikispaces.com/ILRILogo

•ILRI design element :

Solely produced and developed by ILRI designers to aid and promote instant public recognition. Very limited

use!
ILRI Logo usage

Versions are available in full colour, black and reversed (white). Below
are illustrations for easy reference.




                 How to use




                Correct            Wrong                 Wrong
ILRI typefaces

 ILRI’s three typefaces

 Optima
 Used by ILRI graphic designers for ILRI
 corporate materials
 financial report, annual report, institutional posters, calendars etc


 Gill Sans
 Used in general material for researcher and
 scientists at ILRI
 Example: Project profiles, publication series,
 scientific posters etc

 Calibri
 Used in all online materials
 Example: PowerPoint presentations
ILRI colour palette

• The corporate color is burgundy, which is enhanced by the use of grey,
  black, white and cream.
                                      Burgundy
                                      Pantone 505

                                       White

                                     Light gray
                                     20% black
                                        Black

                                      Dark Gray
                                      50%black
                                      Pantone
                                     Cool gray 11
                                       Cream
                                     Pantone XX
CGIAR Branding




EVERYTHING needs to show a CGIAR or a CRP logo

http://www.cgiar.org/resources/
ILRI standard ‘blurbs’


Long and short [new with new strategy]

On all publications

In our email signatures

Tagline ‘better lives through livestock’
Coming soon!



January 2013

Guidelines, templates, new designs, style guide ……
Exhibits and Events


• ILRI takes part in a number of workshops and
   events annually. We support these event by
   showcasing ILRI work at exhibits and stands.
• It is an excellent way to engage with our
   stakeholders.
• We assist in producing scientific posters and
   promotional material in our graphics units in
   Nairobi and Addis campuses.
• Exhibit support is available upon request to
   staff.
Who to contact …

•Emaelaf – publishing process, scheduling, planning , …
•Apollo – graphics and design, posters, printing , …
•Muthoni – graphics, design, exhibits, printing , …
•Meron – design, brochures, publications , …
•Tesfaye – copy editing, ILRI style , …
•Zerihun – design, multimedia, publications , …
•Susan – media, public awareness , …
•Peter – e-publishing, licenses, …
•Tezira, Jane, Evelyn, Albert, Fanos, Ethel : ‘embedded’ multi-taskers in themes
better lives through livestock
                      ilri.org

                                                                     ilri.org
                                                         better lives through livestock
                                               ILRI is a member of the CGIAR Conso rtium

Box 30709                                               Box 5689                                                        Botswana • Burkina Faso • China
Nairobi 00100, Kenya                                    AddisAbaba, Ethiopia                                            Costa Rica • Ethiopia • India
Phone: + 254 20 422 3000                                Phone: +251 11 617 2000                                         Kenya • Laos • Mozambique
Fax: +254 20 422 3001                                   Fax: +251 11 617 2001                                           Nigeria • Senegal • S Lanka
                                                                                                                                             ri
Email: ILRI-Kenya@cgiar.org                             Email: ILRI-Ethiopia@cgiar.org                                  Uganda • Vietnam • Zimbabwe


                  The presentation has a Creative Commons license. You are free to re-use or distribute this work, provided credit is given to ILRI.

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Publishing and designing ILRI’s research products

