A New Breed of Business Leaders: Intuitive Principles for the New Millennium

Intuition is touted by global business leaders as a new essential. Our turbulent and deregulated
world has brought us face to face with an inevitable need: to embrace and capitalize on our innate
abilities to discern and grasp - in order to prosper. In this presentation, I will introduce intuitive
principles for guiding business leaders into a more sustainable, brighter, & clearer future.

COPYRIGHT © 2013 Heresmé


Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at
the University of California, Riverside, author of “The How of Happiness”

We will now look closer and explore facts
related to 10% (External Circumstances) part of
the « Sources of Happiness » graph.
Only 10% of our happiness comes from external
circumstances (like income and environment).
Your financial resources, your career, the
climate where you live, how good you look – all
these things determine just 10% of your ongoing
level of happiness.
Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at the University
of California, Riverside, author of “The How of Happiness”


The richest Americans, those earning > 10 million dollars annually, report levels of
personal happiness only slightly greater than the office staffs and blue-collar workers
they employ.

Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of
Psychology at the University of California, Riverside, author of “The How of Happiness”


Source: familyhealthguide.co.uk, DavidWeedmark.com


Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of
Psychology at the University of California, Riverside, “The How of Happiness”

We will now look closer and explore facts
related to 40% (Intentional Activities) part of
the « Sources of Happiness » graph.
40% of our happiness comes from our intentional
activity: what we do and how we think. Forty
percent of our happiness is therefore in our
control (by daily activities, relationship we
build and the conscious choices we make).
Source: Sonja Lyubomirsky, Ph.D., Stanford University, Professor of Psychology at the University
of California, Riverside, author of “The How of Happiness”



Source: The Grant Study

People who care > about others are happier than those who care < . When people do
good, their brain becomes active in the same reward center as where they experience
other rewards.
Source: actionforhappiness.org


Source: actionforhappiness.org

These
normally
consistent
to

moral principles, which we
live by daily, are aligned and
with the 40% part contributing
our level of happiness.

Source: American Counseling Association, Journal of Counseling and Values, October 2000

…Until a few years ago, many corporations and
their leaders were out of social system.
Businesses like people were unable to build
sustainable results if the focus was mainly on
the financial returns and drivers (discussed in
the next slide). Businesses therefore need to
understand people and as a result, their sources
of happiness…


Since 40% of happiness is within our control
and this 40% comes from our authentic
aspirations and sharing our life purpose with
others, in order to “experience joy or meaning,
you need to shift your attention away from joy
or meaning, and toward projects and
relationships that bring joy and meaning as
byproducts.”
Source: Adam Grant, author of “Give and Take: A Revolutionary Approach to Success”, a New
York Times and Wall Street Journal bestseller.



Source: startupquote.com

We will now explore two definitions of
intuition: one is the standard one, extensively
used in the business literature; another one is
the extensive version, encompassing a grander
meaning and role.
For the purposes of this presentation, we will
adopt the second, extensive definition.


In the new millennium, in order for business to
prosper, it needs to be anchored in the society
and business leaders need to become role models
of human essence – base management, supported
by the use of extensive intuition.


BEFORE

PRINCIPLES

AFTER

• Growth at 2% per year
• Lack of focus (23 licensees), lack
of consistency
• Misalignment with the core of the
brand
• Outerwear is only 20% of
business. Check accessories were
leading the strategy.

• 1) Worked closely with
predecessor and visited the stores
worldwide
• Embraced 156 years old heritage
of trench coats
• 2) Followed her philosophy of
brand control
• Followed her intuition to reinforce
heritage, the Britishness, and grow
core luxury products.
• 3) Targeted the luxury customers
of the future: millennials
• 4) Testified before Parliament
• Made decision to create outerwear
that was innovative and cool
• 5) Trench coat – driven approach
• Restructuring
• Sales and service programs
focusing on product education
• Digital marketing approach and
emotive brand content

• In 2011 Burberry was named the
4th fastest-growing brand globally
by Interbrand
• One global design director –
Christopher Bailey
• Focus on heritage and core of the
brand – ethos of the trench coat
• 60% of business is apparel &
outerwear makes up more than
half of that.

Principles: 1) Become aware of / master yourself before anything else; 2)Allow your heart and intuition to
speak up;
COPYRIGHT © 2013 Heresmé 3) Appreciate the environment you are in; 4) Follow your own, individual path; 5) Be consistent in your
creation.

THANK
YOU!
ELLINA WATANABE
Directeur Général
P +33 (0) 7 86 41 86 52
E ellina@heresme.fr
5, rue Léo Delibes 75116 Paris, France
WWW.HERESME.FR


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