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Stephanie Rozek | Executive Director
@srozek | hivewr.ca
Erica Lee Garcia
Venture Lead,
Engineers of Tomorrow
Co-Organizer, National
Engineering Month Ontario
@ejdlee
Changing the Ratio by
Changing the Message
March 8th 2017
Our team
Our advisors
About Engineers Of Tomorrow (EoT)
● A venture of Engineers Without Borders Canada (EWB) started in 2007 as
Global Engineering Outreach
● We partner with engineering companies, professional associations, and
educators to transform the engineering profession: more diversity, ability
to learn from failure, innovate and solve the most important
problems of the 21st century.
● We believe in the power of engineering outreach to shape the future. That’s
why we do world-class engineering outreach and we inspire and instill
capacity in others to do the same.
● By shaping the public’s perception of engineering, we change its future.
More at http://eot.ewb.ca
What we do
● Manage National Engineering Month (NEM) in Ontario, an annual public
and youth outreach campaign (since 2012)
● Manage the Engineer-in-Residence (EIR) in Ontario, a volunteer-based
STEM outreach program (since 2014)
● Collaborate with EWB chapters and other important actors to influence the
public perception of engineering
More at http://eot.ewb.ca
WORLD WE WANT TO SEE
• I dream of a world where it’s normal to apply the tools of the mind to the problems that matter most in people’s hearts; where a
booming economy is a symbol of a fully-served, humanely-treated population; where everyone believes there is enough and is
willing to include the experience of others into their personal purpose; where humanity matters more than gender or skin colour.
TECHNOLOGY & SOCIETY
ENGINEERING PROFESSION
ORGANIZATION
INDIVIDUAL
• I dream of erasing the barrier between ‘people problems’ and ‘technical problems’; to more democratized access to health, safety
and happiness, made possible through engineering. I envision a culture around technology free from any type of exclusion or
hostility, but instead priding itself on making the best of the human experience available for all to enjoy.
• I believe that the engineering profession has the opportunity to receive the next generation with open arms, embracing recent
dramatic shifts. I see engineering adopting new kind of leadership and imagination; agile, principle-driven, and methodical in
considering its impacts especially on those disadvantaged or unheard in current systems, and revitalized in its purpose.
• Engineers of Tomorrow sees the potential in every young person to contribute to a world that works for everyone. Whether
through inclusion into the engineering and technology professions or through empowered interaction with the created world,
today’s young people have our support to solve big problems that matter to them, to help people, and to change the world.
• I am committed to telling my story as a human being (who’s also an engineer, mother, entrepreneur, and global citizen). I will use
my resources, platforms, and privileges to create a picture of a world that could be different, to encourage others to question
power structures, and to think both critically and generativity. I will use my left-brained professional toolkit to serve the needs of
humanity. I run my businesses in a way that models the change I want to see. I follow my heart; map the route with my head.
Situating Statement – Erica Lee Garcia – October 2016
EoT’s important external relationships
Systems-based EoT Achievements
TRIPLED number
of NEM events in
Ontario
More than
DOUBLED the EIR
Program
Messaging – evidence based
Source: NAE’s Changing the Conversations
campaign.
Systems-based EoT Achievements
STEMunlock
Our approach in action (diversity)
https://www.youtube.com/watch?v=Ufh9B-MfTT4&feature=youtu.be&t=10m51s
Our approach in action (real-world impact)
Our approach in action (outreach innovations)
Our approach in action (catching on)
We’re on trend with...
- Diversity as strength
- STEM as recognized economic
driver
- ‘Design thinking’
- Makerspaces, Hackathons,
Coding initiatives
- Engineering change movements
Bridging theory to outreach
Runs the Self, Stereotyping and Societal Norms Lab at University of
Waterloo
Focuses on women in STEM, specifically engineering students
Partnered on ‘Outreach Strategies for Diversity’ webinar in Feb 2016
How to change the ratio
Leverage best practices from research
Inspire outreach volunteers to tell better stories
Encourage everyone to spread the message:
‘There is a Place for You’ #NEM2017
22
Steve Prentice
Residence & Community Life Manager
St. Paul’s University College, UW
@StevePrentice79
Caity Dyck
Outreach Coordinator
Engineering Outreach
University of Waterloo
@UWEngOutreach
When you’re
accustomed to
Privilege, Equality
feels like
Oppression
Sam Nabi
Founder, ShopZest
Web Manager,
WLU Student Publications
@samnabi
More than Code
Sam Nabi
“People aren’t edge cases”
— Carina C. Zona, Schemas for the real world
Social tools, social responsibility
“Machine-learning systems often
reflect biases in the real world.”
