Mobile Strategy:Path to a mobile site experience                                Val Fox                   Digital Engageme...
Platform Decision                                70% of college-bound high                                school students ...
Platform DecisionMobile Web         Native App        Responsive(m.bentley.edu)                      Design              o...
We know mobile usage is growingMobile visits have grown 127% and equals 10% of total site traffic
What mobile devices are visitors using?O/S          Visits    GrowthiPhone       100,093   147%iPad         69,300    230%...
What are mobile visitors doing?
Mobile visitor behaviorOur mobile visitors’ behavior falls into thesebuckets:• Utility: Applying, financial aid, MyBentley...
What are mobile behavior of visitors?Our mobile visitors’ behavior falls into thesebuckets:• Utility: Applying, financial ...
Mobile Roadmap: Phased Approach  June 2012: Launch m.bentley.edu for smartphones• V1: Core mobile site  – Shuttle schedule...
Mobile Experience V1: June 2012           • Shuttle: Schedule & real-time tracker           • Campus map: Google Maps     ...
Mobile Experience: V2 – V3                V2 Fall 2012                V3 TBD
Responsive Site DesignLayout is optimized for multiple screens:• Desktop• Tablet (both orientations)• SmartphoneHFID.bentl...
Questions?Contact Bentley’s Digital Engagement Office:  Val Fox, Director  vfox@bentley.edu  @valeriefox
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Progressive Approach to Mobile at Bentley University'

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How we used analytics and user insights to inform our phased approach to mobile.

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Progressive Approach to Mobile at Bentley University'

  1. 1. Mobile Strategy:Path to a mobile site experience Val Fox Digital Engagement @valeriefox www.slideshare.net/foxatbentley
  2. 2. Platform Decision 70% of college-bound high school students would browse a school’s mobile siteMobile Web Native App on their device browser rather than download a(m.bentley.edu) mobile app for that school. Noel Levitz 2012 report or
  3. 3. Platform DecisionMobile Web Native App Responsive(m.bentley.edu) Design or or
  4. 4. We know mobile usage is growingMobile visits have grown 127% and equals 10% of total site traffic
  5. 5. What mobile devices are visitors using?O/S Visits GrowthiPhone 100,093 147%iPad 69,300 230%Android 57,659 171%iPod 11,544 10%Blackberry 9,528 -36%
  6. 6. What are mobile visitors doing?
  7. 7. Mobile visitor behaviorOur mobile visitors’ behavior falls into thesebuckets:• Utility: Applying, financial aid, MyBentley, registrar, etc.• Local/Urgent: Shuttle, events calendar, visiting info (map, etc.), etc.
  8. 8. What are mobile behavior of visitors?Our mobile visitors’ behavior falls into thesebuckets:• Utility: Applying, financial aid, MyBentley, registrar, etc.• Local/Urgent: Shuttle, events calendar, visiting info Prospects Current Students
  9. 9. Mobile Roadmap: Phased Approach June 2012: Launch m.bentley.edu for smartphones• V1: Core mobile site – Shuttle schedule, map, directory, etc. Fall 2012: Launch responsive Undergrad and Grad Admissions sites• V2: Resources for prospective students TBD: Based on web services timeline• V3: Resources for current students – Registration/MyBentley – Laundry finder 
  10. 10. Mobile Experience V1: June 2012 • Shuttle: Schedule & real-time tracker • Campus map: Google Maps w/direction capabilities • Directory: Search faculty/staff & call from mobile device • Athletics: bentleyfalcons.com mobile site • Calendars: Academic calendar/EMS (for now) • Library: Library’s mobile site • Social media: Links to FB, Twitter, and YouTube • Full site: Access to standard site
  11. 11. Mobile Experience: V2 – V3 V2 Fall 2012 V3 TBD
  12. 12. Responsive Site DesignLayout is optimized for multiple screens:• Desktop• Tablet (both orientations)• SmartphoneHFID.bentley.edulaunched May 2012
  13. 13. Questions?Contact Bentley’s Digital Engagement Office: Val Fox, Director vfox@bentley.edu @valeriefox

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