2. Knowing what our target audience likes is hugely important to how successful our product is. This is
because if they don’t like what we’ve done, they won’t buy it. It means that audience feedback is
possibly the most important part of planning and finishing our production and allowing changes to be
made if they need to. It is also important to understand opinions from people outside of our target to
gain an idea of how we may broaden our audience. Not only did we get positive feedback from our peers
and focus group, but also our teachers. This was important as it would help us define if the product was
professional enough.
This comment highlights that we have successfully aimed our digipak at our target audience from the
professional opinion of our teacher outside our target audience. This was very important as it helped us
come to the conclusion of keeping our front CD cover as it was and not to alter it in any way.
Positive feedback from teachers
3. On the other hand, we did receive constructive criticism from our teacher as he
comments on ensuring our design adheres to CD/Digipak dimensions. This was helpful as
he gave us an area to work on rather than tell us exactly what to do. From this, we looked
at examples of existing advertisements within the genre of pop and considered changing
our digipak in order to fit the criteria of pop advertisements and meet the conventions
needed to attract our target audience. This caused us to change the complete layout of
our digipak and focus on making it more appropriate for our target audience.
Negative feedback from teachers
4. By placing my CD cover
on Facebook I have
allowed all members of
my friends list to
comment on it share
their opinions. By doing
this I am gaining some
knowledge as to what
the target audience and
others think of it.
These 3 comments
come from our primary
target audience of girls
ages between 15-20,
which is exactly what
we needed to know.
On the other hand,
getting feedback
from someone
outside of our target
audience was very
interesting. He
commented on his
thought’s of it being
good and carries on
to say ‘you should
probably add some
boyish features’ –
despite this, we
wouldn’t alter it as
our target audience
isn’t males and
therefore we
wouldn’t expect a
boy to like it.
Audience feedback
from social media –
CD Front Image
5. Audience feedback from social media – Digipak advertisement
Using social media to ask our
friends and family what they
think it very important. Not only
does it inform our target
audience, but also people who
the advertisement isn’t targeted
at. For example Josh Lowe
mentions it being obviously
aimed at females, this was a
huge compliment as that it what
we aimed to do and although he
wouldn’t go out and buy the
album because of the girly
layout, our target audience
would.
All the other comments have been positive and allowed us to be happy and content with
our final copy of the advertisement. This has taught us as a group that it is important to
get an idea of whether or not the target audience likes our product, because if they don’t
then it won’t be as successful. By getting positive comments from our target audience we
are aware that our product is the best it could possibly be and it doesn’t need to be
changed any further.
6. From our target audience we were able to learn about the different opinions the
audience will have on our products. Despite this, it’s important we focus on what
our target audience wants rather than anyone else; this is because they are the
people who will buy the album and watch the video. From our audience feedback
we have had both positive and negative comments which have helped us create a
product that it perfect for our target audience and professional looking. Also, from
our target audience we have been able to improve all of our final products and
adapt them so the audience is happy with them, no matter how small the issue.
7. After completing the music video along with the digipak we asked a focus
group what they thought about the music video and whether or not they
enjoyed watching it. This was highly affective as it gave us an insight as to
whether we have reached the satisfaction of our target audience and
followed the typical conventions of a pop genre music video up to a good
standard.
I asked two females from our target audience if they liked the final digipak
and music video and whether it targeted the audience we wanted it to.
From this focus group audience feedback, as a group we learnt that we had
successfully aimed the music video and digipak at our target audience as we
wanted to. This was shown through the focus group as they gave nothing but
positive comments and liked our music video production and digipak.
8. This audio shows an interview with a female in our target
audience. I asked her questions relating to herself, her
expectations of a pop music video and what she would like she
to in one.
This was important as it gave us an understanding of what the
target audience may want to see from our music video and
how to make it successful.
The questions I asked were varied, some was about her as an individual and what she
liked to do in her spare time whilst others focused on the location she would like a pop
music video to be set in. When asking these questions it was important to have an
understanding of what our target audience enjoys to do so we can have a better
connection with the artist and the audience.
One question that was important was ‘Do you like listening to artists a similar age to
you?’, when she replied that she isn’t generally keen on artists her age it helped us
decide to make our artist slightly older (just over 20) to ensure that we were giving the
target audience exactly what they wanted.
By doing this I learnt that it was important to see what our target audience wanted
because what I thought and what they thought was completely different and it helped
me and my group make a decision as to what exactly it was that we were going to do in
our music video. Overall, the questionnaire was key to our success as it allowed us the
opportunity to get on the same level of understanding of our audience and give them
what they wanted.
9. Overall…
By getting audience feedback before and after our music video
production, we were able to gain a huge amount of knowledge
as to what our target audience wanted and how we was going to
give it to them. By questioning them before hand we knew what
they wanted and done our best to make that happen. By doing a
focus group after we were able to have a clear understanding of
where we went wrong and where we went right, but also what
areas to improve on. This was very helpful as once the target
audience expressed their feelings and expectations we were able
to decide what we wanted to agree with and where we wanted
to challenge certain areas.