– Vivienne Ming, artificial intelligence expert
Inclusive spaces
“Without a block button, social networks
are essentially unusable — not viable —
 for many marginalized people.”
— Eva Gantz, Spoken could be the social network
where creatives find a voice
Venture capital
• Investment
• Growth
• Acquisition
by R A D I O via Dribbble
Startups = total business
domination?
– David Heinemeier Hansson, Reconsider
– MaRs, Where are the women VCs in Canada? (Nov 2015)
Babson College,
The Diana Project (2014)
• Executive teams with women are more likely to
receive later-stage funding.
• ... but all-male teams are 3x more likely to receive
funding in the first place
techworker.coop
Platform cooperatives
• Juno: Driver-owned Uber alternative (gojuno.com)
So, what are the ratios?
Thanks!
Email sam@samnabi.com
Twitter @samnabi
Github samnabi
Website samnabi.com
Samantha
Estoesta Williams
Community Engagement
& Government Relations
Mad Hatter Technology Inc.
@smoestoe
Going from <p> to </p>
and back again.
If N is the statement that all techies
follow the same A to B sequence, that
statement is false
I was born with a mouse in my hand
Look at that cutie
That’s me (age 6 months?) on my
Dad’s lap as he works on materials for
the computer class he taught at the
Catholic high school in my hometown,
Chatham, ON.
No surprise: I
hard coded my
first website at
age 8.
As long as you
loooooove
meeeeee
A love of .gifs and a
need to put boy band
music as the
background music to a
page with endless
marquees (you all know
you did the same thing!)
P.S. If you want to know where I got these .gifs, here you go: http://bit.ly/2lMiS8V YOU ARE WELCOME.
Wait for it - it gets
better
I began animating
because of a need to
make my own .gifs. This
evolved into creating my
first animated films
using old Microsoft 95
programs.
No error
codes
A pathway to being a coder was
clear
What the 01100110 (f) happened
then?
Grade 4, happened.
Self-esteem: 404
1. I was homeschooled until Grade 4. On
the second day, I told my teacher he
was teaching us how to calculate the
area of a T shape wrong (which he
was) and he made me cry.
It’s my second day of “real school” and
I’ve learned one thing: you are not
good at math.
2. While everyone else was creating paper
mache volcanoes, my grade five science fair
project was on intervals, frequency, guitars,
and chords.
I lost to the tallest boy in the class WHO
MADE A FREAKING VOLCANO.
Academic Pathway
This basically sums up the whole thing:
Men: 72.7%
Women:
27.3%
Worked in STEM between 1991 -
2011 according to StatsCan
70%
of companies do not have a single woman on their Board of Directors
LinkedIn survey with 600 responses from startup investors and founders across industries
54%
of companies do not have a single woman in an executive position
LinkedIn survey with 600 responses from startup investors and founders across industries
5%
of white men say they considered a lack of diversity a top problem
LinkedIn survey with 600 responses from startup investors and founders across industries
How did this natural techie end up with two degrees in conflict and
communications, and how did she find her way back to tech after swearing off the
field indefinitely?
TL;DR: The answer is women and diversity in tech.
Dear 10 Year Old Me: Code Like a Girl - http://bit.ly/2lHDbSh
@smoestoe - www.samanthaestoesta.com
codelikeagirl.io
#AMPCodeLikeAGirl
Danielle
Graham
Women in Tech
Program Manager
Communitech
@DanielleBGraham
Communitech’s Fierce Founders Programs
Bootcamp
July 18th – 20th
Aug 22nd – 24th
Accelerator
Sept 25th – March
21st
Fierce Founders Publicity
Steve
McCartney
VP, Startup
Services,
Communitech
Janet
Bannister
General
Partner,
Real
Ventures
Dan Mathers
President &
CEO, IronBit
Consulting
Inc.
Fierce Founders Board of Advisors
Dave Chalmers
Sales and Go-
To-Market
Strategy
Anna Foat
Sales,
Marketing and
Partnerships
Women in Technology
Cat Coode
Founder
Binary Tattoo
@BinaryTat
Dancing Around
The Meaning of
Engineer
Cat Coode
@BinaryTat
What Google Thinks I Am
@BinaryTat
What My Friends Think I Am
@BinaryTat
What I Think I Am
@BinaryTat
Baron Batch, 2015
What I Am
#DistractinglyHonest, by Eden Hennessey PhD candidate at WLU
What We Can Be
@BinaryTat
An Artist
• Designer
• Creator
• Originator
• Producer
• Old Master
An Engineer
• Originator
• Deviser
• Designer
• Architect
• Inventor
• Developer
• Creator
Please join us at TWH Social for our after-party
hivewr.ca | @HiveWR | #ChangeTheRatioWR
THANK YOU!

