Presented by Nadhem Mtimet, Derek Baker, James Audho, Edwin Oyieng and Julie Ojango at the International Agribusiness Marketing Conference (IAMC), Kuala Lumpur, Malaysia, 22-23 October 2013
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Assessing sheep traders’ preferences in Kenya: A best-worst experiment from Kajiado County
1. Nadhem Mtimet, Derek Baker, James Audho, Edwin Oyieng, Julie Ojango
International Agribusiness Marketing Conference
Kuala Lumpur, Malaysia, 22-23 October 2013
Assessing sheep traders’ preferences in Kenya:
A best-worst experiment from Kajiado County
3. Introduction
• Small ruminants’ production and meat consumption widely studied
• Traders have been “neglected” by researcher
• Traders are the first source of market information for producers
• Understanding traders’ preferences is an important step in the
design and implementation of market-responsive interventions
4. Study area
• Kenya – Kajiado County
• This study follows a baseline survey of pastoralist Maasai
livestock producers
• Local and regional prominence of pastoralist sheep production
• 3 livestock markets: Kiserain, Bessil, and Mile 46
6. Data collection
• Face to face interviews with livestock traders
• 3 days (25-27April 2013): each day corresponded to a market day
• Traders’ previously contacted by the chairman of local trader
group in the case of Kiserian market
• For Bissil and Mile 46 markets traders’ have been contacted
during the market day
• 36 traders from each livestock market (108 total)
7. Data collection
• Questionnaire includes different sections
• Choice experiment – “Best-Worst” experiment - method
• 4 attributes:
• age
• sex
• breed
• price
8. Data collection
Selected sheep attributes and their corresponding levels
Attributes Levels
Sex Male
Female
Age 6 months
1 year
2 years
3 years
Breed Red Maasai
Dorper
Bleak Head Persian
Red Maasai x Dorper
Red Maasai x Bleak Head Persian
Dorper x Bleak Head Persian
Price 3,500 KSH
5,500 KSH
7,500 KSH
9,500 KSH
9. Data collection
Example of choice experiment card
Please indicate the most important attribute and the least important attribute when you
are buying a sheep (Tick only one case as most important and one case as least important)
Most important Sheep 1 Least important
Male X
1 year
X Dor x BHP
3,500 KSH
Would you buy this sheep? Yes No
10. Methodology
• Descriptive statistics analysis
• Best-worst method
• 1st step: assess attributes standardized scores
No. Most : number of times the attribute was chosen as most important
No. Least : number of times the attribute was chosen as least important
m : number of respondents
n : number of times the attribute was presented to the respondent
Standardized Most-Least Score=No. Most-No. Leastm.n
19. Results – Sheep attributes
Importance of sheep attributes’ levels
Attributes
Relative importance
Kiserian Bissil Mile 46
Sex Male 9.5% 7.8% 4.8%
Female 14.3% 13.8% 8.6%
Age 6 Months 19.6% 44.2% 11.1%
1 Year 13.8% 13.5% 8.5%
2 Years 11.7% 18.1% 8.1%
3 Years 14.9% 14.1% 8.7%
Breed D 100.0% 100.0% 100.0%
RM 29.7% 49.5% 37.6%
BHP 31.3% 24.8% 15.9%
RM x D 59.4% 92.9% 62.6%
D x BHP 46.2% 38.6% 26.8%
RM x BHP 31.8% 29.5% 22.9%
Price 3500 KSH 48.0% 26.9% 23.7%
5500 KSH 34.9% 20.8% 22.7%
7500 KSH 33.1% 19.1% 27.3%
9500 KSH 34.6% 23.5% 22.4%
20. Conclusion
• Difference between livestock traders (although belonging to the
same region)
• Livestock traders play an important role within the value chain
(market information, price transmission, value addition, etc.)
• Traders are also involved in different socioeconomic activities
• For sheep traders: animal breed and price are the most important
attributes
• Animal sex and animal age are less important
21. Conclusion
• Traders’ preferences for Dorper or cross-breeds including Dorper
• Policy implications in terms of research development and
promotion on pure Dorper and cross Dorper x Red Maasai breeds
• Next: confirm these results by the use of more in-depth analysis
and choice models
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