Management of Technology Strategy : Google It talks about : - Type of Innovation being done at Google - Different R&D Project being done by Google. Presented as a classroom exercise.

1. Hardik Patoriya
AM2411
Technology Strategy
MTM, CEPT University
5th Nov 2012

2. Hardik Patoriya (AM2411) MTM, CEPT University
• Google : Doing very well by investing millions
of dollars in R&D every year.
– Apart from being as a search engine, it has
• SAAS applications,
• Android : PC + Mobile
• Current Project:
– Driverless Car
– Google Glass
• Vision : Futuristic Project
– Virgle: Google’s vision is up to for next 100
Year in collaboration with Virgin Corp.
– Space Elevator

3. Hardik Patoriya (AM2411) MTM, CEPT University

4. Hardik Patoriya (AM2411) MTM, CEPT University
• Pattern Design :
– Google is majorly dealing with new R&D base new
technology development.
– Keep working secretly
– No Competitors till now : Ex. Google Glass, Space
Elevator
• Sources of Innovation
– Google , an IT company dealing with
• H/W – Google glass
• Aero space engineering – Space Elevator, Mars Mission
• Knowledge Graph – More efficient Algorithm for search query
– Dealing with diversified engineers

5. Hardik Patoriya (AM2411) MTM, CEPT University
• Patterns of Innovation
– Google deals with
• Radical Innovation : working at Google X Labs Projects
• Incremental Innovation : Knowledge Graph , efficient
search query
• Product Innovation: Developing new products like
– Driverless Car
– Google Glass
• Standard Battles & Design
– Google’s Search query indexing is so much
efficient that no –other competitor is near by.

6. Hardik Patoriya (AM2411) MTM, CEPT University

7. Hardik Patoriya (AM2411) MTM, CEPT University
• Dominancy in :
– Search Engine
– Android Mobile OS
• The Largest Data Center :
1,00,000 + Servers

8. Hardik Patoriya (AM2411) MTM, CEPT University
Source : StatCounter Global Stat

9. Hardik Patoriya (AM2411) MTM, CEPT University
• Google was failed many time due to wrong timing
for introducing the product:
– Video Player : 2005-07
– Google Answer : 2002-06
– Dodgeball : 2005-09
– Google Buzz : 2010 - ??
(on the way to failure) : Integration
of all social media site into one page
• Google Plus : Learning from failure
– Failure of Orkut

10. Hardik Patoriya (AM2411) MTM, CEPT University
• Google : Pioneer in Search Engine as it was the
First of its kind, a Search Engine starts in 1996.
• Today, Google’s Search query is indexed very well due
to more than 70% worldwide internet usage, NO
OTHER SEARCH ENGINE CAN COME CLOSE TO IT.
• Google will enjoy benefits as first mover in projects:
– Google Glass
– Mars Mission
– Space Elevator

11. Hardik Patoriya (AM2411) MTM, CEPT University
• Mars Mission : Google + Virgin = Virgle
• Strategic Alliances:
– 2012 : Google+ Microsoft +Facebook : Against email
Phishing
– 2010 : Google + Sony : Cloud based service for Android
– 2007: Google + Salesforce : On-demand Service

12. Hardik Patoriya (AM2411) MTM, CEPT University
• Google : A Search Company
– It makes money from the searches people do before
they are about to buy something online
– Affects Ad Revenue Generation from reduced search
hits.
• Amazon : Online Shopping Portal with mobile app
– Growing trend of consumer, People will buy direct from
Amazon.com, via Amazon Mobile app & bypass Google!

13. Hardik Patoriya (AM2411) MTM, CEPT University
5th November, Guy Fawkes Day
Thank you