The Future of Social Media<br />@mrtomollerton<br />www.deepandmeaningless.com<br />
      What Do I Know?<br />
There is no future in social media!<br />
We will stop talking about “social media”<br />
       Most (normal) people don’t anyway<br />
	The future is a omnipresent social web<br />
What will we see?<br />
	New social platforms will capitalise on existing human behaviour<br />
	New social platforms will capitalise on existing human behaviour<br />Not create new ones...<br />
Collaboration<br />
Secret cinema<br />Secret Cinema <br />
Sour<br />
Laziness<br />
	“More TV is being watched now than anytime in the last five years”<br />
Social Television<br />
Sharing	<br />
Plan Cast<br />
Ratings Everywhere<br />
Social Shopping<br />
Mobile<br />
45% of all mobile use online<br />
Location, location, location<br />
Playing<br />
200 million people play social games every month<br />
1.1 Billion today – 25% growth in 6 months<br />
Online games passed e-mail as the second-most popular activity online<br />
80 Million<br />
That’s more active users than <br />
When was the last time you decided to leverage farmville as a viable social platform?<br />
Go<br />
Baby dies while doctor plays “Go” game online<br />
The Real World<br />
Fiat ecoDrive<br />
Why So Serious?<br />
People Can Be Evil	<br />
$15,000 <br />
          Is this the future?		<br />
          Is this the future?		<br />
Conclusion<br />
	1. The future is a omnipresent social web<br />
	1. The future is a omnipresent social web<br />	2. New social platforms will capitalise on existing human behaviour<br />
	1. The future is a omnipresent social web<br />	2. New social platforms will capitalise on existing human behaviour<br />...
tom@skive.co.uk<br />@mrtomollerton<br />www.deepandmeaningless.com<br />
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The future of social media

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  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • The future of social media

    1. 1. The Future of Social Media<br />@mrtomollerton<br />www.deepandmeaningless.com<br />
    2. 2. What Do I Know?<br />
    3. 3. There is no future in social media!<br />
    4. 4. We will stop talking about “social media”<br />
    5. 5.
    6. 6. Most (normal) people don’t anyway<br />
    7. 7. The future is a omnipresent social web<br />
    8. 8. What will we see?<br />
    9. 9. New social platforms will capitalise on existing human behaviour<br />
    10. 10. New social platforms will capitalise on existing human behaviour<br />Not create new ones...<br />
    11. 11. Collaboration<br />
    12. 12.
    13. 13. Secret cinema<br />Secret Cinema <br />
    14. 14. Sour<br />
    15. 15. Laziness<br />
    16. 16.
    17. 17. “More TV is being watched now than anytime in the last five years”<br />
    18. 18.
    19. 19. Social Television<br />
    20. 20. Sharing <br />
    21. 21. Plan Cast<br />
    22. 22.
    23. 23. Ratings Everywhere<br />
    24. 24. Social Shopping<br />
    25. 25.
    26. 26. Mobile<br />
    27. 27. 45% of all mobile use online<br />
    28. 28. Location, location, location<br />
    29. 29.
    30. 30.
    31. 31.
    32. 32. Playing<br />
    33. 33. 200 million people play social games every month<br />
    34. 34. 1.1 Billion today – 25% growth in 6 months<br />
    35. 35. Online games passed e-mail as the second-most popular activity online<br />
    36. 36.
    37. 37. 80 Million<br />
    38. 38. That’s more active users than <br />
    39. 39. When was the last time you decided to leverage farmville as a viable social platform?<br />
    40. 40.
    41. 41.
    42. 42.
    43. 43. Go<br />
    44. 44. Baby dies while doctor plays “Go” game online<br />
    45. 45. The Real World<br />
    46. 46. Fiat ecoDrive<br />
    47. 47.
    48. 48. Why So Serious?<br />
    49. 49. People Can Be Evil <br />
    50. 50.
    51. 51. $15,000 <br />
    52. 52. Is this the future? <br />
    53. 53. Is this the future? <br />
    54. 54. Conclusion<br />
    55. 55. 1. The future is a omnipresent social web<br />
    56. 56. 1. The future is a omnipresent social web<br /> 2. New social platforms will capitalise on existing human behaviour<br />
    57. 57. 1. The future is a omnipresent social web<br /> 2. New social platforms will capitalise on existing human behaviour<br /> 3. Your social strategy = digital strategy<br />
    58. 58. tom@skive.co.uk<br />@mrtomollerton<br />www.deepandmeaningless.com<br />
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