In this SlideShare presentation, we discuss just exactly how Visible Expert Fast Trackers outpace their colleagues and the three traits that set them apart.

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#VisibleExpert
How to Become Visible, Faster

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#VisibleExpert
In our research on industry stars we
learned that becoming highly visible
brings multiple benefits for experts,
their firms, and their clients.

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#VisibleExpert
We also learned there is a way to get
there faster.

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#VisibleExpert
Introducing the Fast Trackers

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#VisibleExpert
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#VisibleExpert
While Visible Experts℠
rely on the
same tools, activities, and skillsets to
get to the top, some of them get there
faster. Much faster.

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#VisibleExpert
Fast Trackers achieve stardom more quickly

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#VisibleExpert
In fact, these individuals
rise to the top 5 times faster than
other Visible Experts℠
.

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#VisibleExpert
Fast Trackers command higher fees
and they are 3 times more likely to
charge higher fees than average
Visible Experts℠
.

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#VisibleExpert
Fast Trackers also outpace other
Visible Experts℠
in other categories:
• 4.5X more likely to receive speaking inquiries
• 2X more likely to attract an audience that is already educated
• 1.4X more likely to attract more inbound leads
• 1.3X more likely to achieve more partnership opportunities

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#VisibleExpert
How do Fast Trackers get ahead?
These professionals employ all of the same components as
other Visible ExpertsSM
— except they add three more.

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#VisibleExpert
Fast Track Tip #1:
Focus on a Niche
Compared to other Visible ExpertsSM
, Fast
Trackers are more than twice as likely to focus
their expertise on a narrow target market,
and do so earlier in their careers.

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#VisibleExpert
Fast Track Tip #2:
Content Marketing
Compared to other Visible ExpertsSM
, Fast Trackers are:
• 4X more likely to blog and podcast earlier in their careers
• 2X more likely to create valuable content on a regular basis
• 1.9X more likely to use content to drive leads

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#VisibleExpert
Fast Track Tip #3:
Write a Book
Almost 85% of Fast Trackers have written a
strategically focused book.
Top-level Visible ExpertsSM
reported that a book is a visibility catalyst by:
• Conferring instant credibility
• Opening doors to elite speaking engagements, partnerships, and
media interviews

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#VisibleExpert
Conclusion
According to an old business adage, there’s
no shortcut to success. While we haven’t
discovered a way around hard work, our Fast
Trackers showed us a shorter path to becoming
a Visible ExpertSM
.

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#VisibleExpert
Want to learn more?
In the Hinge Research Institute’s new book, you will learn how
you or your colleagues can become Visible ExpertsSM
, driving
significant new growth and profits for your firm. You will
discover which techniques you need to build your reputation
and ascend to prominence. And you will hear from real experts
from across the professional services who have climbed to the
peak of their professions.

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Get your free copy of
www.hingemarketing.com/vebook