Mobile marketing 101

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  • Mobile marketing 101

    1. 1. MobileMarketing 101Intro to Mobile MarketingTools & Strategies
    2. 2. Smartphoneusage in the bathroom
    3. 3. By 201350% of web trafficwill come throughmobile devicesSource: IDC Report
    4. 4. 488Facebook Mobile Users (over 50%)million
    5. 5. Mobile email overtakes webmail.... Next month (June 2012) Source: Return Path
    6. 6. Tools: Mobile Web
    7. 7. Tools: Mobile Web
    8. 8. Tools: Mobile Apps
    9. 9. Tools: QR Codes/Mobile Sites
    10. 10. Tools: Mobile Display Networks http://www.flickr.com/photos/fidelman/5282509966/
    11. 11. Tools: SMS
    12. 12. Tools: MMS
    13. 13. Five Step Mobile Planning Process 1 Integrate your mobile goals into the business strategy 2 Develop your mobile destination - site and/or app. 3 Connect your destination to your audience - promotion. 4 Review metrics via analytics or performance metrics. 5 Rinse & repeat - move quickly.
    14. 14. Learn More at... 1 mobilemarketingwatch.com 2 mobilecommercedaily.com 3 Mobile Marketing SmartBrief 4 #mobile on Twitter

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