The Business of APIs, an Introduction for Everyone Else
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The document discusses the business drivers behind the increasing use of APIs by enterprises. It explains that APIs allow computer systems and applications to connect and integrate both internally within an organization and with external partners. The main business goals driving greater API usage include expanding customer reach through mobile and social channels, integrating internal and external systems like those in the cloud, instrumentation of field devices to gather operational data, generating revenue from API usage, and enabling innovation through access to external developers. Effective API management is needed to ensure APIs meet business goals and address security, access control, analytics and developer support.
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The Business of APIs, an Introduction for Everyone Else
- 1. The Business of APIs An introduction for the non-technical crowd Greg Kliewer Principal Consultant, Solutions Architect Layer 7 Technologies, a CA Technologies Company November 4, 2013 © 2013 CA. All rights reserved.
- 3. Our businesses are run in large part by machines * people are important too (but not in scope here) 3 © 2013 CA. All rights reserved.
- 4. Computers are important business machines Computers run critical systems Enterprise Resource Planning Customer Relationship Mgt Supply Chain Mgt Logistics Ordering Billing etc. 4 © 2013 CA. All rights reserved.
- 5. API = Application Programming Interface My API Your Code My Code APIs are for connecting computer software machines Modules within a program Programs on a server Programs over local networks My Server Your Client 5 © 2013 CA. All rights reserved.
- 6. Web APIs are for connecting web machines Over the World Wide Web Exploiting ubiquitous networks; public and private My API 6 © 2013 CA. All rights reserved.
- 7. APIs connect computer business machines to better run and extend the business 7 © 2013 CA. All rights reserved.
- 8. deploying an API is easy deploying an effective API is difficult 8 © 2013 CA. All rights reserved.
- 9. effective == meeting business goals $ 9 © 2013 CA. All rights reserved.
- 10. The Business of APIs What is driving API development today
- 11. Reach & Retention Integration Instrumentation $ Revenue Innovation 11 © 2013 CA. All rights reserved.
- 12. Reach & Retention Integration Instrumentation $ Revenue Innovation 12 © 2013 CA. All rights reserved.
- 13. Reach & Retention Exploit new channels to customers and partners Mobile Social Media 13 © 2013 CA. All rights reserved.
- 14. Before there were Web APIs, there were Web Apps Reach & Retention No programmatic access from the Public Internet 14 APIs protected by network separation Safety through total isolation and control © 2013 CA. All rights reserved.
- 15. But the disrupters are here Reach & Retention Mobile and social media apps require programmatic access The days of hiding critical business services behind firewalls are over My Business 15 © 2013 CA. All rights reserved.
- 16. But the disrupters are here Reach & Retention Mobile and social media apps require programmatic access The days of hiding critical business services behind firewalls are over My Business You will need a Web API to reach customers on mobile and social media 16 © 2013 CA. All rights reserved.
- 17. Reach & Retention Pursuing a broader base “smaller c” consumers tend to be earlier adopters of new mobile platforms Head Long Tail 17 © 2013 CA. All rights reserved.
- 18. Reach & Retention Who’s doing it 18 © 2013 CA. All rights reserved.
- 19. Reach & Retention Integration Instrumentation $ Revenue Innovation 19 © 2013 CA. All rights reserved.
- 20. Integration With computer business machines we are moving to the cloud With partners and corporate customers 20 © 2013 CA. All rights reserved.
- 21. APIs support ongoing initiatives to re-configure the enterprise 21 © 2013 CA. All rights reserved. Integration
- 22. APIs support ongoing initiatives to re-configure the enterprise Reduce costs Streamline operations 22 © 2013 CA. All rights reserved. Integration
- 23. Who’s doing it Integration 23 © 2013 CA. All rights reserved.
- 24. Reach & Retention Integration Instrumentation $ Revenue Innovation 24 © 2013 CA. All rights reserved.
- 25. Instrumentation Enable field equipment with smart technology sensors and actuators Enable field personnel with specialized mobile solutions that feed back information to make them more effective at their jobs 25 © 2013 CA. All rights reserved.
- 26. Instrumentation Take the Rail Industry, for example Speed Gates Wayside Inspection Systems Wheel Impact Load Detectors Positive Train Control Systems Mobile solutions for Field Personnel / Inspectors * http://www.nae.edu/Publications/Bridge/TransportationInfrastructure/TheFreightRailroadRenaissance.aspx 26 © 2013 CA. All rights reserved.
- 27. Smart field technology must integrate with core systems Instrumentation …and feed back information to new mobile apps in the hands of field personnel. 27 © 2013 CA. All rights reserved.
- 28. Instrumentation Who’s doing it 28 © 2013 CA. All rights reserved.
- 29. Reach & Retention Integration Instrumentation $ Revenue Innovation 29 © 2013 CA. All rights reserved.
- 30. $ Revenue The API is the product Pay per use pay a $2.00 toll 30 © 2013 CA. All rights reserved.
- 31. $ Revenue Tiered access 5000 calls/month 1000 calls/month 500 calls/month 31 © 2013 CA. All rights reserved.
