qr codes, parent vip pages, and   other fun things we did…                                     al nunez jr.               ...
quick: where’s cal poly?   (video to play) – www.calpoly.edu
let’s get to it   qr codes   parent vip page   gps/smartphone tour   web show   picture of the day   weekly updates...
qr codes   the goal: tracking tour attendees   the options: scanned codes (video to play)   the solution: qr codes usin...
parent vip page   (video to play)   the letter   information gathered     parent bio/demo   connection to student est...
gps/smartphone   (video to play)   admissions office checkout   offers a variety of tours (colleges/housing)   downloa...
web show- live broadcast   (video to play)   grand avenue   interactive experience   posted to youtube
picture of the day   (video to play)   finally, a use for social media!   take the picture on that day   embrace the w...
weekly updates   (video to play)   inspired by web shorts that abound   written that week, filmed that week   personal...
e-mail message reconfiguration   trailer and featurettes   same formula, different message   multi-use     e-message  ...
evaluations           www.eventmobi.com/HU2012         www.hobsonsuniversity.com/surveysqr codes, parent vip pages, and ot...
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qr codes, parent vip pages, and other fun things

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Join Hobsons University presenter, Al Nunez Jr., as he discusses innovative digital marketing techniques used for parent and student outreach.

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qr codes, parent vip pages, and other fun things

  1. 1. qr codes, parent vip pages, and other fun things we did… al nunez jr. associate director of multimedia communications admissions, recruitment & financial aid cal poly com@calpoly.eduthe online version of this presentation with full multimedia can be found at this url after July 15: admissions.calpoly.edu/hobsonsu2012/funthingswedid.html
  2. 2. quick: where’s cal poly? (video to play) – www.calpoly.edu
  3. 3. let’s get to it qr codes parent vip page gps/smartphone tour web show picture of the day weekly updates e-mail message reconfiguration
  4. 4. qr codes the goal: tracking tour attendees the options: scanned codes (video to play) the solution: qr codes using an itouch
  5. 5. parent vip page (video to play) the letter information gathered  parent bio/demo connection to student established parent comments - solicit feedback
  6. 6. gps/smartphone (video to play) admissions office checkout offers a variety of tours (colleges/housing) downloadable – iphones/androids
  7. 7. web show- live broadcast (video to play) grand avenue interactive experience posted to youtube
  8. 8. picture of the day (video to play) finally, a use for social media! take the picture on that day embrace the weird
  9. 9. weekly updates (video to play) inspired by web shorts that abound written that week, filmed that week personality!
  10. 10. e-mail message reconfiguration trailer and featurettes same formula, different message multi-use  e-message  video compilation for major  thankyou video  alumni recruitment
  11. 11. evaluations www.eventmobi.com/HU2012 www.hobsonsuniversity.com/surveysqr codes, parent vip pages, and other fun things we did… al nunez jr. associate director of multimedia communications admissions, recruitment & financial aid cal poly com@calpoly.edu the online version of this presentation can be found at this url after July 15: admissions.calpoly.edu/hobsonsu2012/funthingswedid.html
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