The Future of Social Media@mrtomollertonwww.deepandmeaningless.com
      What Do I Know?
There is no future in social media!
We will stop talking about “social media”
       Most (normal) people don’t anyway
	The future is a omnipresent social web
What will we see?
	New social platforms will capitalise on existing human behaviour
	New social platforms will capitalise on existing human behaviourNot create new ones...
Collaboration
Secret cinemaSecret Cinema 
Sour
Laziness
	“More TV is being watched now than anytime in the last five years”
Social Television
Sharing
Plan Cast
Ratings Everywhere
Social Shopping
Mobile
45% of all mobile use online
Location, location, location
Playing
200 million people play social games every month
1.1 Billion today – 25% growth in 6 months
Online games passed e-mail as the second-most popular activity online
80 Million
That’s more active users than
When was the last time you decided to leverage farmville as a viable social platform?
Go
Baby dies while doctor plays “Go” game online
The Real World
Fiat ecoDrive
Why So Serious?
People Can Be Evil
$15,000
          Is this the future?
          Is this the future?
Conclusion
	1. The future is a omnipresent social web
	1. The future is a omnipresent social web	2. New social platforms will capitalise on existing human behaviour
	1. The future is a omnipresent social web	2. New social platforms will capitalise on existing human behaviour	3. Your social strategy = digital strategy
tom@skive.co.uk@mrtomollertonwww.deepandmeaningless.com

The future of social media

Editor's Notes

  • #29 Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • #30 Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • #31 Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • #32 Geo / fsquare / FT .com / fbook places / voucher cloudHabits will change a tech gets better / Iphonesintitate 50% more searches than other handsets
  • #56 What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • #57 What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.
  • #58 What I mean by this is that what we know now as the social web will permeate all aspects of the web so much so that we can’t tell where the normal web stops and the “new” social web starts.