More than mere information assetsThe reach of social media ininformation services deliveryUniversity of Edinburgh Business...
Thank you for inviting meThank you for inviting me
Thank you for inviting meThank you for inviting me                        Thank you for coming!                        Tha...
http://about.me/hazelhhttp://about.me/hazelhTwitter: @hazelhTwitter: @hazelh
Centre for Social Informatics e-democracy, e-government, e-participation,  e-petitioning information society informatio...
Research, evaluate, advise,                                Research, evaluate, advise,                                trai...
Provide strategicProvide strategicapproach to LISapproach to LISresearch in the UKresearch in the UK
Provide strategicProvide strategic    Develop a formal                     Develop a formalapproach to LISapproach to LIS ...
Explore the extent                                          Explore the extentProvide strategicProvide strategic    Develo...
http://lisresearch.orghttp://lisresearch.org
This presentation aligns with personal research   interests Information sharing in online environments Communities Tool...
This presentation aligns with personal research   interests Information sharing in online environments Communities Tool...
Key points Social media deployment in information  services delivery (generally) replicates  traditional models of provis...
Key points Social media deployment in information  services delivery (generally) replicates  traditional models of provis...
Key points Social media deployment in information  services delivery (generally) replicates  traditional models of provis...
 Social media deployment in information  services delivery (generally) replicates  traditional models of provision   Tre...
 Social media deployment in information  services delivery (generally) replicates  traditional models of provision   Tre...
Information accessInformation accessand discoveryand discoverye.g. book-markinge.g. book-marking
Reference servicesReference servicese.g. instant messaging,e.g. instant messaging,online chatonline chat
Current awarenessCurrent awarenesse.g. microblogginge.g. microblogging
User educationUser educatione.g. video sharinge.g. video sharing
 So, in general…   Broadcasters (librarians) create   Customers (users) consume   There are few opportunities (if any)...
News and current awarenessNews and current awareness
News and current awarenessNews and current awareness                             An extreme example                       ...
Key points Social media deployment in information  services delivery (generally) replicates  traditional models of provis...
Key points Social media deployment in information  services delivery (generally) replicates  traditional models of provis...
Community, collaboration and co-production “Meeting” in social media space   A “place” for members Collaborating in soc...
Community buildingCommunity buildingNetworking based onNetworking based oncareer stagecareer stage
Community building                        Community building                        Networking based on                   ...
Community building                                        Community building                                        Networ...
Shared meeting space atShared meeting space atevents for co-located andevents for co-located andremote participantsremote ...
Shared meeting space atShared meeting space atevents where allevents where allparticipants are remoteparticipants are remo...
Wikis for community co-productionWikis for community co-productionWorkplace and repositoryWorkplace and repository
Other sophisticated information behaviours  exhibited by librarians using social media To support staff development and c...
Blogging supports development andBlogging supports development andcareer direction, e.g. peer review – career direction, e...
Twitter promotesTwitter promotesproductivity and efficiencyproductivity and efficiency
Twitter promotes                        Twitter promotes                        productivity and efficiency               ...
Experimentation with applicationsExperimentation with applicationsinspire innovation and servicesinspire innovation and se...
Key points Social media deployment in information  services delivery (generally) replicates  traditional models of provis...
So many tools…                                                                         So many tools…http://www.bite.ca/bi...
So many applications…So many applications…
Tools have multiple functionsTools have multiple functions
Where should you focusWhere should you focusyour attention?your attention?
Role traditions evident in tool preferences amongst information and  Role traditions evident in tool preferences amongst i...
Role traditionsRole traditionsHere’s something new andHere’s something new andinteresting. How could we use it?interesting...
Role traditionsRole traditionsHere’s something new andHere’s something new andinteresting. How could we use it?interesting...
Role traditionsRole traditionsHere’s something new andHere’s something new andinteresting. How could we use it?interesting...
Users can pin historic data such asimages, photographs, videos,audio clips, descriptive andnarrative text on to a map. It’...
Role traditionsRole traditionsAdvocacy is the exception, butAdvocacy is the exception, butconsider who else is involvedcon...
Social = leisureSocial = leisureSocial media = dangerSocial media = danger
http://ulh.nhs.uk/for_staff/information_for_employees/documents/policies_and_genehttp://ulh.nhs.uk/for_staff/information_f...
The reach of social media in information services  delivery is limited when Social media are treated as additional  infor...
The reach of social media in information services  delivery is likely to extend as Lessons from sophisticated personal  p...