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Change The Ratio WR March 8 2017

  • 1.
  • 2. Stephanie Rozek | Executive Director @srozek | hivewr.ca
  • 3. Erica Lee Garcia Venture Lead, Engineers of Tomorrow Co-Organizer, National Engineering Month Ontario @ejdlee
  • 4. Changing the Ratio by Changing the Message March 8th 2017
  • 6. About Engineers Of Tomorrow (EoT) ● A venture of Engineers Without Borders Canada (EWB) started in 2007 as Global Engineering Outreach ● We partner with engineering companies, professional associations, and educators to transform the engineering profession: more diversity, ability to learn from failure, innovate and solve the most important problems of the 21st century. ● We believe in the power of engineering outreach to shape the future. That’s why we do world-class engineering outreach and we inspire and instill capacity in others to do the same. ● By shaping the public’s perception of engineering, we change its future. More at http://eot.ewb.ca
  • 7. What we do ● Manage National Engineering Month (NEM) in Ontario, an annual public and youth outreach campaign (since 2012) ● Manage the Engineer-in-Residence (EIR) in Ontario, a volunteer-based STEM outreach program (since 2014) ● Collaborate with EWB chapters and other important actors to influence the public perception of engineering More at http://eot.ewb.ca
  • 8.
  • 9. WORLD WE WANT TO SEE • I dream of a world where it’s normal to apply the tools of the mind to the problems that matter most in people’s hearts; where a booming economy is a symbol of a fully-served, humanely-treated population; where everyone believes there is enough and is willing to include the experience of others into their personal purpose; where humanity matters more than gender or skin colour. TECHNOLOGY & SOCIETY ENGINEERING PROFESSION ORGANIZATION INDIVIDUAL • I dream of erasing the barrier between ‘people problems’ and ‘technical problems’; to more democratized access to health, safety and happiness, made possible through engineering. I envision a culture around technology free from any type of exclusion or hostility, but instead priding itself on making the best of the human experience available for all to enjoy. • I believe that the engineering profession has the opportunity to receive the next generation with open arms, embracing recent dramatic shifts. I see engineering adopting new kind of leadership and imagination; agile, principle-driven, and methodical in considering its impacts especially on those disadvantaged or unheard in current systems, and revitalized in its purpose. • Engineers of Tomorrow sees the potential in every young person to contribute to a world that works for everyone. Whether through inclusion into the engineering and technology professions or through empowered interaction with the created world, today’s young people have our support to solve big problems that matter to them, to help people, and to change the world. • I am committed to telling my story as a human being (who’s also an engineer, mother, entrepreneur, and global citizen). I will use my resources, platforms, and privileges to create a picture of a world that could be different, to encourage others to question power structures, and to think both critically and generativity. I will use my left-brained professional toolkit to serve the needs of humanity. I run my businesses in a way that models the change I want to see. I follow my heart; map the route with my head. Situating Statement – Erica Lee Garcia – October 2016
  • 11. Systems-based EoT Achievements TRIPLED number of NEM events in Ontario More than DOUBLED the EIR Program
  • 12.
  • 13. Messaging – evidence based Source: NAE’s Changing the Conversations campaign.
  • 15. Our approach in action (diversity) https://www.youtube.com/watch?v=Ufh9B-MfTT4&feature=youtu.be&t=10m51s
  • 16. Our approach in action (real-world impact)
  • 17. Our approach in action (outreach innovations)
  • 18. Our approach in action (catching on)
  • 19. We’re on trend with... - Diversity as strength - STEM as recognized economic driver - ‘Design thinking’ - Makerspaces, Hackathons, Coding initiatives - Engineering change movements
  • 20. Bridging theory to outreach Runs the Self, Stereotyping and Societal Norms Lab at University of Waterloo Focuses on women in STEM, specifically engineering students Partnered on ‘Outreach Strategies for Diversity’ webinar in Feb 2016
  • 21.
  • 22. How to change the ratio Leverage best practices from research Inspire outreach volunteers to tell better stories Encourage everyone to spread the message: ‘There is a Place for You’ #NEM2017 22
  • 23. Steve Prentice Residence & Community Life Manager St. Paul’s University College, UW @StevePrentice79 Caity Dyck Outreach Coordinator Engineering Outreach University of Waterloo @UWEngOutreach
  • 24. When you’re accustomed to Privilege, Equality feels like Oppression
  • 25. Sam Nabi Founder, ShopZest Web Manager, WLU Student Publications @samnabi
  • 27.