- 32. $ Revenue Who’s doing it 32 © 2013 CA. All rights reserved.
- 33. Reach & Retention Integration Instrumentation $ Revenue Innovation 33 © 2013 CA. All rights reserved.
- 34. Innovation is not an option anymore 34 © 2013 CA. All rights reserved.
- 35. Innovation Enterprise apps, portals, and web apps are being decomposed into “apps” notes calendar mail 35 © 2013 CA. All rights reserved.
- 36. Innovation Customers demand their platform of choice And abandon apps that do not perform 36 © 2013 CA. All rights reserved.
- 37. Innovation 37 © 2013 CA. All rights reserved.
- 38. Innovation app dev requirements are back with a vengeance 38 © 2013 CA. All rights reserved.
- 39. Innovation platform specialization is required that is difficult to source strictly in house 39 © 2013 CA. All rights reserved.
- 40. Innovation So enterprises are casting their nets wider to gain access to the right specialists to build new apps… 40 © 2013 CA. All rights reserved.
- 41. Innovation …and turning internal resources more towards Enterprise API development 41 © 2013 CA. All rights reserved.
- 42. Innovation Who’s doing it 42 © 2013 CA. All rights reserved.
- 43. Innovation Who is going to do it http://www.layer7tech.com/infographic/ 43 © 2013 CA. All rights reserved.
- 44. How can we be successful delivering APIs? 44 © 2013 CA. All rights reserved.
- 45. How to deliver Enterprise APIs Delivery, Management, Governance
- 46. To ensure failure, make your API: × × × × × Hard to get started with Difficult to understand Encumbered by manual process Unsecure Opaque 46 © 2013 CA. All rights reserved.
- 47. App Developers want: Low barriers to access Self service Help (from other devs) 47 © 2013 CA. All rights reserved.
- 48. API Publishers need: Developer Engagement Security Enforcement Metering & Rate Limiting Analytics 48 © 2013 CA. All rights reserved.
- 49. We need API gateways API Gateway API 49 © 2013 CA. All rights reserved.
- 50. Developers demand API portals Portal 50 © 2013 CA. All rights reserved.
- 51. API Management Portal API Gateway API 51 © 2013 CA. All rights reserved.
- 52. API management helps us: Drive adoption Lower costs Retain control Improve governance 52 © 2013 CA. All rights reserved.
- 53. Reach & Retention Integration Instrumentation $ Revenue Innovation 53 © 2013 CA. All rights reserved.
- 54. Introduction to The Layer 7 API Delivery Platform
- 55. APIs are the new perimeter 55 © 2013 CA. All rights reserved.
- 56. Layer 7 delivers APIs quickly and securely 56 © 2013 CA. All rights reserved.
- 57. The Layer 7 API Delivery Platform API Delivery Platform API Gateways API Portal API Manager 57 © 2013 CA. All rights reserved.
- 58. Position in the marketplace 58 © 2013 CA. All rights reserved.
- 59. How each component is used External and Partner Development Organizations API Owners, Developers, Administrators API PORTAL ` API GATEWAY Cluster API MANAGER 59 © 2013 CA. All rights reserved.
- 60. Discussion API requirements in your enterprise
- 61. What business drivers do you see for deploying APIs? Programs Projects Strategic initiatives Regulatory changes 61 © 2013 CA. All rights reserved.
- 62. Greg Kliewer Principal Consultant, Solutions Architect greg.kliewer@ca.com @cainc slideshare.net/CAinc linkedin.com/company/ca-technologies ca.com
- 63. Credits Images provided by The Noun Project, including: Arch, Jonathan Keating Crane, Artur Mukhamedzyanov Factory, Unknown Designer, Finland Forklift, Edward Boatman, United States, 2010 Light bulb, Jean-Philippe Cabaroc Rail car, Phil Laver, United Kingdom, 2012 Tablet, Daniel Yanes Arroro, 2013 Train, Roger Cook & Don Shanosky, United States, 1974 Truck, Unknown Designer, United States 63 © 2013 CA. All rights reserved.