Professor Hazel Hallh.hall@napier.ac.uk @hazelh
More than mere information assets: the reach of social media in information services delivery
More than mere information assets: the reach of social media in information services delivery
More than mere information assets: the reach of social media in information services delivery
More than mere information assets: the reach of social media in information services delivery
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More than mere information assets : the reach of social media in information services delivery

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Hazel Hall's invited presentation for the New Directions in Management series, University of Edinburgh Business School, 11 November 2011.

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More than mere information assets : the reach of social media in information services delivery

  1. 1. More than mere information assetsThe reach of social media ininformation services deliveryUniversity of Edinburgh Business School New Directions in Management seriesProfessor Hazel Hall, Director, Centre for Social Informatics, 11 November 2011
  2. 2. Thank you for inviting meThank you for inviting me
  3. 3. Thank you for inviting meThank you for inviting me Thank you for coming! Thank you for coming!
  4. 4. http://about.me/hazelhhttp://about.me/hazelhTwitter: @hazelhTwitter: @hazelh
  5. 5. Centre for Social Informatics e-democracy, e-government, e-participation, e-petitioning information society information and knowledge management library and information science research
  6. 6. Research, evaluate, advise, Research, evaluate, advise, train on for example: train on for example: Systems Systems Markets MarketsCentre for Social Informatics Communities Communities Impact Impact e-democracy, e-government, e-participation, e-petitioning information society information and knowledge management library and information science research
  7. 7. Provide strategicProvide strategicapproach to LISapproach to LISresearch in the UKresearch in the UK
  8. 8. Provide strategicProvide strategic Develop a formal Develop a formalapproach to LISapproach to LIS UK-wide network UK-wide networkresearch in the UKresearch in the UK of LIS researchers of LIS researchers
  9. 9. Explore the extent Explore the extentProvide strategicProvide strategic Develop a formal Develop a formal to which LIS to which LISapproach to LISapproach to LIS UK-wide network UK-wide network research influences research influencesresearch in the UKresearch in the UK of LIS researchers of LIS researchers practice in the UK practice in the UK
  10. 10. http://lisresearch.orghttp://lisresearch.org
  11. 11. This presentation aligns with personal research interests Information sharing in online environments Communities Tool adoption/adaptation
  12. 12. This presentation aligns with personal research interests Information sharing in online environments Communities Tool adoption/adaptationWithin specific professional context Information services delivery
  13. 13. Key points Social media deployment in information services delivery (generally) replicates traditional models of provision
  14. 14. Key points Social media deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement
  15. 15. Key points Social media deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement Tool uncertainty, role traditions and restrictions of external environment limit scope
  16. 16.  Social media deployment in information services delivery (generally) replicates traditional models of provision  Treated as information assets to be integrated into existing service models
  17. 17.  Social media deployment in information services delivery (generally) replicates traditional models of provision  Treated as information assets to be integrated into existing service models  Information access and discovery (think cataloguing)  Reference services  Current awareness  User education
  18. 18. Information accessInformation accessand discoveryand discoverye.g. book-markinge.g. book-marking
  19. 19. Reference servicesReference servicese.g. instant messaging,e.g. instant messaging,online chatonline chat
  20. 20. Current awarenessCurrent awarenesse.g. microblogginge.g. microblogging
  21. 21. User educationUser educatione.g. video sharinge.g. video sharing
  22. 22.  So, in general…  Broadcasters (librarians) create  Customers (users) consume  There are few opportunities (if any) for user collaboration, co-production, contributions to decision making  To take advantage of the “social”, recognition that these tools aggregate more than data/information: relationships, experience…  Communication is prioritised over community
  23. 23. News and current awarenessNews and current awareness
  24. 24. News and current awarenessNews and current awareness An extreme example An extreme example of “twinforming” of “twinforming”
  25. 25. Key points Social media deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement
  26. 26. Key points Social media deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement Loudon, L. & Hall, H. (2010). From triviality to business Loudon, L. & Hall, H. (2010). From triviality to business tool: the case of Twitter in information services tool: the case of Twitter in information services delivery. Business Information Review, 27(4), 236-241. delivery. Business Information Review, 27(4), 236-241.