  • 1. Publishing and designing ILRI’s research products Apollo Habtamu, Emaelaf Kebede, Meron Mulatu, Muthoni Njiru, Peter Ballantyne, Tesfaye Jemaneh and Zerihun Sewunet ILRI Komms Klinic 30 November 2012
  • 2. The Komms Klinics approach • Away from (just) tools, into communication processes • Six broad communication areas • Tools are still part of the picture • Awareness raising and hands-on training sessions • More trainers, more trainees
  • 3. The Komms Klinics approach
  • 6. Introduction • ILRI produces a wide range of ‘publications’ in different web sites formats posters books flyers posters brochures software images datasets reports presentations audio videos
  • 7. Getting ILRI knowledge out … • Institutional strategy – guidance • Publishing committee – quality control • Deliver services across ILRI – production, design, publishing …
  • 8. Institutional strategy http://mahider.ilri.org/handle/10568/17220 ILRI aims to achieve: • High scientific quality to address development challenges. • Optimum editorial quality and style for the intended purpose. • Maximum accessibility of our outputs to various audiences. • Staff enabled to document and share their knowledge in various ways and forms. • Clear and easy to follow processes and guidelines from knowledge creation to communication and use. • Innovative use of emerging science communication tools and media that help us reach these and other institutional aims.
  • 9. Open license for all products The Document has a Creative Commons license. You are free to re-use or distribute this work, provided credit is given to ILRI.
  • 10. Publishing committee Members from across ILRI • Oversees ILRI’s own scientific publishing activities • Internal quality control / review process for our scientific publications • Approves publications in science series • Advises KMIS on policies and guidelines for publishing • Reports to Management Committee
  • 11. ‘Editorial and publishing’ teams • Organizes copy editing, design, layout, printing and distribution of different ILRI ‘publications’ • Provides guidelines and templates and ensures that ILRI style guidelines are followed • Communicates and disseminates ILRI products
  • 12. A wide ‘pool’ of expertise • Communication people across ILRI • Themes, PA, KMIS • A ‘pool’ of external editorial resources http://ilri-comms.wikispaces.com/Editorial+resources
  • 13. The expertise •Emaelaf – publishing process, scheduling, planning , … •Apollo – graphics and design, posters, printing , … •Muthoni – graphics, design, exhibits, printing , … •Meron – design, brochures, publications , … •Tesfaye – copy editing, ILRI style , … •Zerihun – design, multimedia, publications , … •Susan – media, public awareness , … •Peter – e-publishing, licenses, … •Tezira, Jane, Evelyn, Albert, Fanos, Ethel : ‘embedded’ multi-taskers in themes
  • 15. Getting the knowledge out … • E-publishing and indexing of reports via Mahider (Google as well; CGSpace if the project is bigger than ILRI) • Multimedia published on specific platforms (slideshare, blip.tv, flickr, etc) • Email alerts and blog announcements to stay updated • Limited print distribution; we need a mailing list for any bulk distribution. • InfoCentre distributes across ILRI
  • 16. Mahider and CGSpace – the e-publishing platform 7 8 0 0 titles
  • 17. Style Guide for Editors and Writers
  • 18. Style Guide • Spelling and terminology - British English and usage • Acronyms and abbreviations - dry matter (DM), tonnes (t) • Units - cm, mm, g, ha • Time - 0830 hours 1200 hours • Etc http://ilri-comms.wikispaces.com/publishing
  • 19. “You can't judge a book by it's cover but you can sure sell a bunch of books if you have a good one.” Jayce O'Neal
  • 21. We Produce • Research Reports • Discussion Papers • Project Reports
  • 23. Documents….. • Policy Briefs (4 pages) • Research Briefs (4 pages) • Project Profiles (2 pages) • Project Brochures (4 pages) • Institutional Flyers (2 pages)
  • 24. Communication materials … • Kampus kalendars • Yearplanner • ‘Daily Tail’ • Calendar • Institutional Flyers • ‘Advertizing’
  • 25. Multimedia Posters – scientific Posters - general Photos CDROM/DVD Films Video
  • 27. Designs – banners, stationery …
  • 28. Resources Online: Wiki: http://ilri-comms.wikispaces.com/publishing Website: http://www.ilri.org/Publishing Mahider: http://mahider.ilri.org/handle/10568/1 FAQ: http://ilri-comms.wikispaces.com/Communications+support
  • 30. Undergoing a revamp … Updated typeface Refreshed publication designs Updated guidelines and templates and blurbs ILRI and CGIAR January 2013 ready to go
  • 31. ILRI house style ILRI’s logo and branding is used Our corporate identity is to portray the institution’s manifested by a distinct look identity, aims and objectives. and feel that enhances our work, inputs and shared values. ILRI’s corporate identity The identity is used in our logo, includes a logo, branding letterhead, business cards, application, color palette, page science posters, science PPTs, layouts, type faces and display posters, corporate templates. displays, folders, inserts, envelopes, etc.
  • 32. ILRI Logo ILRI has two logo variations, the ILRI logo and the ILRI design element. •ILRI logo: • Used to aid and promote instant public recognition on material that involves or produced by ILRI. • It is familiar to staff, donors, research partners, and other stakeholders. File formats can be downloaded on the ILRI comms wiki http://ilri-comms.wikispaces.com/ILRILogo •ILRI design element : Solely produced and developed by ILRI designers to aid and promote instant public recognition. Very limited use!
  • 33. ILRI Logo usage Versions are available in full colour, black and reversed (white). Below are illustrations for easy reference. How to use Correct Wrong Wrong
  • 34. ILRI typefaces ILRI’s three typefaces Optima Used by ILRI graphic designers for ILRI corporate materials financial report, annual report, institutional posters, calendars etc Gill Sans Used in general material for researcher and scientists at ILRI Example: Project profiles, publication series, scientific posters etc Calibri Used in all online materials Example: PowerPoint presentations
  • 35. ILRI colour palette • The corporate color is burgundy, which is enhanced by the use of grey, black, white and cream. Burgundy Pantone 505 White Light gray 20% black Black Dark Gray 50%black Pantone Cool gray 11 Cream Pantone XX
  • 36. CGIAR Branding EVERYTHING needs to show a CGIAR or a CRP logo http://www.cgiar.org/resources/
  • 37. ILRI standard ‘blurbs’ Long and short [new with new strategy] On all publications In our email signatures Tagline ‘better lives through livestock’
  • 38. Coming soon! January 2013 Guidelines, templates, new designs, style guide ……
  • 39. Exhibits and Events • ILRI takes part in a number of workshops and events annually. We support these event by showcasing ILRI work at exhibits and stands. • It is an excellent way to engage with our stakeholders. • We assist in producing scientific posters and promotional material in our graphics units in Nairobi and Addis campuses. • Exhibit support is available upon request to staff.
  • 40. Who to contact … •Emaelaf – publishing process, scheduling, planning , … •Apollo – graphics and design, posters, printing , … •Muthoni – graphics, design, exhibits, printing , … •Meron – design, brochures, publications , … •Tesfaye – copy editing, ILRI style , … •Zerihun – design, multimedia, publications , … •Susan – media, public awareness , … •Peter – e-publishing, licenses, … •Tezira, Jane, Evelyn, Albert, Fanos, Ethel : ‘embedded’ multi-taskers in themes
  • 41. better lives through livestock ilri.org ilri.org better lives through livestock ILRI is a member of the CGIAR Conso rtium Box 30709 Box 5689 Botswana • Burkina Faso • China Nairobi 00100, Kenya AddisAbaba, Ethiopia Costa Rica • Ethiopia • India Phone: + 254 20 422 3000 Phone: +251 11 617 2000 Kenya • Laos • Mozambique Fax: +254 20 422 3001 Fax: +251 11 617 2001 Nigeria • Senegal • S Lanka ri Email: ILRI-Kenya@cgiar.org Email: ILRI-Ethiopia@cgiar.org Uganda • Vietnam • Zimbabwe The presentation has a Creative Commons license. You are free to re-use or distribute this work, provided credit is given to ILRI.