This document discusses strategies for optimizing brand pages on Facebook for Graph Search. It recommends claiming the brand page to consolidate online profiles, using relevant likes and tags to associate the page with topics and locations that customers search for, and optimizing content for sharing and engagement to increase visibility in Graph Search results.

1. Brand Page SEO for
Facebook Graph
Search
Bernie Wong
Digital Director, AGENDA

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9. Graph
Search

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高皓正

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高皓正 likers who like Cathay Pacific

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香港互動市務商會

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香港互動市務商會 likers who like Candy Crush

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21. 4 Practical
SEO Tips!

22. About &
Category

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26. Claim the
Place

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28. Like & Tag

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Cafes in Japan my friends like

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Cafes in Japan my friends like
Restaurants in Italy my friends visited

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Cafes in Japan my friends like
Restaurants in Italy my friends visited
Photos taken at restaurants in Italy my friends visited

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Cafes in Japan my friends like
Restaurants in Italy my friends visited
Photos taken at restaurants in Italy my friends visited
Photos of Hong Kong Disneyland uploaded by my friends

34. Bing SEO

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Bing SEO
http://www.bing.com/toolbox/webmaster

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Bing SEO
1. Open BING Account
2. Verify Website
3. Produce sitemap.xml

41. Bernie Wong
Digital Director, AGENDA

42. Bernie Wong
Digital Director, AGENDA
Direct Line: 2298-3803
Email: bernie.wong@agenda-asia.com
Facebook: http://fb.me/hkbernieblog
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