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Demystifying Digital   //   Kati Sulin Stora Enso // global responsibility
chrislang
Culture Us Politics Business Internet changing politics: ,[object Object]
Social media groups undermining decision makers
(Micro) bloggers breaking the walls of censorship
Ad hoc communities & web petitions,[object Object]
 Bypassing the middlemen (--> disintermediation)
Twinsumerism, peer-to-peer trust, WOM
 Product & service development through social media
Consumer activists--> product boycotts, collective buying power ,[object Object],[object Object]
Culture Us Politics Business Internet changing us: ,[object Object],24/7 	Globe virtualized (Google Maps, Flickr, webcams) 	Localized mobile services ,[object Object],Voluntary giving up of anonymity  	Self-branding & promoting 	Virtual personalities & communities
Verification Topic ownership Presence        Clarity Goal 1:Credibility Goal 2:Trust Goal 4:Leadership Goal 3:Dialog
Environmental Social economical
Questions Claims accusations
Modular web experience
Your business might be b2b,  but Social media is still p2p

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3. d2 ignite stora enso kati sulin

Editor's Notes

  1. Hi David Ingle, Head of Digital Middle East. Much has been reported of role of Social media throughout the unrest that has been a fact of life across the middle east since the beginning of this year. But, has social media become so powerful that is can topple governmentsI wanted to spend time with you to examine its role and more importantly what we can learn about communications from that period.