  27. 27. Community, collaboration and co-production “Meeting” in social media space  A “place” for members Collaborating in social media space  Platforms for membership co-production
  28. 28. Community buildingCommunity buildingNetworking based onNetworking based oncareer stagecareer stage
  29. 29. Community building Community building Networking based on Networking based on career stage career stageCommunity buildingCommunity buildingNetworking based on aNetworking based on aparticular interestparticular interest
  30. 30. Community building Community building Networking based on Networking based on career stage career stage Meeting, making Meeting, making connections as peers connections as peers Collaboration with view Collaboration with view to co-production to co-productionCommunity buildingCommunity buildingNetworking based onNetworking based ona particular interesta particular interest
  31. 31. Shared meeting space atShared meeting space atevents for co-located andevents for co-located andremote participantsremote participantsPossibilities forPossibilities forcollaboration and co-collaboration and co-production derived fromproduction derived fromdiscussionsdiscussions
  32. 32. Shared meeting space atShared meeting space atevents where allevents where allparticipants are remoteparticipants are remotePossibilities forPossibilities forcollaboration and co-collaboration and co-production derived fromproduction derived fromdiscussionsdiscussions
  33. 33. Wikis for community co-productionWikis for community co-productionWorkplace and repositoryWorkplace and repository
  34. 34. Other sophisticated information behaviours exhibited by librarians using social media To support staff development and career direction To promote productivity and efficiency at work To inspire innovation and services development
  35. 35. Blogging supports development andBlogging supports development andcareer direction, e.g. peer review – career direction, e.g. peer review – ideas, work (and profile raising) ideas, work (and profile raising)
  36. 36. Twitter promotesTwitter promotesproductivity and efficiencyproductivity and efficiency
  37. 37. Twitter promotes Twitter promotes productivity and efficiency productivity and efficiencyTwitter is the big surprise here.Despite being a disorganisedand unstructured approach tofinding information I continueto come across amazinglyrelevant and useful material.
  38. 38. Experimentation with applicationsExperimentation with applicationsinspire innovation and servicesinspire innovation and servicesdevelopmentdevelopment
  39. 39. Key points Social media deployment in information services delivery (generally) replicates traditional models of provision Personal professional use of social media amongst library and information services staff points to possibilities for sophisticated services enhancement Tool uncertainty, role traditions and restrictions of external environment limit scope
  40. 40. So many tools… So many tools…http://www.bite.ca/bitedaily/2010/07/social-media-monopoly-board-game/
  41. 41. So many applications…So many applications…
  42. 42. Tools have multiple functionsTools have multiple functions
  43. 43. Where should you focusWhere should you focusyour attention?your attention?
  44. 44. Role traditions evident in tool preferences amongst information and Role traditions evident in tool preferences amongst information and knowledge professionals in 2008 knowledge professionals in 2008 http://www.soc.napier.ac.uk/~hazelh/esis/soc_comp_proj_rep_public.pdf http://www.soc.napier.ac.uk/~hazelh/esis/soc_comp_proj_rep_public.pdfAvailability Usefulness UsageWikis Wikis Social networkingBlogging Blogging Instant messagingSocial networking Instant messaging WikisInstant messaging Social networking BloggingMicroblogging Microblogging Microblogging Ready availability of a tool does not guarantee popularity Under-exploitation of most valuable tools? Microblogging barely on the radar in 2008
  45. 45. Role traditionsRole traditionsHere’s something new andHere’s something new andinteresting. How could we use it?interesting. How could we use it?
  46. 46. Role traditionsRole traditionsHere’s something new andHere’s something new andinteresting. How could we use it?interesting. How could we use it? Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them?
  47. 47. Role traditionsRole traditionsHere’s something new andHere’s something new andinteresting. How could we use it?interesting. How could we use it? Users can pin historic data such as images, photographs, videos, audio clips, descriptive and narrative text on to a map. It’s a superb resource for local history, and if your library has a collection of images, why not consider digitizing and adding them? Phil Bradley in CILIP Update, Phil Bradley in CILIP Update, August 2011, p. 23 August 2011, p. 23
  48. 48. Users can pin historic data such asimages, photographs, videos,audio clips, descriptive andnarrative text on to a map. It’s asuperb resource for local history,and if your library has a collectionof images, why not GET USERS todigitize and add them?
  49. 49. Role traditionsRole traditionsAdvocacy is the exception, butAdvocacy is the exception, butconsider who else is involvedconsider who else is involved
  50. 50. Social = leisureSocial = leisureSocial media = dangerSocial media = danger
  51. 51. http://ulh.nhs.uk/for_staff/information_for_employees/documents/policies_and_genehttp://ulh.nhs.uk/for_staff/information_for_employees/documents/policies_and_general_information/Social%20Networking%20Protocol.pdfral_information/Social%20Networking%20Protocol.pdf
  52. 52. The reach of social media in information services delivery is limited when Social media are treated as additional information assets and communication is prioritised over community Tool uncertainty discourages adoption Role “traditions” dominate Employers restrict use
  53. 53. The reach of social media in information services delivery is likely to extend as Lessons from sophisticated personal professional social media use are applied elsewhere Service delivery strategies consider users not as passive consumers, but as active collaborating partners
  54. 54. Professor Hazel Hallh.hall@napier.ac.uk @hazelh

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