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Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
Mobile marketing 101
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Mobile marketing 101

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  • Transcript

    • 1. MobileMarketing 101Intro to Mobile MarketingTools & Strategies
    • 2. Smartphoneusage in the bathroom
    • 3. By 201350% of web trafficwill come throughmobile devicesSource: IDC Report
    • 4. 488Facebook Mobile Users (over 50%)million
    • 5. Mobile email overtakes webmail.... Next month (June 2012) Source: Return Path
    • 6. Tools: Mobile Web
    • 7. Tools: Mobile Web
    • 8. Tools: Mobile Apps
    • 9. Tools: QR Codes/Mobile Sites
    • 10. Tools: Mobile Display Networks http://www.flickr.com/photos/fidelman/5282509966/
    • 11. Tools: SMS
    • 12. Tools: MMS
    • 13. Five Step Mobile Planning Process 1 Integrate your mobile goals into the business strategy 2 Develop your mobile destination - site and/or app. 3 Connect your destination to your audience - promotion. 4 Review metrics via analytics or performance metrics. 5 Rinse & repeat - move quickly.
    • 14. Learn More at... 1 mobilemarketingwatch.com 2 mobilecommercedaily.com 3 Mobile Marketing SmartBrief 4 #mobile on Twitter

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