1. Social Media Landscape
Keiretsu Forum Northwest - Academy
02.25.10
building social brands
™

2. Nology Media | Seattle
• Social Media Program Management
and Social Public Relations Firm
• End-to-end Social Media Integration,
Content Development, Monitoring, and
Measurement for Business
• Primary Focus Technology, Healthcare,
Non-Profit, and Consumer Brands
2 building social brands™

3. building social brands™

4. Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
4 building social brands™

5. building social brands™

6. A Conversation Prism
• Social media is defined by
conversation, interaction, & discovery
• Early efforts personal (email, IM)
• Today, social media has evolved into
every facet of interpersonal
communication and commerce.
6 building social brands™

7. You + Me + Mutual Value = <3>
building social brands™

8. Source: Brian Solis & JESS3
building social brands™

9. building social brands™

10. building social brands™

11. Source: Brian Solis & JESS3
building social brands™

12. Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
12 building social brands™

13. building social brands™

14. • 400 Million Active Users
• Median Age 33
• 1 in 3 US Residents
• 50% of Users Log In Any
Given Day
• 55 Million Status Updates
Each Day
• 3.5B Content Items
Shared Each Week Source: FastCompany, March 2010
building social brands™

15. building social brands™

16. Fastest Growing
Segment
building social brands™

17. • 3rd Most Visited Destination on Internet
for over 65 demographic
• Fastest Growing Segment is women 55
years and older - 514% 1H 2009
• More Users 35-54 than under 17
• Will Surpasses Google as Most Popular
Site on Internet
building social brands™

18. Source: Mashable.com
building social brands™

19. building social brands™

20. building social brands™

21. 700,000
Businesses in US
Have Facebook Fan Page
building social brands™

22. building social brands™

23. building social brands™

24. • A Round: $500K from Peter Theil, Reid
Hoffman (ʼ04)
• B Round: $12.7M Accel Partners (ʼ05)
• C Round: $27.5M Greylock, et al
• MSFT $240M for 1.6% stake (ʼ07)
• $10-$15B Current Valuation
building social brands™

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26. building social brands™

27. • 100+ Million Users
• 75 Million Visits in January
• 50% of Users Aged 25-44
• 50% of Tweets are non-English
building social brands™

28. Source: Twitter.com
building social brands™

29. 13 Full-Time Tweeters
Source: Twitter.com
building social brands™

30. 3 Full-Time Tweeters
Source: Twitter.com
building social brands™

31. Source: The Nielsen Company 11/2009
building social brands™

32. • Monitter
building social brands™

33. • A Round: $5M from Charles River, Mark
Andreessen, etc. (ʼ07)
• B Round: $15M Union Square, Bezos
Expeditions, etc. (ʼ08)
• C Round: $35M Benchmark, et al (ʼ09)
• D Round: $100M Insight VP, et al(ʼ09)
• $1B+ Current Valuation
building social brands™

34. building social brands™

35. • 50M+ users
• Avg. Age: 41, 64% Male
• 53% $100K+ Incomes
• Explosive Growth During Recession
building social brands™

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37. building social brands™

38. building social brands™

39. • 10.4 Billion Videos served October,
2009
• 84.4% US Online Audience Views
Videos
• Average Length of Online Video 3.7 Min
building social brands™

40. Source: YouTube
building social brands™

41. Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
41 building social brands™

42. therefore
build tra c.
SOLUTIONS:
Digg.
Reddit.
Newsvine.
StumbleUpon. I want to know and respond
YouTube. to what the public is saying
about our products and
services.
SOLUTIONS:
Technorati.
Amazon.
I want Comments on
networking Digg, Reddit,
tools to create Newsvine, YouTube,
new business StumbleUpon.
and locate new
employees.
SOLUTIONS:
LinkedIN.
Facebook.

43. I am a opinion leader
with a robust knowledge
base, I want to raise
awareness.
SOLUTIONS:
Create a Blog.
I need channels Twitter.
to place our
content, and
therefore
build tra c.
SOLUTIONS:
Digg.
Reddit.
Newsvine.
StumbleUpon. I want to know and respond
YouTube. to what the public is saying
about our products and
services.
SOLUTIONS:

44. Agenda
• The Platforms
• The Business Case
• How to Make Social Media Work
44 building social brands™

45. Keys to Great
Conversation
• LISTEN
• ENGAGE
• LEARN
• REACH
• BE TRANSPARENT
45 building social brands™

46. Keys to Social Media
Success
• Social media requires work
• Nothing beats a great email list
• Not all tools are necessary
• Very, Very Targeted Advertising is
Available, and Cheap
• Basic Marketing Strategy Still Applies
46 building social brands™

47. Questions and Answers
building social brands™

48. Keiretsu
Forum Social
Media
http://facebook.com/keiretsuforum
http://twitter.com/k4northwest
building social brands™