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Social Media Landscape

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  • 1. Social Media Landscape Keiretsu Forum Northwest - Academy 02.25.10 building social brands ™
  • 2. Nology Media | Seattle • Social Media Program Management and Social Public Relations Firm • End-to-end Social Media Integration, Content Development, Monitoring, and Measurement for Business • Primary Focus Technology, Healthcare, Non-Profit, and Consumer Brands 2 building social brands™
  • 3. building social brands™
  • 4. Agenda • The Platforms • The Business Case • How to Make Social Media Work 4 building social brands™
  • 5. building social brands™
  • 6. A Conversation Prism • Social media is defined by conversation, interaction, & discovery • Early efforts personal (email, IM) • Today, social media has evolved into every facet of interpersonal communication and commerce. 6 building social brands™
  • 7. You + Me + Mutual Value = <3> building social brands™
  • 8. Source: Brian Solis & JESS3 building social brands™
  • 9. building social brands™
  • 10. building social brands™
  • 11. Source: Brian Solis & JESS3 building social brands™
  • 12. Agenda • The Platforms • The Business Case • How to Make Social Media Work 12 building social brands™
  • 13. building social brands™
  • 14. • 400 Million Active Users • Median Age 33 • 1 in 3 US Residents • 50% of Users Log In Any Given Day • 55 Million Status Updates Each Day • 3.5B Content Items Shared Each Week Source: FastCompany, March 2010 building social brands™
  • 15. building social brands™
  • 16. Fastest Growing Segment building social brands™
  • 17. • 3rd Most Visited Destination on Internet for over 65 demographic • Fastest Growing Segment is women 55 years and older - 514% 1H 2009 • More Users 35-54 than under 17 • Will Surpasses Google as Most Popular Site on Internet building social brands™
  • 18. Source: Mashable.com building social brands™
  • 19. building social brands™
  • 20. building social brands™
  • 21. 700,000 Businesses in US Have Facebook Fan Page building social brands™
  • 22. building social brands™
  • 23. building social brands™
  • 24. • A Round: $500K from Peter Theil, Reid Hoffman (ʼ04) • B Round: $12.7M Accel Partners (ʼ05) • C Round: $27.5M Greylock, et al • MSFT $240M for 1.6% stake (ʼ07) • $10-$15B Current Valuation building social brands™
  • 25. building social brands™
  • 26. building social brands™
  • 27. • 100+ Million Users • 75 Million Visits in January • 50% of Users Aged 25-44 • 50% of Tweets are non-English building social brands™
  • 28. Source: Twitter.com building social brands™
  • 29. 13 Full-Time Tweeters Source: Twitter.com building social brands™
  • 30. 3 Full-Time Tweeters Source: Twitter.com building social brands™
  • 31. Source: The Nielsen Company 11/2009 building social brands™
  • 32. • Monitter building social brands™
  • 33. • A Round: $5M from Charles River, Mark Andreessen, etc. (ʼ07) • B Round: $15M Union Square, Bezos Expeditions, etc. (ʼ08) • C Round: $35M Benchmark, et al (ʼ09) • D Round: $100M Insight VP, et al(ʼ09) • $1B+ Current Valuation building social brands™
  • 34. building social brands™
  • 35. • 50M+ users • Avg. Age: 41, 64% Male • 53% $100K+ Incomes • Explosive Growth During Recession building social brands™
  • 36. building social brands™
  • 37. building social brands™
  • 38. building social brands™
  • 39. • 10.4 Billion Videos served October, 2009 • 84.4% US Online Audience Views Videos • Average Length of Online Video 3.7 Min building social brands™
  • 40. Source: YouTube building social brands™
  • 41. Agenda • The Platforms • The Business Case • How to Make Social Media Work 41 building social brands™
  • 42. therefore build tra c. SOLUTIONS: Digg. Reddit. Newsvine. StumbleUpon. I want to know and respond YouTube. to what the public is saying about our products and services. SOLUTIONS: Technorati. Amazon. I want Comments on networking Digg, Reddit, tools to create Newsvine, YouTube, new business StumbleUpon. and locate new employees. SOLUTIONS: LinkedIN. Facebook.
  • 43. I am a opinion leader with a robust knowledge base, I want to raise awareness. SOLUTIONS: Create a Blog. I need channels Twitter. to place our content, and therefore build tra c. SOLUTIONS: Digg. Reddit. Newsvine. StumbleUpon. I want to know and respond YouTube. to what the public is saying about our products and services. SOLUTIONS:
  • 44. Agenda • The Platforms • The Business Case • How to Make Social Media Work 44 building social brands™
  • 45. Keys to Great Conversation • LISTEN • ENGAGE • LEARN • REACH • BE TRANSPARENT 45 building social brands™
  • 46. Keys to Social Media Success • Social media requires work • Nothing beats a great email list • Not all tools are necessary • Very, Very Targeted Advertising is Available, and Cheap • Basic Marketing Strategy Still Applies 46 building social brands™
  • 47. Questions and Answers building social brands™
  • 48. Keiretsu Forum Social Media http://facebook.com/keiretsuforum http://twitter.com/k4northwest building social brands™