  • 28. “People aren’t edge cases” — Carina C. Zona, Schemas for the real world
  • 29. Social tools, social responsibility
  • 30. “Machine-learning systems often reflect biases in the real world.” – Vivienne Ming, artificial intelligence expert
  • 31. Inclusive spaces “Without a block button, social networks are essentially unusable — not viable —  for many marginalized people.” — Eva Gantz, Spoken could be the social network where creatives find a voice
  • 32.
  • 33. Venture capital • Investment • Growth • Acquisition by R A D I O via Dribbble
  • 34. Startups = total business domination? – David Heinemeier Hansson, Reconsider
  • 35. – MaRs, Where are the women VCs in Canada? (Nov 2015)
  • 36. Babson College, The Diana Project (2014) • Executive teams with women are more likely to receive later-stage funding. • ... but all-male teams are 3x more likely to receive funding in the first place
  • 38. Platform cooperatives • Juno: Driver-owned Uber alternative (gojuno.com)
  • 39. So, what are the ratios?
  • 41. Samantha Estoesta Williams Community Engagement & Government Relations Mad Hatter Technology Inc. @smoestoe
  • 42. Going from <p> to </p> and back again. If N is the statement that all techies follow the same A to B sequence, that statement is false
  • 43. I was born with a mouse in my hand
  • 44. Look at that cutie That’s me (age 6 months?) on my Dad’s lap as he works on materials for the computer class he taught at the Catholic high school in my hometown, Chatham, ON.
  • 45. No surprise: I hard coded my first website at age 8.
  • 46. As long as you loooooove meeeeee A love of .gifs and a need to put boy band music as the background music to a page with endless marquees (you all know you did the same thing!) P.S. If you want to know where I got these .gifs, here you go: http://bit.ly/2lMiS8V YOU ARE WELCOME.
  • 47. Wait for it - it gets better I began animating because of a need to make my own .gifs. This evolved into creating my first animated films using old Microsoft 95 programs.
  • 48. No error codes A pathway to being a coder was clear What the 01100110 (f) happened then? Grade 4, happened.
  • 49. Self-esteem: 404 1. I was homeschooled until Grade 4. On the second day, I told my teacher he was teaching us how to calculate the area of a T shape wrong (which he was) and he made me cry. It’s my second day of “real school” and I’ve learned one thing: you are not good at math. 2. While everyone else was creating paper mache volcanoes, my grade five science fair project was on intervals, frequency, guitars, and chords. I lost to the tallest boy in the class WHO MADE A FREAKING VOLCANO.
  • 51. This basically sums up the whole thing:
  • 52. Men: 72.7% Women: 27.3% Worked in STEM between 1991 - 2011 according to StatsCan
  • 53. 70% of companies do not have a single woman on their Board of Directors LinkedIn survey with 600 responses from startup investors and founders across industries
  • 54. 54% of companies do not have a single woman in an executive position LinkedIn survey with 600 responses from startup investors and founders across industries
  • 55. 5% of white men say they considered a lack of diversity a top problem LinkedIn survey with 600 responses from startup investors and founders across industries
  • 56. How did this natural techie end up with two degrees in conflict and communications, and how did she find her way back to tech after swearing off the field indefinitely? TL;DR: The answer is women and diversity in tech.
  • 57.
  • 58. Dear 10 Year Old Me: Code Like a Girl - http://bit.ly/2lHDbSh
  • 61. Danielle Graham Women in Tech Program Manager Communitech @DanielleBGraham
  • 62.
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Communitech’s Fierce Founders Programs Bootcamp July 18th – 20th Aug 22nd – 24th Accelerator Sept 25th – March 21st
  • 71.
  • 72.
  • 74.
  • 75. Steve McCartney VP, Startup Services, Communitech Janet Bannister General Partner, Real Ventures Dan Mathers President & CEO, IronBit Consulting Inc. Fierce Founders Board of Advisors Dave Chalmers Sales and Go- To-Market Strategy Anna Foat Sales, Marketing and Partnerships
  • 76.
  • 77.
  • 79.
  • 80.
  • 82. Dancing Around The Meaning of Engineer Cat Coode @BinaryTat
  • 83. What Google Thinks I Am @BinaryTat
  • 84. What My Friends Think I Am @BinaryTat
  • 85. What I Think I Am @BinaryTat Baron Batch, 2015
  • 86. What I Am #DistractinglyHonest, by Eden Hennessey PhD candidate at WLU
  • 87. What We Can Be @BinaryTat An Artist • Designer • Creator • Originator • Producer • Old Master An Engineer • Originator • Deviser • Designer • Architect • Inventor • Developer • Creator
  • 88. Please join us at TWH Social for our after-party hivewr.ca | @HiveWR | #ChangeTheRatioWR THANK YOU!