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The 2012 State of Inbound Marketing Webinar

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  • page_zj page_zj thanks 1 year ago
    Are you sure you want to
  • AnnieintheSun Ann Shea, Marketing Consultant at Hampton Marketing Useful stats. However, companies should consider that having a Facebook presence alone will not drive new customers. Jay Baer makes good points on his recorded session, 'When Facebook and Email Share a Cab' http://www.youtube.com/watch?v=st6N0-rgjbI&feature=youtu.be. He explains that while 44% of corporate social marketers believe Facebook is a way to get new customers, that's not Facebook's best and highest use. He says, rightly, people don't randomly search for brands to 'like,' but rather like brands they have existing relationships with. Likes from non-customers works for aspirational [status] brands like Bentley automobiles. A lot more detail on the 30 min recording. https://twitter.com/#!/AnnieintheSun 1 year ago
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  • jandirafeijo jandira feijó, journalist at Prefeitura de Porto Alegre tks 1 year ago
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  • sleapy Zdenek Zenger, Consultant User Experience at H1.cz / member of Ataxo Group interesting, thanks for sharing! 1 year ago
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  • GenYMedium GenY Medium at GenY Medium Very Insightful... 1 year ago
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The 2012 State of Inbound Marketing Webinar The 2012 State of Inbound Marketing Webinar Presentation Transcript