Editor's Notes
- On our own we could create an API in 20 minutesPut us together and it would be much more difficult
- Head = smaller population, consuming moreTail = larger population, consuming less individuallyGoal is to take advantage of collectiveor to cast the net wide and hope one of the long tails become successful
- On our own we could create an API in 20 minutesPut us together and it would be much more difficult
- Note these are largely about relationship with client devs
- Why are API publishers opening up their APIs? What are their motives? This will help us choose APIs that have reasonable business modelsNeed a better word for integration (trying to describe b2b scenarios driven by the business)
- THE IMPORTANCE OF API MANAGEMENT AND SECURITYPurpose: Why now, more than ever, API management & security is of vital importance to the enterprise. Talking Points:The technology that drives much of this activity – sharing to the cloud, sharing within departments, and to mobile – is enabled by APIs. These are a transformative force today. API’s allow virtually anyone to develop and everyone to consume.APIs are no longer just about apps on the internet. They are increasingly the way in which companies exchange data and services, both internally and externally. They are the access point, the connection point, the ‘handshake’ that occurs during a transaction of information.We use APIs all day - any time we use our computer or tablets or phones to ping someone or something for information – the data is shared through an API. Checking transit schedules, Facebook status updates, stock ticker prices, uploading pictures to the web, retrieving data from the cloud, synching our kindle reader page to our kindleTherefore, it’s important to understand the operations of this API ecosystem and identify opportunities within it.Now more than ever, developer communities have a more centralized role because they build the apps that reside on these APIs.It is vital that APIs are scalable, consistent, measurable, and secureThe big question now, of course, is how can we manage all of this activity securely? And by ‘securely’ what sort of unique issues are we facing?Question: do we want to ask: what are the two API architectures? SOAP/REST should be mentioned here. The circle outside the API icon is either going to be REST or SOAP. The discussion needs to find out from them if they use SOAP or REST. This is critical information to collect.Learning Outcomes: What APIs are, what they can allow a company to do, what the risks are if they’re deployed poorly, how a company can benefit from a solid API solution, and this includes ensuring security is front & center.
- HOW LAYER 7 ADDRESSES THE SITUATIONPurpose: Introduce who we are. What we do. What motivates us. Why it is important.Talking Points:Founded in 2002, Layer 7’s software suite sets out to create a solution that addresses the enterprise’s need to share and exchange information in a way that balances collaboration and innovation with security. It tries to answer the question – ‘How can we create a sandbox, or a safe arena, that allows for developer innovation and for systems to communicate and exchange information, but with a specific set of rules and guidelines to ensure that all of the activity is monitored and managed appropriately?’ We want to enable this activity, and arbitrate the exchange at the same time. And we want to be able to do this within organizations that have the most stringent security needs out there.Our software addresses a range of API Needs, including:Connects internal partners/divisionsProvides a secure bridge to the cloud & channels for mobileEnables and empowers internal and external developersSolves Big Data problems in the Internet of ThingsLearning Outcomes:Where we see ourselves in this space and why we feel motivated and confident about our ability to influence and assist.
- PRODUCE LINE INTRODUCTIONPurpose: Introduce our 3 main products and their functions; how each address a unique need in the market.Talking Points:Our code base allows us to do some pretty great things. Almost too many, in fact. Learning about all of them can feel overwhelming at times. So let’s view it from the perspective that at the end of the day, there are three main products that we sell. And while all of them are somewhat related and ‘share’ some common functions and features, we can roll them up into our Gateway, the API Portal, and the ESM (though we can make up to a dozen unique license configurations with our code base The API Portal is a developer-friendly interface that allows a company to share, promote, and manage API activity. It helps to engage and onboard internal and 3rd party developers. It has a great community page that educates developers with interactive documentation and resources. It ultimately helps to manage and monetize developer activity.The Gateway is the workhorse behind our products that allows companies to write policies and rules that manage and secure all of the traffic and activity that happens – known in the industry as one of the most flexible, adaptable, and comprehensive workhorses in the market today. Within the Gateway we have the Mobile Access Gateway which firewalls mobile apps to maintain security standards in BYOD scenarios, translates comlex on-premise systems into light, mobile-friendly formats, and our SOA Gateway, which centrally manages SOA governance and partner access policies.The ESM is a monitoring and reporting tool that helps companies with complex deployments manage and oversee enterprise-wide activities.Learning Outcomes: That we have a small but robust product line with many features and functions; all essentially roll up into 3 main products that we can position and sell based on client needs analysis.
- PRODUCE LINE INTRODUCTIONPurpose: Introduce our 3 main products and their functions; how each address a unique need in the market.Talking Points:Our code base allows us to do some pretty great things. Almost too many, in fact. Learning about all of them can feel overwhelming at times. So let’s view it from the perspective that at the end of the day, there are three main products that we sell. And while all of them are somewhat related and ‘share’ some common functions and features, we can roll them up into our Gateway, the API Portal, and the ESM (though we can make up to a dozen unique license configurations with our code base The API Portal is a developer-friendly interface that allows a company to share, promote, and manage API activity. It helps to engage and onboard internal and 3rd party developers. It has a great community page that educates developers with interactive documentation and resources. It ultimately helps to manage and monetize developer activity.The Gateway is the workhorse behind our products that allows companies to write policies and rules that manage and secure all of the traffic and activity that happens – known in the industry as one of the most flexible, adaptable, and comprehensive workhorses in the market today. Within the Gateway we have the Mobile Access Gateway which firewalls mobile apps to maintain security standards in BYOD scenarios, translates comlex on-premise systems into light, mobile-friendly formats, and our SOA Gateway, which centrally manages SOA governance and partner access policies.The ESM is a monitoring and reporting tool that helps companies with complex deployments manage and oversee enterprise-wide activities.Learning Outcomes: That we have a small but robust product line with many features and functions; all essentially roll up into 3 main products that we can position and sell based on client needs analysis.